When looking at creating a backlink strategy which is more important to look at, Domain auhtority or page authority?
-
Trying to see which one has more relevance when looking at back linking, if it;s what more important, Domain or Page Authority?
-
Thanks for you response!
-
Ditto Bevelwise. We see Page Authority as gaining much more rank this year. Link's from pages with low page authority seem to have very little effect.
-
Exclellent!!! Thanks!!!
-
Short answer: Look at both. Long Answer:The page authority is more important in my opinion because that is the page that would specifically be passing link authority to your site. You may find a page you are trying to get a link from and it may be a really strong domain but at the same time it's a very large website and your link is 6 levels deep in the architecture and has a low page authority. The link from this page with a low page authority would be a weak link, which is why I say page authority is more important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Author Bio
Hi In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is; 1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms) at the bottom of an article? 2. Should author bios links be no follow? 3. Or, does Google allow page rank to pass for this. We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world. Your help is always very much appreciated! Regards Gary
Link Building | | GaryVictory0 -
What is the importance of root domains linking to your website in Google's rankings? I notice our competition has a much higher number on keywords I'm analyzing. Thank you!
I've noticed our competition has a much higher number of "root domains" linking to their page than we do. Is this simply a result of more websites linking to them? How long does it normally take to build up these numbers/rankings? (I'm assuming it's a concerted effort, which I'll be researching.) Thank you!
Link Building | | mjfinet0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
How do we measure our link strategy?
We're new to link strategy and would really appreciate any help anyone can give us. We are inviting the top food bloggers (aka "linkerati") in the country to visit and hopefully share web content with us. What we don't know is how to measure the results of this... Does anyone have any suggestions, or perhaps a "dashboard" that they could show us to give us some ideas? All help gratefully received!
Link Building | | DonaldRussell0 -
Is there a tool that looks at an existing domain and scores how spammy its link graph is?
We are building a report for a customer and want to do an independent analysis of the domain to see if it is sketchy. Where sketchy is defined by artificial content, link building activity, etc?
Link Building | | greg360 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Backlinking
I WANT TO START BACKLINKING MY WEBSITE, WWW.CHARLIEFLETCHER.CO.UK . ive signed up for a 30day trail, what is the best way to get started. Charlie
Link Building | | charliefletcher0