Should we remove a keyword from the base URL?
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We have a client that we are rebuilding their website and they are thinking about dropping one word from the current base URL. That particular word is one of the keywords we are trying to rank for. Do you think that because one of our keywords is in the current domain name that it would be a mistake to change it to just the brand name without the extra keyword added on?
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@liamfoster do you try to send some backlinks with the "right" keyword?
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I have the same question although I have already removed the keyword from the home page as I already have a dedicated page for that keyword. The home page has a keyword it needs to target and as soon as I removed the other keyword, the targeted keyword for the home page improved.
However, the removed I removed which as I said has a page for it isn't ranking at all. The home page is still ranking for it but it's now on the 2nd and dropping really slowly.
The website had a redesign and I wanted to move some keywords around because the ranking wasn't great and thought we could start targeting the keywords for the right URLs.
Google still thinks that the home page is related to the keyword I removed. How long for google to see a content change on the home page and start ranking for the right URLs for the right keywords?
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@grayloon said in Should we remove a keyword from the base URL?:
We have a client that we are rebuilding their website and they are thinking about dropping one word from the current base URL. That particular word is one of the keywords we are trying to rank for. Do you think that because one of our keywords is in the current domain name that it would be a mistake to change it to just the brand name without the extra keyword added on?
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