Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL structure for same product in multiple categories?
-
Hello everyone !
I am building an ecom store using wordpress.
I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories?
Categories Assigned: tshirt, blue, striped
Product Name: blue-striped-tshirtOption 01:
Matching site navigation breadcrumb to product url
URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirtURL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirtURL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirtOption 02:
Same product urls and different breadcrumbs based on user site navigation
URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirtURL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirtURL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirtI have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword.
Which option is the best according to your experience or is there any other best practice?
-
From an SEO perspective, it is generally recommended to have a single URL for a product to avoid issues with duplicate content. This means that option 1 would be the better choice.
Having multiple URLs for the same product can lead to confusion for search engines and potentially lower your search engine rankings. By having a canonical URL (in this case, the URL with the "t-shirt" category), you are indicating to search engines that this is the preferred URL for the product.
Additionally, having the product URL match the site navigation breadcrumb can help users navigate your site more easily and improve their user experience.
I would recommend going with Option 1 for the best SEO and user experience benefits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Boost Your WordPress Website Speed to 95+ (Without Premium Plugins)
I'm reaching out for some advice on improving my WordPress website's speed. I'm currently using a free theme for this fusion magazine and aiming for a score of 95+ on Google PageSpeed Insights. I'm aware that premium plugins can significantly enhance performance, but I'm hoping to achieve similar results using primarily free solutions and manual optimizations.
Technical SEO | | mohammadrehanseo0 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
Removed Product page on our website, what to do
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product
Technical SEO | | DutchG
pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"0 -
Use of + in url good or bad?
Hi, I am working on a SEO project for a client.
Technical SEO | | MaartenvandenBos
Some of the urls have a + between the keyword.
like www.example.com/make+me+happy/ Is this good or bad for seo?
Or is it maybe better to use - ? Thanks!0 -
Google counting numbers of products on category pages - what about pagination ?
Hi there, Whilst checking out the SERPS, as you do, I noticed that where our category page appears, google now seems to be counting the number of products (what it calls items) on the product page and displaying this in the 1st part of the description (see image attached). My problem is we employ pagination, so that our category page will have 15 items on it, then there are paginated results for the rest, with either ?page=2 or page-2/ etc. appended to the URL. Although this is only a minor issue, I was just wondering if there was a way to change the number of products displayed on that page to be the entire number of products in that category, is there a microformat markup or something that can over-ride what google has detected ? Furthermore is this system of pagination effective ? I have considered using javascript pagination, such that all products would be loaded on to the one page but hidden until 'paginated', but I was worried about having hidden elements on the page, and also the impact of load times. Although I think this may solve the problem and display the true number of products in a section! Any help much appreciated, Stuart b4urme.jpg
Technical SEO | | stukerr0