Software "card" carousel results
-
Hi all!
Does anyone have advice for getting a software product to appear in the card results at the top of SERPs?
-
OP is talking about the content boxed in green:
https://d.pr/i/qdGFze.png (screenshot)
not the ads (boxed in red). I am pretty sure there's no ad type like the carousel of tiles boxed in green, so I don't think Google Ads is the answer (could be wrong though)
-
They're ads, create a Google Ads account should be your first stop.
-
thank you so much!
-
The next trick will be trying to ascertain if these results are a categorised search entity (e.g: news results, shopping results, image results, movie listings carousel) or whether Google has just noticed that certain search entities are thematically related and is front-ending them
When knowledge graph pulls through a slot of information or you get quite a generic looking insertion of universal search elements, often it's just Google crawling the web and putting 2 and 2 together by itself (without user / webmaster input). For some things though (shopping results, news results etc) there are specific methodologies for getting 'entered' into the results (for example unless you pay Google, you aren't getting in the shopping results period)
Next things I advise you to do:
-
see if you can work out whether it's a pre-determined listing type (or if it's something new)
-
take the top 5 sites linked to by this new carousel. Put them all into this tool: https://search.google.com/structured-data/testing-tool - see if they share any common schema features. If they do, it might be something you can add to your own site
-
-
thanks! I attached an image
-
You might need to share a screenshot for people to help you!
For example, on your exact linked search results I do not see any card-carousel of products:
Personalised search means that, despite people going to the same exact search results URL - often users see completely different things
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structured Data and Google Rich Cards for products
It appears Google is moving towards the Rich Cards JSON-LD for all data. https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html However on an ecommerce site when I have schema.org microdata structured data inline for a product and then I add the JSON-LD structured data Google treats that as two products on the page even though they are the same. To make the matter more confusing Bing doesn't appear to support JSON-LD. I can go back to the inline structured data only, but that would mean when Rich Cards for products eventually come I won't be ready. What do you recommend I do for long term seo, go back to the old or press forward with JSON-LD?
Intermediate & Advanced SEO | | K-WINTER0 -
Can an "Event" in Structured Data For Google Be A Webinar?
I have a client who is has structured data for live business webinars. Google's documentation seems to talk more about music and tickets than this kind of thing. At the same time, we get an error in search console for "Name" and location, which they list as "webinar." Should I removed this failed structured data attempt or is there a way to fix it? Thanks!
Intermediate & Advanced SEO | | 945010 -
The "webmaster" disallowed all ROBOTS to fight spam! Help!!
One of the companies I do work for has a magento site. I am simply the SEO guy and they work the website through some developers who hold access to their systems VERY tightly. Using Google Webmaster Tools I saw that the robots.txt file was blocking ALL robots. I immediately e-mailed out and received a long reply about foreign robots and scrappers slowing down the website. They told me I would have to provide a list of only the good robots to allow in robots.txt. Please correct me if I'm wrong.. but isn't Robots.txt optional?? Won't a bad scrapper or bot still bog down the site? Shouldn't that be handled in httaccess or something different? I'm not new to SEO but I'm sure some of you who have been around longer have run into something like this and could provide some suggestions or resources I could use to plead my case! If I'm wrong.. please help me understand how we can meet both needs of allowing bots to visit the site but prevent the 'bad' ones. Their claim is the site is bombarded by tons and tons of bots that have slowed down performance. Thanks in advance for your help!
Intermediate & Advanced SEO | | JoshuaLindley0 -
SEO things that make you say "what!?"
Hi everyone, I'm a recent(ish) beginner to SEO, and while I feel I've got a good grounding in the industry now, there are still certain aspects that make me say "what!?". I'm looking to write a blog post on this and would love to know what parts of SEO still confuse you or make you say "what!?", and explain them from a semi-beginners point of view. Any comments appreciated! Thanks!
Intermediate & Advanced SEO | | White.net0 -
Links from cloud-based software
Hello fellow Mozzers! We've recently rewritten the content for a cloud-based project management tool, they then asked about what they could do to rank higher. As well as suggesting the usual content creation methods to help build links (which it looks like they'll need a LOT of - the field is either made up of terms that have no searches, or are extremely competitive), I wondered if there was any way of harnessing the fact they provide a cloud-based SaaS - a 'Powered by...' notice or somesuch? The only thing is they provide a project budget management tool, so I'm guessing the site itself wouldn't actually be coming into contact with the tool? Does anyone have any experience / advice working on a similar scenario where you've managed to leverage the tool for links where it's cloud-based? Thanks in advance for any help! Nick.
Intermediate & Advanced SEO | | themegroup0 -
Use of rel="alternate" hreflang="x"
Google states that use of rel="alternate" hreflang="x" is recommended when: You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post. Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland. Your site content is fully translated. For example, you have both German and English versions of each page. Does this mean that if I write new content in different language for a website hosted on my sub-domain, I should not use this tag? Regards, Shailendra Sial
Intermediate & Advanced SEO | | IM_Learner0 -
How Can I know that a link placed is not lableld "No Follow"?
If someone wants to trade links, how can I be sure the link is followed?
Intermediate & Advanced SEO | | SEObleu.com0 -
Why DBDResults.com is #1 on Google for "Internet Marketing Agency"?
They have a new site, no links, no content, their page isn't optimized for this keyword (it's not even one on the page or their page title)... They only have 5 incoming links with the keyword in it, but its competitors have way more. Can someone solve this mystery?
Intermediate & Advanced SEO | | elcrazyhorse0
