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    4. URL structure for same product in multiple categories?

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    URL structure for same product in multiple categories?

    Technical SEO
    url inspection breadcrumbs technical seo seo tactics
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    • Dingos
      Dingos Subscriber last edited by

      Hello everyone !

      I am building an ecom store using wordpress.

      I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories?

      Categories Assigned: tshirt, blue, striped
      Product Name: blue-striped-tshirt

      Option 01:

      Matching site navigation breadcrumb to product url

      URL - ecomstore.com/tshirt/blue-striped-tshirt
      Breadcrumb - home/tshirt/blue-striped-tshirt

      URL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
      Breadcrumb - home/color/blue/blue-striped-tshirt

      URL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
      Breadcrumb - home/type/striped/blue-striped-tshirt

      Option 02:

      Same product urls and different breadcrumbs based on user site navigation

      URL - ecomstore.com/tshirt/blue-striped-tshirt
      Breadcrumb - home/tshirt/blue-striped-tshirt

      URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
      Breadcrumb - home/color/blue/blue-striped-tshirt

      URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
      Breadcrumb - home/type/striped/blue-striped-tshirt

      I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword.

      Which option is the best according to your experience or is there any other best practice?

      1 Reply Last reply Reply Quote 0
      • AmdadulHaque
        AmdadulHaque last edited by

        From an SEO perspective, it is generally recommended to have a single URL for a product to avoid issues with duplicate content. This means that option 1 would be the better choice.

        Having multiple URLs for the same product can lead to confusion for search engines and potentially lower your search engine rankings. By having a canonical URL (in this case, the URL with the "t-shirt" category), you are indicating to search engines that this is the preferred URL for the product.

        Additionally, having the product URL match the site navigation breadcrumb can help users navigate your site more easily and improve their user experience.

        I would recommend going with Option 1 for the best SEO and user experience benefits.

        1 Reply Last reply Reply Quote 0
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