Planning to transition to a new website domain - should I press pause on SEO initiatives?
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Hello - my company is planning to transition to a new website domain sometime this year, probably about six months from now.
Our current website does not currently get much organic traffic from unbranded search terms. I would really like to fix that by publishing lots of new blog posts and trying to get more backlinks.
But with the website transition on the horizon, I'm wondering if I should hold off on posting new pages and getting backlinks for the time being. Then once the new website is live, I can start to ramp things up.
What would you do in this situation?
Also, does anyone know of any thorough guides or walk-throughs that cover all of the best practices (re: SEO) when migrating to a new website domain?
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Sorry for the slow reply!
There are a number of good posts on Moz about migraitons in general - e.g. https://moz.com/blog/website-migration-guide
However, redirect mapping is the crucial step to get right from an SEO perspective.
Your question about content and links is an astute one - you might well dilute some of the strength you build in the process of a migration. But, this strength takes a very long time to build, so my advice would be to start early. Yes, it will be diluted, but this way you'll be waiting 6 months less to see results.
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