Homepage not showing up for Brand/Any keywords (on Google) all of a sudden

[vishesh1010]

The homepage to this website is crawled and indexed, however, it's not showing up for any searches, even brand searches (eg: Klay schools). This happened overnight. Do you know what the underlying issue could be? Link to the homepage: https://www.klayschools.com/

[effectdigital]

Not a problem!

[vishesh1010]

Thanks a lot for such a detailed explanation.

We are looking into the issue and will try to solve the "site-wide linking" issue as soon as possible.

This helped a lot. Thank you once again.

[effectdigital]

I'm wondering if for some reason, you haven't received the penalty notice yet, or the penalty notice has been placed in another version of your site's Search Console properties. Most sites should be registered at least four times in Search Console (e.g: https://www.klayschools.com/, http://www.klayschools.com/, https://klayschools.com/ and http://klayschools.com/) - unless you have the new domain-level Search Console property (most people still have 4+ separate properties instead of the new domain one, as it's harder to register)

The reason I'm still considering a penalty is this:

https://d.pr/i/3mtYmf.png (screenshot from Ahrefs) - which looks really unnatural in terms of link destruction and growth

Possibly Google is processing all of that and deciding upon a manual action, or has already applied one which you aren't seeing if you are looking in the wrong version of Search Console. If someone made loads of links to an old architecture of your site, the penalty would likely appear in _that _version of your Search Console (rather than the active version). One step you should take is to register all four basic site variants in GSC (Google Search Console) just to be sure and rule this out

Most of the steep link increases _seem _to have occurred between 1st September 2019 and 5th October 2019

I have exported this data for you, to CSV format, which can be opened in MS Excel:

https://d.pr/f/dy8zWI.csv (data sheet)

What I can tell you with a basic pivot of linking domains is:

https://d.pr/i/unzCd6.png (screenshot of chart)

... between 1st September 2019 and 5th October 2019, your domain gained thousands of backlinks and 97% of them were from the same site (parentedge.in). It might even just be one link that replicates itself thousands of times (like a footer link or something). In general, Google doesn't like 'site-wide linking' very much, as it skews their algorithms

I can tell you that these links have been left 'followed' (meaning they could impact Google's rankings) and most of them are image-based links

This might be the one causing you some problems:

https://d.pr/i/44TBrk.png (screenshot of link)

Hope that helps

[vishesh1010]

Thanks for the response.

All technical errors have been solved on the website and webmaster does not show any penalty too. Could there be anything else?

[vishesh1010]

Thanks for the response.

This problem had never occurred before even though the title and description was the same. Will change it ad see if there's a difference.  Thank you.

[effectdigital]

Check your messages in search console under 'legacy', see if you have a penalty. If one of our sites completely bounced out like that overnight, I'd firstly check for manual actions from Google!

[pilesofpillows]

It looks like your homepage Meta Title is "Top PreSchool and Daycare in India - Become a Klay Kid today‎!", and does not say Klay School in it. It also appears Klay School is not in any of your H2s or the H1 of the website. I would recommend changing the Meta Title and/or the H1/H2s to include "Klay School" if you want to rank for it. Once changed, you can then re-index your website with the URL Inspection Tool in Google Search Console.