URL structure for same product in multiple categories?
-
Hello everyone !
I am building an ecom store using wordpress.
I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories?
Categories Assigned: tshirt, blue, striped
Product Name: blue-striped-tshirtOption 01:
Matching site navigation breadcrumb to product url
URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirtURL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirtURL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirtOption 02:
Same product urls and different breadcrumbs based on user site navigation
URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirtURL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirtURL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirtI have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword.
Which option is the best according to your experience or is there any other best practice?
-
From an SEO perspective, it is generally recommended to have a single URL for a product to avoid issues with duplicate content. This means that option 1 would be the better choice.
Having multiple URLs for the same product can lead to confusion for search engines and potentially lower your search engine rankings. By having a canonical URL (in this case, the URL with the "t-shirt" category), you are indicating to search engines that this is the preferred URL for the product.
Additionally, having the product URL match the site navigation breadcrumb can help users navigate your site more easily and improve their user experience.
I would recommend going with Option 1 for the best SEO and user experience benefits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
How good is my page?
Hello I've been using moz for a while, using the tools to try and best optimize our pages, I'm curious to see if we're missing anything blatant or if you have any little tips. Any feedback would be greatly appreciated. Here is one of our most popular pages:
SEO Tactics | | JamesDavison
https://www.longstonetyres.co.uk/classic-car-tyres/jaguar/e-type.html Cheers.0 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010 -
I have a Category and Tag In My Blogs
I have use category and Tags in my blogs. Now i have an problem with blog URL and Tags URL. My blog URLs is also show in Tags page and both the content is same. For Example: My Blog URL is: https://www.example.com/advice-how-to-do-batting And Tag Page URL is : https://www.example.com/advice-batting in that - https://www.example.com/advice-how-to-do-batting The URLs contain same content. No should i write two different meta title and description for above two URLs pages. As there might more blog added under Tags pages with different topics and title. Request on Thought Please.
Technical SEO | | ProcessSEO0 -
Keyword Phrase in URL structure
Wondered the best URL structure, to include a major keyword phrase. Our clients' case is that their domain name is not the main keyword. So should we include the keyword phrase in the URL structure to list all their office locations: A - www.website.com/anxiety-treatment/denver/1001
Technical SEO | | ErnieB
or
B - www.website.com/denver/1001 Would this be considered keyword stuffing? We'd like "A" above to rank for keyword phrases related to "anxiety treatment denver", etc.0 -
Shorter URLs
Hi Is there a real value in having the keywords in the URL structure? we could use the URL: Mybrand.com/software/tablets/ipad/supertrader.html Or instead have the CMS create the shorter version mybrand.com/supertrader.html and just optimize this page for the keyword 'supertrader ipad software'
Technical SEO | | FXDD1 -
URL Structure with deep Categories
Ladies n gents Which sort of URLs do you suggest for Webshops with a deep structure of categories: http://www.yourdomain.com/cat1/cat2/cat3/cat4/cat5/cat6/ (could get really long) or better use just the last 2 categories: http://www.yourdomain.com/cat5/cat6/ ? thanks for your suggestions seth
Technical SEO | | sethgecko0