Can building quality links on internal pages help us to improve DA?
-
Dear expert,
I hope that you all are fine
Today, I am very confused about improving DA of my client website.For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DAI am hoping a positive reply from your side
Thanks
-
Sorry about misunderstanding what you said. Yes but I'm building links to your entire site you will increase your domain authority it is not wise to intentionally build all the links to one page even if it is your homepage. And that would not help your domain authority as much as if you did it across your site.
Sorry for the misunderstanding,
sincerely
Tom
-
I agree with EGOL 100%
-
I honestly believe that Domain Authority is a decoy that takes you away from the basics of making a great website, the basics of winning on the web, and the basics of making money.
If you spend your energy on making a great website, making money, and winning on the web then you will have something tangible for your efforts.
If you instead spend your time chasing..... What can I do to get high DA??... then the energy that you spend is inefficient.
Working to build high DA will not directly make your website great, make you win on the web, or make you buckets of money.  Chasing high DA when your goal is something else is like trying to kill a rabbit with a ricochet.
So instead of shooting at a rock with the hope that your bullet will bounce off and kill the rabbit, you should instead just shoot that rabbit.
DA worship is not a good use of your time.
-
Thank You So Much
-
I think everyone is giving you a good idea about domain authority and I am going to try to answer your question best I think I can about what you're asking whether building internal links is going to help drive traffic to your site or increase page authority/domain authority which are different things just call them page rank for right now.
Majestic and Link Research Tools have some amazing information out there but I don't want to bog you down I want to help you strengthen your internal site structure.
So does  Bill Slawski  https://www.seobythesea.com/2020/04/pagerank-2020/
- https://www.hobo-web.co.uk/optimize-website-navigation/
- https://ahrefs.com/blog/internal-links-for-seo/
- https://www.oncrawl.com/oncrawl-seo-thoughts/top-20-seo-link-metrics-that-influence-a-links-quality/
- https://www.oncrawl.com/oncrawl-seo-thoughts/how-to-optimize-your-internal-linking/
- https://www.oncrawl.com/oncrawl-seo-thoughts/alternatives-to-google-pagerank-2/
- http://help.oncrawl.com/en/articles/404228-inrank
I hope this is of help to you.
Tom
-
Having been a Moz member since before they invented such a thing as "domain authority" I've had quite a bit of time to digest its relevance to our job as SEOs. I would answer your question like this:
Domain authority is some accumulation of all the authority built up by all the pages (PA) on the site. PA is determined by taking into account numerous on-PAGE and off-PAGEe factors. DA is determined by taking into account the accumulated on-SITE and off-SITE factors of all the pages.
So, back links to internal pages will help the page authority of the linked-to page and help the overall domain authority. It won't help (nearly as much) the PA of other individual pages on the site.
That's my simplified approach to understanding it.
-
First of all, I would like to say thanks for your fast response.
I think you did not get my point, My point was clear about creating external quality backlinks on services pages except home page. This will help us to increase our website DA.
For Example: we have a website www.abc.com
we are continuously building links on its service page like
www.abc.com/service
It will increase DA of our website OR we have to build backlinks on home page only.Case Study #1
500 High Quality External Backlinks on www.abc.comCase Study #2
500 High Quality External Backlinks on www.abc.com/serviceWhat casestudy help us to increase DA
I hope you got my point now
Thanks
-
Hi there!
So, Internal Links will influence your Page Authority, but to increase your DA you will want to focus on External Links.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.Â
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.
​
I hope that helps to start you off! Let me know if you have any other questions :]Â
​
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a page have high Google/ organic traffic but show no ranking keywords in Moz?
We have a page on our website with a higher than average number of pageviews, 85% of which came from Google organic search. When I research this page by entering the URL into the "exact page" keyword research tool, Moz says it has no ranking keywords. How can a page be earning organic traffic without ranking for any keywords?
Moz Bar | | baystatemarketing0 -
How does Moz determine the number of keywords evident on a given page
How does Moz identify which keywords are evident on page and how many that can be on that page. Can any of these identified keywords lie on any other pages within site and to what degree-thanks
Moz Bar | | bickybeanie0 -
Why is Moz Crawling More Pages Than My Site Actually Has?
Hi I have a site that only has 5k pages but Moz has crawled 50K pages on the site when I initiated the site crawl. I don't exactly know why Moz is reporting me back so many pages but I was wondering why this is and if any of you out in the Moz community know anything about this. Thanks
Moz Bar | | drewstorys0 -
The Moz Spam Score tells me my site has too few backlinks for such a large site. How many links per page would I need to not trigger this filter and stop appearing spammy?
Hello! One of my sites is triggering the 'too few backlinks for large site' filter. I am wondering how many backlinks I need so as not to trigger this. Many thanks for your help. Toby
Moz Bar | | T0BY0 -
On-page optimization
I have a list of the top 350 keywords sending volume to my site, sorted by volume. I am using your On-Page Optimization tool to look at the top 10 keywords and the grade for each of the relevant pages on the website. Â So for "hard wood flooring," I am searching for that term on Google and finding the first listing for my site lumberliquidators.com that comess up. Then I paste that page link into the On-Page Optimizer. Is this the best way to do this to determine performance for the most relevant page? Â Moz gave this keyword an F (home page) even though LL came up #2 in the organic Google rankings.
Moz Bar | | AlanJacob0 -
Can you give some examples of MOZ Local Partners who have an API and update quickly?
In answering questions about the speed of MOZ Local, I've seen this a few times: "The time it takes our partners to update the listing really depends on whether or not they have an API. If they do have an API, the listing will be updated pretty much immediately." Can someone provide a list of which Partners have an API, and which do not?
Moz Bar | | irapasternack0 -
Indexed pages
hello all, what does moz consider to be an "indexed page"? is it a number of words? paragraphs? thanks for the insight!
Moz Bar | | tm46150