Incentivisation Strategies for Social Sharing of Product Pages
-
Hey,
What are some great tips for gaining social shares on ecommerce product or category pages?
I understand great images and video will go along way, but it's difficult on a large scale ecommerce store.
Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this?
Thanks.
-
I've been able to add Google Analytics tracking code to Facebook and Tweet buttons. The only one I haven't is Google Plus but activity on that can be monitored in Webmaster Tools.
-
Sorry - meant to share on facebook/twitter/etc. If you have a button on each page, you can add tracking code to it, similar to how you track the clicks on your emails.
-
Hi Juniouf.
Thanks for the advice from the email marketing perspective and individually tracking.
This has been helpful
http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
The social sharing actions will occur in Google Analytics. Maybe if I dynamically tag each link I will see results in GA for the action.
Although, customers might be a bit freaked out if they land on a URL that has their own name!: www.companyname.com.au/facebook-like-offer?=utm_FB=utm_customer_name
-
Have you heard about infusionsoft? I personally haven't used them, but my chiropractor uses them and he loves them. He says that they track everything in your email and they track it by person; unlike other email marketing software programs. That's the only way that I can think of when you are tracking it by email. They also have filters; if a person does not share your facebook link, they will send them a second email that is more appealing. Hopefully this helps you out a little.
-
No. I dont want more likes on the Fanpage.
I want to know incentivisation and tracking strategies for social sharing.
-
What do you mean by " to search on facebook/twitter/etc?" Yes, I want a sharing buttons on everypage. Im talking about how do you track the incentivisation.
-
Hi Alex,
Thanks for you response. Im not entirely sure how much freedom you have in the code of the facebook share button etc.
Ill have to research this as it seems to be exactly my problem
-
You can have a facebook like button and a twitter button on (1) your website and (2) in each product page.
It seems that you are looking to gain more facebook users to like your page? If so, you can create contests on the page. My client just created a competition where you send in your email to join. She then puts your name on her wall and whoever gets the most likes to their name gets a $500 gift certificate to the store. So far, she went from 200 fans to over 1,100 fans in two days. Remember, in order for someone to like your page or your post; they have to like your page first.
I know that groupon and hautelook have an invite appreciation thing; when you invite friends and they join, you then get a discount. Each person has their own unique link and that's how it is tracked. There are some good email tracking systems out there, you just have to look.
I hope this helps!
-
How about adding a button to every product page to search on facebook/twitter/etc? Basically you want to make it as easy as possible to share, so with a button right there, it encourages people to share with friends. americangolf.co.uk does this well.
-
Give people a discount/loyalty points/competition entry or something like that if they share an item?
Couldn't you track it using a query string on the link that goes back to the page? Or add tracking links to the share buttons on your website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Facebook Pages - Getting Support from Facebook
Does anyone know how to get in touch with Facebook regarding issues with Facebook Pages and Merging Pages - I have posted on the Facebook Community Help Pages but no one from Facebook Support seems to read them or get in touch. Anyone got any ideas of how to get help from Facebook? Our original question on Facebook Community Help Pages was this but the question just got "merged" with another question where people were complaining about the same sort of problem with no one (out of 5 people on the thread) having come up with a solution of having heard from Facebook Support. We need to merge two company pages - The category and the address of the company of the page is the same on both pages - one page has a custom url - one does not. Both have the same first two words (i.e. the company name) as the page title. I do not want to list the pages publicly. Is there a way a member of facebook support can message us privately to discuss this please.
Social Media | | JohnW-UK0 -
Yoast Social Accounts URL Section
Hi When you click: Social within Yoast plugin it defaults to 'Account' tab and displays a list of fields to enter your social media account urls. Sentence above list says: "To inform Google about your social profiles, we need to know their URLs. For each, pick the main account associated with this site and please enter them below" What does that mean exactly and does it effect links on the site etc or literally is just Yoast telling G ? Also if you have sub sites for different language versions (WP on Multi User setup), which in turn have their own language specific social media account versions , should you enter those urls in the sub site language version own Yoast plugin fields OR , as per "...pick the main account associated with this site and please enter them below" use the primary social account and not the language specific social account or just leave them blank ? Many Thanks Dan
Social Media | | Dan-Lawrence1 -
Links to Social Media accounts, rel=nofollow/follow and rel=me
Hi guys, I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way. At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information. Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts 🙂 Thanks!
Social Media | | DmitriiK0 -
How To Remove Fake Social Media Likes
Hi there Mozzers, Unfortunately I used a black hat seo company for my website at http://greatedmontonhomes.ca in the past. Over the last while I've been able to clean up quite a few of the bad links going to the site, but the company also engaged in buying fake Facebook likes and Tweets. Is there any way to clean these up? Guy
Social Media | | guypelletier0 -
How is your social media profile?
Hi At the moment im trying to make a social media strategy for the company i work in, whcis is a big insurance company. Of course i want to add value on the different social media, but i also want to take into account which value the social media can add to my SEO. Facebook
Social Media | | Petersen11
We have a profile on Facebook, with around 5.000 likes, and as far as im concerned the important thing on Facebook is to get people to share your links? Google+ At the moment we dont have a Google+ account, but my suggestion would be that we create one . maybe not to generate alot of content, but in order to get more info on the branded search results - and i have a presumption that Google will put more and more emphasis on Google+ in the updates that lies ahead. Twitter We have a profile, but are there anything we could do in order to optimize the SEO-effect via Twitter - what i have heard is that because their links are no-follow it dosent have any effect on SEO. Instagram
Is there anything to gain on SEO if you create a profile on Instagram? Please let me hear your views on this. Thanks in advance.0 -
Is there a way to set up a business Facebook page without linking it to a client's personal page or having to use our own employee's personal page?
Our clients want us to manage their FB pages. I need to know how we can do this without having to enter through the FB page of whomever set up the business account. I'm aware of the ability of the person who set up the Business page to allow admin access, but that too requires an our employee to give his or her personal FB info for this access. In the same vein, a former employee set up a client's FB page using his own personal account and now when we enter the client's business page, we do not have access to the search window and we don't have the ability to go to other pages to "like" other pages - the button doesn't even appear if we are signed in and search a FB page through an engine. We do have the ability to see Admin settings and metrics but we don't have the news feed, and we have other limited access/abilities. I would like to have a central access so neither client or our employee has to offer personal FB log in information. Thank you, Julie
Social Media | | HogWild0 -
Looking for A Social media sentiment tracking solution
Greetings from OS grid reference SE404481 🙂 I really like the graph on slide 16 of this presentation:http://www.slideshare.net/stevelatham/social-media-strategy-spur-interactive I would like to replicate this but I would like to know if any SEOMOZ member could recommend a tool that can monistor sentiments eg positive & negative commments about a brand across different social media platforms. I also wonder how these packages measure negativity, do they just scan word negative words? Thanks in advance, David
Social Media | | Nightwing0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0