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    4. How do you select which keywords to push in SEO?

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    How do you select which keywords to push in SEO?

    Competitive Research
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    • igniterman75
      igniterman75 last edited by

      Hi Guys

      Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick.  I am just curious to hear how you guys do it  (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for?

      Cheers

      John

      1 Reply Last reply Reply Quote 1
      • Technology360in
        Technology360in last edited by

        Selecting keywords to push in SEO involves research and strategy. Start with tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition keywords related to your industry. Analyze your competitors' successful keywords and consider long-tail variations for niche targeting. Focus on relevance, search intent, and potential traffic value when deciding which keywords to prioritize for optimal results.

        1 Reply Last reply Reply Quote 0
        • sarahwalsh
          sarahwalsh last edited by

          It often boils down to how much of an seo budget your company has, so for example, if you have a lower seo budget, you might go after longtail keywords.

          If you have a much higher budget, you will likely go for the search terms more people are searching for.

          So, for example, we sell Cardiff seo, and therefore, we go for the main keywords for our SEO agency, because this allows us to gain more sales,

          1 Reply Last reply Reply Quote 0
          • Cfarcher
            Cfarcher last edited by

            If you have a good number of keywords on page 2 or say on page 1 in the 5-10 spot what would be your technique to give them that extra boost to lock up a position on Page #1 in the top 3?

            1 Reply Last reply Reply Quote 0
            • Nozzle
              Nozzle last edited by

              In addition to what Joe said, if a site already has some traction in the SERPs, we suggest focusing on keywords that are already ranking on page 2 of Google. These are the low hanging fruit that are almost there but just need a little bit of help.

              We'll also pick some that are ranking between position 5 and 10 to work on getting them to the top 3 positions.

              If there are enough phrases that meet the above two criteria, we'll sort by search volume and work on those with the highest search volume.

              1 Reply Last reply Reply Quote 0
              • jasongmcmahon
                jasongmcmahon last edited by

                Hello,

                My method is basically

                • Select keywords around a group or theme, I like to rank for these rather than focusing on a single keyword at the beginning of a campaign
                • Use a mixture of broad, intent & geolocated keywords
                • Search volume(s) for each keyword
                • Competition for keywords is a factor, some may have seasonal variation(s), I shortlist a combination on high, mid & low competitiveness
                1 Reply Last reply Reply Quote 0
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