Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Capturing Source Dynamically for UTM Parameters
-
Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics?
We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website.
If we set a permanent utm_source, it would appear the same for all incoming traffic.
Thanks in advance!
-
@peteboyd said in Capturing Source Dynamically for UTM Parameters:
Thanks in advance!
UTM (Urchin Tracking Module) parameters are tags that you can add to the end of a URL in order to track the effectiveness of your marketing campaigns. These parameters are used by Google Analytics to help you understand how users are interacting with your website and where they are coming from.
There are five different UTM parameters that you can use:
utm_source: This parameter specifies the source of the traffic, such as "google" or "Facebook".
utm_medium: This parameter specifies the medium of the traffic, such as "cpc" (cost-per-click) or "social".
utm_campaign: This parameter specifies the name of the campaign, such as "spring_sale" or "promotion".
utm_term: This parameter specifies the term or keywords used in the campaign, such as "shoes" or "dress".
utm_content: This parameter specifies the content of the ad, such as the headline or the call-to-action.
To capture the source dynamically for UTM parameters, you can use JavaScript to get the value of the document. referrer property. This property returns the URL of the page that is linked to the current page. You can then use this value to set the utm_source parameter dynamically.
For example, you might use the following code to set the utm_source parameter based on the referring URL:
Copy code
var utmSource = '';if (document.referrer.indexOf('google') !== -1) {
utmSource = 'google';
} else if (document.referrer.indexOf('facebook') !== -1) {
utmSource = 'facebook';
}// Add the utm_source parameter to the URL
var url = 'http://www.example.com?utm_source=' + utmSource;
This code will set the utm_source parameter to "google" if the user came to the page from a Google search or to "Facebook" if the user came to the page from Facebook. If the user came to the page from another source, the utm_source parameter will be left empty.You can then use this modified URL in your marketing campaigns to track the effectiveness of your campaigns and understand where your traffic is coming from.
-
@peteboyd you can refer to this tutorial: https://www.growwithom.com/2020/06/16/track-dynamic-traffic-google-tag-manager/
Should meet your requirements perfectly - using GTM to replace a static value with the url in your UTM Source.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Landing pages report has no data even if I have ranking keywords and traffic
Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.
Moz Tools | | davidevans_seo0 -
How to index e-commerce marketplace product pages
Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?
Technical SEO | | fbcosta0 -
Unsolved MOZ API to Google Data Studio
Dopes MOZ have anything like this? https://www.semrush.com/features/google-data-studio-connector/
Product Support | | WebMarkets0 -
Dynamically Inserting Noindex With Javascript
Hello, I have a broken plugin creating hundreds of WP-Content directory pages being indexed by Google. I can not access the source code of these pages to add a noindex to them. The page URL's all have the plugin name within them. In order to resolve the issue, I wrote a solution with javascript to dynamically add in a noindex tag to any URL containing the plugin name. Would this noindex be respected by Google and is there a way to immediately check that it is respected? Currently, I can not delete the plugin due to issues with it's php. If you would like to view the code: https://codepen.io/trodrick/pen/Gwwaej?editors=0010 Thanks!
Technical SEO | | Tom3_150 -
Indexing Issue of Dynamic Pages
Hi All, I have a query for which i am struggling to find out the answer. I unable to retrieve URL using "site:" query on Google SERP. However, when i enter the direct URL or with "info:" query then a snippet appears. I am not able to understand why google is not showing URL with "site:" query. Whether the page is indexed or not? Or it's soon going to be deindexed. Secondly, I would like to mention that this is a dynamic URL. The index file which we are using to generate this URL is not available to Google Bot. For instance, There are two different URL's. http://www.abc.com/browse/ --- It's a parent page.
Technical SEO | | SameerBhatia
http://www.abc.com/browse/?q=123 --- This is the URL, generated at run time using browse index file. Google unable to crawl index file of browse page as it is unable to run independently until some value will get passed in the parameter and is not indexed by Google. Earlier the dynamic URL's were indexed and was showing up in Google for "site:" query but now it is not showing up. Can anyone help me what is happening here? Please advise. Thanks0 -
Does Title Tag location in a page's source code matter?
Currently our meta description is on line 8 for our page - http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx
Technical SEO | | IstoresincThe title tag, however sits below a bunch of code on line 237
Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top? I "surfed 'n surfed" and could not find any articles about this. I would really appreciate any help on this as our site got decimated organically last May and we are looking for any help with SEO. NIck
0 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0 -
CGI Parameters: should we worry about duplicate content?
Hi, My question is directed to CGI Parameters. I was able to dig up a bit of content on this but I want to make sure I understand the concept of CGI parameters and how they can affect indexing pages. Here are two pages: No CGI parameter appended to end of the URL: http://www.nytimes.com/2011/04/13/world/asia/13japan.html CGI parameter appended to the end of the URL: http://www.nytimes.com/2011/04/13/world/asia/13japan.html?pagewanted=2&ref=homepage&src=mv Questions: Can we safely say that CGI parameters = URL parameters that append to the end of a URL? Or are they different? And given that you have rel canonical implemented correctly on your pages, search engines will move ahead and index only the URL that is specified in that tag? Thanks in advance for giving your insights. Look forward to your response. Best regards, Jackson
Technical SEO | | jackson_lo0