Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to link to multiple location pages
-
I am a Magician and have multiple location pages for each county I cover.
I currently have them linked off the menu under locations/ <county>and also in the footer</county>
However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content.
It's not really a navigation item and most people come in through search to the right page.
Am I diluting the link by having it in the Menu/Page and Footer?
I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case?
Thanks
Roger
-
Look at how starbucks does theirs in the states. Make it a locatoin info page. Pictures, address, contact info, ratings, reviews, descriton of the area (historical, new, corporate) and anything else like menus, services , valet, and etc.
-
You're welcome!
I think it's really important to keep in mind that, while you have one end goal of having these pages rank well in Google's results, the guiding force for creating them should be to convert human visitors into customers.
Service Area Business like yours (or like house painters, visiting home help, etc.) don't have branches that serve as the purpose for creating landing pages. Obviously, when a brick-and-mortar business has multiple locations (like a restaurant franchise) it makes total sense to create a unique page for each branch so that the customer can see the info they need about each branch. But when the business has an SAB model like yours, you want to be very careful that any landing pages you create have the purpose of serving people, rather than simply serving search engines.
This means making any locale-oriented landing page very specific to the locale it represents. For a business like yours, showcasing the parties you've done in X county would be a natural way to do this, along with testimonials/reviews from clients in that area. Any other approach risks watering down the quality of your website. You're lucky to have a fun industry that should easily lend itself to great, unique content!
-
Thank you for your reply.
I have tried to make the pages unique but it's very difficult when a search for magician <county>is very much the same as another county </county>
I will add more references to venues I have performed at in each landing page -
I have previously created a blog page for a venue and then pointed a link to
Will include the venues on the landing page now
-
Hi Roger!
Thank you for bringing your question to the community. You can have both - links in a menu and internal links from your homepage and other pages of your website. There is not reason not to have both if the links in your content make sense.
One thing I would warn against after taking a quick look at your website: beware of duplicate content and over-optimization. You are styling these pages as "locations", but they are, in fact, areas where you offer your services. In order to make sense of creating landing pages for these locales, you should be using these pages to showcase events you've done in each locale. Right now, just at a glance, the pages look very similar to one another, rather than unique, and this could be a quality concern. Also, the language of your subheadings is not very natural. Check both these headings and the text of the pages for uniqueness and naturalness. If how you write isn't how you speak, Google could view the quality of the content as low.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | | Smileworks_Liverpool1 -
Does Title Tag location in a page's source code matter?
Currently our meta description is on line 8 for our page - http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx
Technical SEO | | IstoresincThe title tag, however sits below a bunch of code on line 237
Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top? I "surfed 'n surfed" and could not find any articles about this. I would really appreciate any help on this as our site got decimated organically last May and we are looking for any help with SEO. NIck
0 -
How to find all crawlable links on a particular page?
Hi! This might sound like a newbie question, but I'm trying to find all crawlable links (that google bot sees), on a particular page of my website. I'm trying to use screaming frog, but that gives me all the links on that particular page, AND all subsequent pages in the given sub-directory. What I want is ONLY the crawlable links pointing away from a particular page. What is the best way to go about this? Thanks in advance.
Technical SEO | | AB_Newbie0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Same Video on Multiple Pages and Sites... Duplicate Issues?
We're rolling out quite a bit of pro video and hosting on a 3-party platform/player (likely BrightCove) that also allows us to have the URL reside on our domain. Here is a scenario for a particular video asset: A. It's on a product page that the video is relevant for. B. We have an entry on our blog with the video C. We have a separate section of our site "Video Library" that provides a centralized view of all videos. It's there too. D. We eventually give the video to other sites (bloggers, industry educational sites etc) for outreach and link-building. A through C on our domain are all for user experience as every page is very relevant, but are there any duplicate video issues here? We would likely only have the transcript on the product page (though we're open to suggestions). Any related feedback would be appreciated. We want to make this scalable and done properly from the beginning (will be rolling out 1000+ videos in 2010)
Technical SEO | | SEOPA0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0