Tips for interview with large electronics company / focus on brand magazine?

[bernrc]

Hi all,

I have a second round of an interview on Tuesday for a large / internationally well known electronics & household appliances company. They are producing an online brand magazine (target group: millennials) with tips on how to use their products, among other things (e.g., how tech makes life easier).

I'm not new to writing / content/copy writing, but new to SEO in the grand scheme of things - I have experience in writing blog posts, social media posts, and articles with an SEO focus, and I'm taking a course currently. But the scale on which this would be SEO focused writing is something I don't have direct experience in. The person I interviewed with is the person I'd be working with, and we got along very well - the second interview is with them and their higher up, who I need to convince.

However, they did originally want someone SEO focused, so the interviewer asked me to prepare to talk about a variety of things to see my knowledge / what I could research. They include the brand magazine, using SEO with their brand / brand-focused SEO, how the brand can support their magazine, and keeping the SEO organic so the traffic goes there naturally - there isn't a plan to market the magazine on social media.

Do you have any tips or resources for this so I can read / watch / learn and speak intelligently on this topic? I have a trial of Moz's pro search bar - anything there that could give me advice on tips to give them?

Thanks in advance!

[brankybk]

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[Kate_balls]

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[delarosaloisa24]

Consider every option on every one of the things that make you qualified for the position, and the expertise you would bring to the job. Also, in particular, keep your mentality positive by making sure to truly trust in what you're able to do. You don't generally require insight in a definite field to be talented in the work you do. Indeed, there is a logical premise to the strength of positive confirmations, an instrument you can use to get yourself roused. What's more is that certainty is basic to nailing a meeting, given that 40% of recruiting experts say that general certainty impacts an applicant's shots at getting employed.

So since you've talked yourself dependent upon yourself, how would you prepare to do likewise before a questioner? No one can tell when you'll be tossed an inquisitive curve, however there are some probably questions you can expect and be ready for.

1. "Reveal to me a little about yourself"

What may appear as though a harmless inquiry is really a vital one. Questioners regularly consider this to be a "warm up" question, and additionally, it's normal an opening for additional top to bottom discussion.

Your story: How you recount your story will show the questioner that you're not simply applying to occupations indiscriminately and remembering your good fortune that you got a meeting. This is your opportunity to show them that they are managing somebody with drive and course. In recounting your story, you should zero in on the why that put you in that meeting room, and give a convincing account direction to your profession history. Zero in on a story from adolescence or a significant epiphany that aided mix in you the drive to follow your specific vocation way.

The "sleeve:" I call this one the sleeve, since you need it to appear to be "spur of the moment." That is, you need it to be straightforward. This is your opportunity to address anything you may feel not exactly certain about on your list of references or application. Possibly you have a hole in your work history, or you left a task soon after beginning it. Scouts for the most part get on these things, in any case, they may not allow you another opportunity to address it in the meeting. In talking straightforwardly to a possible blemish or weakness that may somehow be unaddressed, you appear to be mindful and proactive. Try to weave this in such that finds a place with the general story of your profession.

Your "brilliant ability:" Employers aren't influenced by an applicant who over-accentuates abilities in all cases. All things considered, center around an ability that relates near the work to which you are applying, and present it in a tribute style. Keep in mind, a "modest boast" plays preferred here over presumptuousness. In an investigation of HR experts, 72% appraised "arrogance" as "the greatest character side road." An account about how criticism from another person assisted you with understanding your solidarity in a specific region and what this meant for your vocation objectives ought to get the job done.

Your objective: This is the way you tie a bow around an incredible story of your own profession direction. Ponder what you are energetic about inside your field and where you might want to see this enthusiasm take your profession. Bring this objective around to the mission of the organization to which you are applying. Recruiting supervisors need competitors who they are sure will submit long haul. By outlining your profession objectives as lined up with the organization's main goal, you'll impart trust in the questioner that you'll be a decent recruit who stays close by.

This might appear to be a great deal, however consider it your "brief presentation," a succinct and certain attempt to close the deal of yourself as a solid up-and-comer. Work a content out, and practice it until it feels normal.

2. What is your greatest shortcoming?

This is a chance to be honest and open, and show that you are self-intelligent about your character and your work execution. Mindfulness is quite possibly the most vital delicate abilities in the working environment, and furthermore one that is hard to find: while 95% of individuals believe that they're mindful, research demonstrates just 10–15% really are. Utilize this inquiry as a chance to show that you're one of the uncommon one of every ten.

Before we get into what you should say, this is what not to say:

"I'm a stickler"— they've heard that one preceding.

"I'm a compulsive worker"— they realize this is a way for you to avoid the inquiry.

"I take work home with me" — this shows that you battle with using time effectively.

"I'm an accommodating person"— this is your method of revealing to them you'll generally say "yes," and it's not a sufficient shortcoming to cause them to feel like you're being helpless.

Addressing this inquiry well is a difficult exercise: you need to underline something that is certainly not a significant person imperfection or shortcoming. You additionally don't need your response to peruse as though you are staying away from the inquiry or that you are reluctant to concede that you have space for development and improvement.

Get ready for this inquiry by considering the main characteristics of the work to which you are applying and what "imperfections" may really be resources in the job. Is it true that they are looking for a partner or a self-starter? A pioneer? Or then again somebody who is acceptable at following course?

Appears to be a tightrope walk? Not these thoughts will land for each job, however give about a shot and check whether you can squeeze any into your story.

I lead with feeling, and really like to trust senses.

I work best all alone, and I'm more grounded at hitting objectives without unnecessary direction.

I work better in a group/bunch climate, and need the joint effort of others to execute a dream.

I will in general be better at preparing to stun the world picture, and really like to designate subtleties to other people.

I'm best at zeroing in on little subtleties, and depend on the assistance of partners to see the 10,000 foot view.

In case you're sure about what your shortcoming is and you need assistance clarifying it, here's a five stage equation I advise my customers to use for this inquiry, constantly:

Pick a shortcoming you've been chipping away at. You need to have the option to show progress in this story of your shortcomings.

Recognize how it has been a test before. Showing the questioner that you know about what this restriction has meant for you in the past will show self-reflection and mindfulness.

Show steps you are taking toward dealing with. Give substantial instances of how you are taking on your impediments or shortcoming head on.

Show how you are gaining ground. Clarify how you have seen progress in yourself in conquering your shortcoming.

Underline that you've been recognized for your advancement. Balance your clarification of this shortcoming with a tale about how partners or managers have seen the advancement you have made.

3. Why Are You The Best Person For This Job?

Truly, you couldn't say whether you are. However, you need to trust you are. Recall all that stuff about sure assertions and certainty?

One way I love to begin responding to this inquiry is by saying, "this is what you will not discover about me on my resume… " and from that point, share about a delicate ability that is essential to the work. Here are a couple of articulations/abilities to consider:

"I execute and don't need much development."

"I'm acceptable at expecting issues and stretching out beyond them."

"My superpower is taking care of an annoyed client easily."

When you say something like this, back it up with a fast 30 second story that shows them, and doesn't simply advise them, you have a capacity. An account like this will give them knowledge into what your identity is and how you appear at work. A story like this works out in a good way past a warm discussion and a short gander at your resume to portray what your identity is. That is everything.

Also, this inquiry is actually a chance to show that you've gotten your work done with regards to the organization. Recall the introductory letter you sent when you applied. Addressing this inquiry is a ton like composing an incredible introductory letter: you need to tie your abilities and experience straightforwardly to the job that you're meeting for. Before you stroll into the meeting, investigate your resume and record, for each work, what your greatest achievement was and how the abilities you utilized for it in the past identify with the work you need. Knowing this before you stroll through the entryway can help you add a great deal of significant worth in this discussion.

Learn however much you can about the situation, just as the organization in general and the work culture there. On the off chance that you can utilize your organization to associate with somebody at the organization who can give you an insider take a gander at the things, all the better.

Past showing that you have the vital experience and abilities to satisfy the obligations of the job, your response to this inquiry allows you an opportunity to show that you are a decent "culture fit." Finding applicants who fit into the "work culture" is a higher priority than at any other time.

As indicated by an examination by Millennial Branding, 43% of HR experts say that being a decent culture fit is the main quality a competitor can illustrate. Organization culture isn't just about the great water cooler chitchat: 90% of North American CEO and CFOs accept the nature of an organization culture is intently attached to its monetary achievement and its standing and insight by general society.

A great many people will be attempting to show that they can play out the particular obligations of the work. Demonstrating that you are calculating in work culture will surrender you a leg.

4. How would you manage struggle in the working environment?

This inquiry is an incredible method to stress that you have compelling passionate knowledge , which employing supervisors see enthusiastic insight as a significant delicate expertise. Indeed, 71% of recruiting supervisors say they'd incline toward a competitor with compelling enthusiastic knowledge over a high IQ, and 59% said that they would even pass on an up-and-comer with a high IQ yet low passionate insight.

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