undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Discover top competitors’ winning content
    What's new

    Discover top competitors’ winning content

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. Blog post outreach for backlinks

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Blog post outreach for backlinks

Link Building
blog post outreach blog post backlinks guest blog posting in context link building content marketing
17
19
6.6k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • JCN-SBWD
    JCN-SBWD Subscriber last edited by JCN-SBWD Feb 17, 2023, 10:04 AM Jun 2, 2022, 9:38 AM

    Hi all,

    My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/.

    However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question.

    I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice.

    So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?

    ClearwayLaw hisgraceorganics Urdu_1 myindielifeblog 4 Replies Last reply May 15, 2023, 11:26 AM Reply Quote 0
    • SocioBlend
      SocioBlend last edited by May 24, 2023, 8:08 AM

      Creating relevant backlinks are good, especially when working on a medium-high difficulty level keywords.

      But on low difficulty level keywords, if your content is good enough, you may not need to create any backlinks at all to rank on the first page or even in the top 3 search results.

      What has worked for me recently is, (I am sharing this golden info) that when using ChatGPT for content creation, always do proper research. Since the data from ChatGPT is limited to 2021, you often find answers which are not relevant now.

      So, get the content from AI, curate it with proper research, try to cover related questions for the same topic. With proper article structure, and good images, you may not need a single backlink for it to rank. I am saying this from my personal experience.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,9 days
      • myindielifeblog
        myindielifeblog @JCN-SBWD last edited by May 15, 2023, 11:26 AM

        @JCN-SBWD I think one clear link is good, but what's better is making the content useful to the reader.

        If your content inspires, educates, or gives a quick win, readers are more likely to press a link to an external site (especially if it is part of your solution).

        On top of this, you need to ensure your client's link and service/product offer aligns with the reader's needs, wants, and desires. I'm always amased at how often there is a disconnect here.

        In terms of SEO, if you can create content that ranks well, then the traffic will be there... so it's more about how you prime your content to convert. I don't think we need to worry about link numbers in this case.

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,9 days
        • Architectures
          Architectures Subscriber last edited by May 6, 2023, 3:48 PM

          Blog post outreach for backlinks can be a good strategy for improving your website's search engine rankings and increasing its visibility online. Here what I feel about blog post outreach...

          Backlinks are an important ranking factor: Search engines like Google use backlinks as a way to determine the authority and relevance of a website. When a high-quality website links to your site, it signals to search engines that your content is valuable and trustworthy, which can improve your search engine rankings.

          Blog post outreach can help you get high-quality backlinks: By reaching out to other bloggers and website owners in your industry, you can build relationships and earn backlinks from authoritative websites. These links are more valuable than links from low-quality or spammy websites, which can actually hurt your search engine rankings.

          Blog post outreach can also help you generate referral traffic: When you earn backlinks from other websites, you can also potentially generate referral traffic to your site. This can be a valuable source of traffic, especially if the referring website has a large and engaged audience.

          Blog post outreach can help you build your brand and authority: By contributing valuable content to other websites in your industry, you can establish your expertise and build your brand's reputation. This can help attract new customers and grow your business over time.

          Overall, blog post outreach for backlinks can be a valuable strategy for improving your website's search engine rankings, generating referral traffic, and building your brand and authority online.

          Note: I have recently launched my website myarchitecturesidea.com and I have got some good quality backlink just by outreaching...

          1 Reply Last reply Reply Quote 0
          • topic:timeago_earlier,about a month
          • Urdu_1
            Urdu_1 @JCN-SBWD last edited by Apr 5, 2023, 4:34 AM

            @JCN-SBWD I guess I can go with your idea of having multiple outbound links in my copy, as it doesn't cause any harm. But, one thing that you need to understand is that, having one clear link really helps the cause increasing the cilck-thru.
            Like in my Daraz Seller Center post, I have only two very clear outbound links. One for the daraz seller center login, the other for daraz seller center app download.

            1 Reply Last reply Reply Quote 0
            • topic:timeago_earlier,2 months
            • Kateparish
              Kateparish last edited by Feb 13, 2023, 7:51 AM

              While writing guest posts, you should consider both scenarios. Following SEO requirements ensures better rankings, as search engines use links to determine a website’s relevance and authority. Having multiple outbound links can also help demonstrate that you’ve done thorough research on the matter. You provide value to readers and back up your words.
              You can always link to statistics and other authority sources. To focus the reader’s attention on the link to your client’s site, place it in a prominent location within the content, such as in the introduction, or as high as possible before other links. Make sure to provide context and explain why the reader should click on it.

              1 Reply Last reply Reply Quote 1
              • topic:timeago_earlier,18 days
              • meltingpointgoat
                meltingpointgoat @Asif_EZ last edited by Jan 26, 2023, 4:28 PM

                @Asif_EZ I don't see this as a good practice. Google never said that adding natural, contextually relevant and helpful external links are forbidden. Adding external links to content should be guided by the context and needfulness of the links in regard to the content, not by the number of words. Just my 2 cents on this topic, I'm open to critique.

                1 Reply Last reply Reply Quote 0
                • topic:timeago_earlier,3 months
                • meltingpointgoat
                  meltingpointgoat @NaeemGari last edited by Oct 29, 2022, 4:41 PM

                  @NaeemGari said in Blog post outreach for backlinks:

                  This would depend on the post type. If you think the post would help users reach a helpful resource you should consider adding relevant hyperlinks. In other posts, you just want to build authority so it may have no hyperlinks.

                  Purely from an SEO standpoint, write guest posts for topics that support your seed keywords which would also link back to the money page you want to push visibility in SERPs for.

                  Exactly my thought.

                  1 Reply Last reply Reply Quote 0
                  • topic:timeago_earlier,3 months
                  • oliviaareid
                    oliviaareid Banned last edited by Aug 1, 2022, 1:47 PM

                    Blog outreach is the best way to build quality links. However, looking for Authority sites is challenging most of the time. This is why I prefer Postifluence for blog outreach organically. It is giving amazing results till now. It does guest posting on automation and helps me to drive huge organic traffic to my site. You can try it too.

                    1 Reply Last reply Reply Quote 0
                    • topic:timeago_earlier,22 days
                    • JamesMono
                      JamesMono @Asif_EZ last edited by Jul 10, 2022, 3:44 PM

                      @asif_ez So I m trying to boost this page https://ultahost.com/vps-germany on google first page i made a few links (20 Links) to it, and the content is very long and includes a good amount of keywords the issue is the page is not showing on the first page it shows as number 10 when my domain is 72 DR and all other websites are low DR in compare with me what you think I shall do the next step in order to bring it to 3 or 4th or i shall just wait ? its about 1 month now

                      1 Reply Last reply Reply Quote 0
                      • swati26011089
                        swati26011089 last edited by Jul 3, 2022, 9:20 PM

                        Blog post outreach is a great way to get backlinks and traffic. It is not as difficult as it seems. It’s not about how many comments you get, it’s about getting links and traffic. Most of the people who read your blog post will not comment, but they might share it on their Twitter or Facebook profiles. You can go on the other blog’s website and find the contact information of their social profiles. You have to know what they like to talk about and which blogs they usually visit. It is also a good idea to look at their social profiles to see who their most active readers are. Make sure you write an interesting post, engage with them in the better manner. You can read this blog post for more tips.
                        https://moz.com/blog/8-tips-for-blogger-outreach

                        1 Reply Last reply Reply Quote 0
                        • topic:timeago_earlier,14 days
                        • ClearwayLaw
                          ClearwayLaw @JCN-SBWD last edited by Jun 19, 2022, 4:14 PM

                          @jcn-sbwd

                          We have a high domain authority blog, and we accept 950 words from guest contributors. Please do an internet search for the "Clearway Law blog" and see the types of articles we publish. We are open to any industry, but it must be law-related.

                          We can suggest a law-related topic for any industry. Please contact us through the website for details.

                          1 Reply Last reply Reply Quote 0
                          • hisgraceorganics
                            hisgraceorganics @JCN-SBWD last edited by Jun 17, 2022, 2:09 PM

                            I believe, based on my experience, the safest strategy would be to add at least 2 external links and 2 internal links to your blog post and make sure it's all related to the topic you're commenting on. In this way, it would not be too overwhelming for the readers. This is actually how I work on my blog commenting tasks on our website https://hisgraceorganics.com/

                            I hope my shared insight could be of help.

                            1 Reply Last reply Reply Quote 0
                            • topic:timeago_earlier,8 days
                            • highbaud
                              highbaud @Asif_EZ last edited by Jun 10, 2022, 12:29 AM

                              @asif_ez I agree with this approach

                              1 Reply Last reply Reply Quote 0
                              • kate0077
                                kate0077 last edited by Jun 8, 2022, 2:50 PM

                                Thankyou

                                1 Reply Last reply Reply Quote 0
                                • balimarketing3
                                  balimarketing3 last edited by Jun 8, 2022, 5:58 AM

                                  I Believe the way to blog post has been divert, thats why blogpsot doesn't work anymore, btw my website similliar too : https://webolize.com/

                                  1 Reply Last reply Reply Quote 0
                                  • JCN-SBWD
                                    JCN-SBWD Subscriber last edited by Jun 7, 2022, 8:28 AM

                                    Many thanks for the feedback, it's very helpful.

                                    1 Reply Last reply Reply Quote 1
                                    • NaeemGari
                                      NaeemGari last edited by Jun 6, 2022, 4:04 PM

                                      This would depend on the post type. If you think the post would help users reach a helpful resource you should consider adding relevant hyperlinks. In other posts, you just want to build authority so it may have no hyperlinks.

                                      Purely from an SEO standpoint, write guest posts for topics that support your seed keywords which would also link back to the money page you want to push visibility in SERPs for.

                                      meltingpointgoat 1 Reply Last reply Oct 29, 2022, 4:41 PM Reply Quote 0
                                      • Asif_EZ
                                        Asif_EZ last edited by Jun 3, 2022, 6:31 AM

                                        I would recommend adding 1 do-follow link that comes to your or your client's website. If the content length is more than 1k+ then can put 1 additional link. And also you can use some high-quality external links like Wikipedia, Moz, SEJ and more.

                                        It is just my thought 🙂

                                        highbaud JamesMono meltingpointgoat 3 Replies Last reply Jan 26, 2023, 4:28 PM Reply Quote 0
                                        • 1 / 1
                                        1 out of 19
                                        • First post
                                          1/19
                                          Last post

                                        Got a burning SEO question?

                                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                        Start my free trial


                                        Browse Questions

                                        Explore more categories

                                        • Moz Tools

                                          Chat with the community about the Moz tools.

                                        • SEO Tactics

                                          Discuss the SEO process with fellow marketers

                                        • Community

                                          Discuss industry events, jobs, and news!

                                        • Digital Marketing

                                          Chat about tactics outside of SEO

                                        • Research & Trends

                                          Dive into research and trends in the search industry.

                                        • Support

                                          Connect on product support and feature requests.

                                        • See all categories

                                        Related Questions

                                        • tammysons

                                          Reputable Place For Guest Posts

                                          seo link building blog post outreach blog post backlinks

                                          We do our SEO in-house, and I don't have the time for blogger outreach. Does anyone know of a reputable place where I can submit our content to be pitched to relevant outlets for backlinks and US traffic? I am not in it for someone creating our content; I write it myself and have a degree in the content I produce. I am looking for a place that gets REAL US traffic, not some P.B.N. sites or those where I can create accounts at a post myself. I want real traffic from relevant, reputable blogs or a place where I can have them use my content and find niche sites for me.

                                          Link Building | Nov 2, 2024, 4:36 AM | tammysons
                                          2
                                        • Veptune

                                          Backlinks from The Sun, New Yor Post, etc...

                                          backlinks paid links

                                          Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
                                          Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks

                                          Link Building | Jun 20, 2024, 12:59 PM | Veptune
                                          0
                                        • Kritikgarg

                                          Strategies for Enhancing Lead Generation from Blog Posts

                                          content marketing lead form wordpress

                                          Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!

                                          Content Development | Dec 4, 2023, 6:31 AM | Kritikgarg
                                          0
                                        • JCN-SBWD

                                          Is it worth buying an entry on Wikipedia-type sites?

                                          link building content marketing wikipedia

                                          Recently I've come across a few websites offering (for a fee) to research, write and publish an entry on the likes of Wikipedia, Citizendium or Wikitia - I thought this might be helpful when it comes to marketing and link building for a brand or individual. Purchasing guest blog posts is a standard way to obtain a high domain authority in-context backlink, but I wondered if purchasing an entry on one of these human edited encyclopedias would be as effective, better or not worth the money? It costs quite a bit more than guest posting and blog outreach, but on the other hand they are authoritative websites that also include backlinks. Any thoughts would be most welcome.

                                          SEO Tactics | May 4, 2023, 7:37 AM | JCN-SBWD
                                          0
                                        • MarketAPeel

                                          Page Authority

                                          content marketing page authority

                                          I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
                                          Telling Stories about Women
                                          MarketAPeel

                                          Content Development | Feb 20, 2024, 8:15 AM | MarketAPeel
                                          1
                                        • Emily.R.Monrovia

                                          When to re-write and redirect a blog url?

                                          urlredirect optimization content marketing seo tactics content development redirect

                                          What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
                                          Thanks!

                                          Content Development | Oct 26, 2023, 11:08 AM | Emily.R.Monrovia
                                          0
                                        • AnthOrange

                                          Quotations about importance of social media and backlinks

                                          Hi all, I'm looking to put together a presentation on SEO and I'm wondering if anyone knows any good quotes that relate to the importance of having content on your site that people want to use and share. I'm looking for something like this: “Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott “The New Rules of Marketing and PR” but ideally something that illustrates in terms of numbers how much more traffic and seo benefits a site can expect from having good guides, pdfs and news stories that people want to share. Thanks so much for any helo you can offer. thanks, David

                                          Link Building | Jul 20, 2011, 10:52 AM | AnthOrange
                                          0
                                        • joemas99

                                          What is the best way to manage backlinks?

                                          What back link management software do you guys use or recommend? Need to manage types of links on each page. Thanks

                                          Link Building | May 7, 2011, 5:33 PM | joemas99
                                          0
                                        Moz logo
                                        • Contact
                                        • Community
                                        • Free Trial
                                        • Terms & Privacy
                                        • Accessibility
                                        • Jobs
                                        • Help
                                        • What's New
                                        • News & Press
                                        • MozCon
                                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

                                        Looks like your connection to Moz was lost, please wait while we try to reconnect.