Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Capturing Source Dynamically for UTM Parameters
-
Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics?
We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website.
If we set a permanent utm_source, it would appear the same for all incoming traffic.
Thanks in advance!
-
@peteboyd said in Capturing Source Dynamically for UTM Parameters:
Thanks in advance!
UTM (Urchin Tracking Module) parameters are tags that you can add to the end of a URL in order to track the effectiveness of your marketing campaigns. These parameters are used by Google Analytics to help you understand how users are interacting with your website and where they are coming from.
There are five different UTM parameters that you can use:
utm_source: This parameter specifies the source of the traffic, such as "google" or "Facebook".
utm_medium: This parameter specifies the medium of the traffic, such as "cpc" (cost-per-click) or "social".
utm_campaign: This parameter specifies the name of the campaign, such as "spring_sale" or "promotion".
utm_term: This parameter specifies the term or keywords used in the campaign, such as "shoes" or "dress".
utm_content: This parameter specifies the content of the ad, such as the headline or the call-to-action.
To capture the source dynamically for UTM parameters, you can use JavaScript to get the value of the document. referrer property. This property returns the URL of the page that is linked to the current page. You can then use this value to set the utm_source parameter dynamically.
For example, you might use the following code to set the utm_source parameter based on the referring URL:
Copy code
var utmSource = '';if (document.referrer.indexOf('google') !== -1) {
utmSource = 'google';
} else if (document.referrer.indexOf('facebook') !== -1) {
utmSource = 'facebook';
}// Add the utm_source parameter to the URL
var url = 'http://www.example.com?utm_source=' + utmSource;
This code will set the utm_source parameter to "google" if the user came to the page from a Google search or to "Facebook" if the user came to the page from Facebook. If the user came to the page from another source, the utm_source parameter will be left empty.You can then use this modified URL in your marketing campaigns to track the effectiveness of your campaigns and understand where your traffic is coming from.
-
@peteboyd you can refer to this tutorial: https://www.growwithom.com/2020/06/16/track-dynamic-traffic-google-tag-manager/
Should meet your requirements perfectly - using GTM to replace a static value with the url in your UTM Source.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best redirect destination for 18k highly-linked pages
Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
Technical SEO | | davidvogel1 -
Sudden Drop in Mobile Core Web Vitals
Web Vitals Screengrab.PNG For some reason, after all URLs being previously classified as Good, our Mobile Web Vitals report suddenly shifted to the above, and it doesn't correspond with any site changes on our end. Has anyone else experience something similar or have any idea what might have caused such a shift? Curiously I'm not seeing a drop in session duration, conversion rate etc. for mobile traffic despite the seemingly sudden change.
Technical SEO | | rwat0 -
Role of Robots.txt and Search Console parameters settings
Hi, wondering if anyone can point me to resources or explain the difference between these two. If a site has url parameters disallowed in Robots.txt is it redundant to edit settings in Search Console parameters to anything other than "Let Googlebot Decide"?
Technical SEO | | LivDetrick0 -
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
How Does Dynamic Content for a Specific URL Impact SEO?
Example URL: http://www.sja.ca/English/Community-Services/Pages/Therapy Dog Services/default.aspx The above page is generated dynamically depending on what province the visitor visits from. For example, a visitor from BC would see something quite different than a visitor from Nova Scotia; the intent is that the information shown should be relevant to the user of that province. How does this effect SEO? How (or from what location) does Googlebot decide to crawl the page? I have considered a subdirectory for each province, though that comes with its challenges as well. One such challenge is duplicate content when different provinces may have the same information for some pages. Any suggestions for this?
Technical SEO | | ey_sja0 -
Does Title Tag location in a page's source code matter?
Currently our meta description is on line 8 for our page - http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx
Technical SEO | | IstoresincThe title tag, however sits below a bunch of code on line 237
Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top? I "surfed 'n surfed" and could not find any articles about this. I would really appreciate any help on this as our site got decimated organically last May and we are looking for any help with SEO. NIck
0 -
Dynamically changing a title with javascript
Hi, I asked our IT team to be able to write custom page titles in our CMS and they came up with a solution that writes the title dynamically with javascript. When I look on the page, I see the title in the browser, but when I look in the source code, I see the original page title. I am thinking that Google won't see the new javascript title, so it will not be indexed and have no impact on SEO. Am I right ?
Technical SEO | | jfmonfette0 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0