Can building quality links on internal pages help us to improve DA?
-
Dear expert,
I hope that you all are fine
Today, I am very confused about improving DA of my client website.For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DAI am hoping a positive reply from your side
Thanks
-
Sorry about misunderstanding what you said. Yes but I'm building links to your entire site you will increase your domain authority it is not wise to intentionally build all the links to one page even if it is your homepage. And that would not help your domain authority as much as if you did it across your site.
Sorry for the misunderstanding,
sincerely
Tom
-
I agree with EGOL 100%
-
I honestly believe that Domain Authority is a decoy that takes you away from the basics of making a great website, the basics of winning on the web, and the basics of making money.
If you spend your energy on making a great website, making money, and winning on the web then you will have something tangible for your efforts.
If you instead spend your time chasing..... What can I do to get high DA??... then the energy that you spend is inefficient.
Working to build high DA will not directly make your website great, make you win on the web, or make you buckets of money. Chasing high DA when your goal is something else is like trying to kill a rabbit with a ricochet.
So instead of shooting at a rock with the hope that your bullet will bounce off and kill the rabbit, you should instead just shoot that rabbit.
DA worship is not a good use of your time.
-
Thank You So Much
-
I think everyone is giving you a good idea about domain authority and I am going to try to answer your question best I think I can about what you're asking whether building internal links is going to help drive traffic to your site or increase page authority/domain authority which are different things just call them page rank for right now.
Majestic and Link Research Tools have some amazing information out there but I don't want to bog you down I want to help you strengthen your internal site structure.
So does Bill Slawski https://www.seobythesea.com/2020/04/pagerank-2020/
- https://www.hobo-web.co.uk/optimize-website-navigation/
- https://ahrefs.com/blog/internal-links-for-seo/
- https://www.oncrawl.com/oncrawl-seo-thoughts/top-20-seo-link-metrics-that-influence-a-links-quality/
- https://www.oncrawl.com/oncrawl-seo-thoughts/how-to-optimize-your-internal-linking/
- https://www.oncrawl.com/oncrawl-seo-thoughts/alternatives-to-google-pagerank-2/
- http://help.oncrawl.com/en/articles/404228-inrank
I hope this is of help to you.
Tom
-
Having been a Moz member since before they invented such a thing as "domain authority" I've had quite a bit of time to digest its relevance to our job as SEOs. I would answer your question like this:
Domain authority is some accumulation of all the authority built up by all the pages (PA) on the site. PA is determined by taking into account numerous on-PAGE and off-PAGEe factors. DA is determined by taking into account the accumulated on-SITE and off-SITE factors of all the pages.
So, back links to internal pages will help the page authority of the linked-to page and help the overall domain authority. It won't help (nearly as much) the PA of other individual pages on the site.
That's my simplified approach to understanding it.
-
First of all, I would like to say thanks for your fast response.
I think you did not get my point, My point was clear about creating external quality backlinks on services pages except home page. This will help us to increase our website DA.
For Example: we have a website www.abc.com
we are continuously building links on its service page like
www.abc.com/service
It will increase DA of our website OR we have to build backlinks on home page only.Case Study #1
500 High Quality External Backlinks on www.abc.comCase Study #2
500 High Quality External Backlinks on www.abc.com/serviceWhat casestudy help us to increase DA
I hope you got my point now
Thanks
-
Hi there!
So, Internal Links will influence your Page Authority, but to increase your DA you will want to focus on External Links.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.
I hope that helps to start you off! Let me know if you have any other questions :]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot has trouble crawling Angular JS - I believe it's seeing the SPA (Single Page Application) before Universal. Anyone else have this issue? What is the fix?
The Moz bot user agent detection settings are able to read Universal, but the Single Page Application (SPA) version partially loads on the website before Universal. Because of this, Moz (and possibly search engines) think we have massive duplicate content issues. For example, the crawl report said a particular product page (which has about 1,000 words) has 33,000 words and has duplicate content with over 300 other pages. This makes me believe it's only picking up the SPA version. Has anyone come across this, and what would be the fix?
Moz Bar | | laurengdicenso1 -
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://www.writemyessay247.com for keyword: write my essay but i keep getting this below error: "Page Optimization Error There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?
Moz Bar | | j.rahimi19900 -
Crawl report shows that it gets 4xx errors for pages that work fine. Why?
On the crawl report it has all these "Critical Crawler Issues". They all say "4xx Error", yet when i click on the link from the crawler report, it goes to a perfectly functioning page, not a 404 page or anything. If i click in it actually says it's a 403 error. It's all for pages generated by the IDX solution for our real estate website. Is Moz broken or am i missing something? Here are a couple examples: <dl class="crawl-page-details-list"> <dd class="crawl-page-details-list-emphasis">https://teamvivi.com/homes-for-sale-map-search/</dd> <dd class="crawl-page-details-list-emphasis"> <dl class="crawl-page-details-list"> <dd class="crawl-page-details-list-emphasis">https://teamvivi.com/email-alerts/</dd> </dl> </dd> </dl>
Moz Bar | | TeamViviRealEstate0 -
How non-US Moz customers will use Keyword Explorer after the Keyword Difficulty tool is retired?
The new Moz Keyword Explorer looks good but its search volume is US based and completely useless for non-US websites. This is from Rand's post: "while the tool can search any Google domain in any country, the volume numbers will always be for US-volume. In the future, we hope to add volume data for other geos as well." In the Keyword Difficulty tool, Moz shows Google search volume data, which is similar to what I see in the Google Keyword Planner and Google Search Console. For example, keyword X in the Australian search market has 6-7k searches in the Google Keyword Planner and 8k searches in Moz. The very same keyword has 118k-300k search volume in the new Keyword Explorer! Obviously this new search volume is not useful in the Australian market. I often used the Keyword Difficulty tool to identify new keyword opportunities but what can I do to complete the same tasks after they retire the tool?
Moz Bar | | Gyorgy.B2 -
Can we access previous weeks/months key word analytic stats?
We're missing some data for our key word positioning from November and December of last year and I am looking to see if I can access this still? I realise i can access the previous weeks stats and also a month as a whole but is it possible to access previous weeks or months and how can i go about doing this? Thank you!
Moz Bar | | collection_260 -
Suggestion for Improving the Crawl Report on Canonicals
This came up in the answer to a question I gave here http://moz.com/community/q/canonicals-in-crawling-reports#reply_222623 Wanted to post here to put it in as a suggestion on how to improve the Moz Crawl reports Currently, the report shows FALSE if there is no canonical link on a page and TRUE if there is. IF you get a TRUE response, this shows up as a warning in your report. I currently use Canonical to Self on almost all my pages to help with some indexing issues. I currently use the EXACT function in excel to create a formula to see if my canonical link matches the URL of the page (as this is what I want it to do). I can then know that the canonical is implemented properly, or if I need to manually check pages to make sure the canonical that points to another page is correct. I would like to suggest that the Moz crawl tool does this. It can show FALSE is the canonical is missing, TRUE if the canonical is present and SELF if the canonical points to the URL of the page it is on. I think for the most part this would be much more actionable information. I would even suggest that TRUE would need to be more of a high priority alert, and SELF can't do any damage, so I would leave that info in the CSV but not have that as a warning in the web interface. Thanks for listening!
Moz Bar | | CleverPhD0 -
Can you adjust the timeframe from weekly to monthly in the Dashboard Overview report?
I am looking to adjust the metrics displayed in the dashboard Overview report and the other subsequent reports to display a monthly time frame instead of a weekly time frame. I see the pull down bar that looks like I should be able to adjust the time frame but only weekly is given as an option. I do not know if this is specific to my account, that is, I am running on a subscription that only allows for weekly metrics. Thank you, Jon
Moz Bar | | bcmull0 -
When Moz provides an on-page grade report card, what tells Moz which keyword to grade for?
I just started working with the on-page grader and of couse am particularly interested in fixing my pages with not so stellar grades. Can someone tell me how SEO Moz decides what keyword to grade a page for? I receive a report each week that tells me how many pages I have with A's, B's etc. But what tells Moz to grade a page for a particular keyword? Is it the first keyword listed in the meta description?
Moz Bar | | AliciaMarie0