Unsolved Can Moz integrate GA4 data?
-
With the new GA4 coming out in 2023, can our Moz accounts connect to the new GA4 property?
-
@Tom-Capper The integration is everything because it allows us (agencies) to have all the high-level metrics, at-a-glance on one report. I can definitely get the acquisition info from GA, but to have it on the report that we send to the client, makes the Moz report a one-stop shop experience. That's what sets Moz apart from Ahrefs and SEM Rush, etc. Did this answer the question?
Speaking of which: It would be amazing if we could have "seats" that were limited to specific campaigns and read-only. This would allow agencies to give their clients a login where they can see everything we see, but not change anything. In fact, this would eliminate the need for the reports, which we send them on a monthly basis. This would raise the agency's service value immensely, and therefore...Moz's
As for Search Console, it shows keywords that are no on the Moz Opportunities list because it shows keywords that are locally ranked high, and those that are ranked way down in position, which is helpful, because if a high CTR keyword is ranking in position 89, we can work on that to bring it up.
-
@bizmarquee Thanks! This is really useful.
Can you elaborate a bit on what you're getting out of the Moz GA integration that you're not getting out of GA itself - is it keyword-centric views?
Similarly, what metrics are you comparing between Moz and Search Console?
-
@Tom-Capper The GA integration is vital on the reports. We like to show our clients how their Organic traffic stacks up against other methods of acquisition. For example, we've had clients using Pay per Click and then hired us to increase their organic presence, and by the GA integration on the reports we are able to hold accountable the organic traffic cannibalizing the PPC traffic.....or not. Either way, it's the first real proof of the effectiveness of the SEO campaign.
I read above that Search Console might be included, and that would be invaluable. Currently, myself and my team use both Moz Keyword Opportunities and Search Console because they have different results. All in one place would be amazing.
-
Sorry for the slow reply, but apologies - nothing we can share publicly right now.
Still interested in any background you can provide your intended use of the integration, and what matters most to you, that we can keep in mind for our testing, of course.
-
@Tom-Capper Curious on any updates on this front. I have a client that uses only GA4, and I'd love to take advantage of a Moz integration when it available. Any chance there is a beta group I can participate in?
-
Yes, we're anticipating Universal Analytics will be deprecated. And of course we'll make sure we're ready for that - we'll likely replace with GA4, Google Search Console, or both, but we're trying to understand how users are using these integrations, and what they value from them.
Hence, any comment or colour you can provide is much appreciated, and can be added to our existing research! Is it custom dashboards for organic traffic, for example? Or do you like that you can see other channels on the campaign home screen? Would you prefer if conversions were there too? That sort of thing.
-
@tom-capper I understand Universal is disappearing next year. We need traffic data, what would you provide if Universal goes away and you don't have GA 4?
-
Hi!
This is something we're actively considering - we may make some other improvements or changes to our data integrations at the same time.
Speaking of which - I'd love to know how you make use of the GA integration. Any feedback might help to set our course
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA4 showing 2 versions of my homepage
When my website Custom Made Casino switched from universal analytics to GA, i have noticed that now in the behavior section it is showing 2 versions of my homepage which I feel may be impacting seo. It is showing the main url which we use for everything, https://custommadecasino.com/ , and it is showing https://custommadecasino.com/index.php?route-common/home. This was never the case with universal. Does anyone know if this is a problem and if so, how do i fix it so that our proper homepage is what is indexed?
Technical SEO | | CustomMadeCasino0 -
GA4 account & property not showing in traffic property setup list.
Hi there, I've connected multiple client accounts to GA4 already, but three of our accounts that we have administrator rights to in GA4 are not showing up in our selectable accounts/properties list when logged in via Moz to add to the traffic settings area. Anyone else have this issue and find a fix?
Reporting & Analytics | | luminusagency0 -
Unsolved No replies from help@moz.com - one of our IPs is blocked by Cloudflare so we cannot access Moz Community from there
Hi all,
Product Support | | DanielDL
I am a bit at my wits end trying to get some acknowledgement from MOZ. Have had no replies, no ticket auto-replies, no updates on any of the messages I have sent via the Moz Help Form on the website. Literally nothing. I wanted to avoid having to post publicly, but does anyone know how to raise a "technical problem" ticket with MOZ? help@moz.com never replies and the Help Form doesn't generate any kind of ticket. From our main office we get an "Access denied" Error (via Cloudflare) specifically for the Moz Community area. This happened to us in February of this year and has been happening again all through May. After testing ourselves with our IT, we determine that MOZ's Cloudflare account has incorrectly blocked the dedicated IP address specific to the internet connection at our head office. This means that none of our Moz User accounts can access anything related to the Community area in our account when working at the studio. We can only do so when working remotely (ie. some other IP address). This is incredibly frustrating, particularly as we've been on a proper paid MOZ account for many years. And I have sent numerous email requests, messages via the Form, etc., and have never heard back from anyone at all. The problem has been on-going for some time and I guess it is my fault because I tried to politely wait a fair amount of time between each follow-up. Only to realize that, actually, I don't think anyone is monitoring help@moz.com or even the Form submissions, or are even looking into the issue for me. Am hoping this message is seen by someone at Moz so they can let me know what is going on please? Guys..... c'mon.....0 -
ga4 workaround?
I switched to GA4 but because I also turned off UA, Moz traffic analysis is now flatlining. Whatʻs the workaround here?
Reporting & Analytics | | peterkay0 -
Moz took money from my account?!
I signed up for a free trial and had to add my card details. Now Moz just took money from my account without permissions. This is a warning to everyone signing up for trial. I want my money back!!! This is not right.
Product Support | | cjhswe810 -
503 error on Moz
Is any one else getting a 503 error (I'll copy it below) whilst trying to get on Moz, I can get to the home page but going to internal links I get the error, I managed to get onto Q&A via an external link. I've been having some troubles the last few weeks with logging on etc. Most importantly Is Roger ok ? Error 503 Service Unavailable Service Unavailable Guru Meditation: XID: 1257248781 Varnish cache server
Product Support | | GPainter0 -
I can't activate a campaign...
I have about 12 campaigns in my account. One of them has disappeared. If I deactivate every campaign I have, the dashboard still says that I have one campaign active. Yes, I know which campaign is active-- it's the missing one. The only evidence I have that the missing campaign is still "there" is the one active campaign that remains open, but not displayed anywhere. Yes, I am absolutely sure I didn't delete it. But that's only my first problem. So now that all of my campaigns are visually archived, I can go in and activate them one at a time, and that works. Except for one campaign. I have one campaign that simply will not allow me to activate. It does not give me an error message when I click activate. I just get the jquery "waiting" animation and then...nothing. This is kind of urgent and I emailed moz during normal business hours with no response yet.
Product Support | | MikeGeorge0 -
Why are my moz points messed up?
These are probably stupid questions, but they've been bothering me. On my profile page it says complete your profile - earn 10 more moz points! However, I completed my profile and it says it is 100% complete with 0 items left to complete. Is there any reason these points aren't registering? Also, on the header it says my username and that I have 52 moz points, but on my profile page it says I only have 46. Is there a wait time for one of these to update or sync? Also, is there a way to track how many moz points you have gotten in a particular month? I know there are limits to how many points you can get in a given period.
Product Support | | redfishking1