Big Ranking fluctuations
-
Hi all, we need your help/expertise.
For a longer period of time we (https://bluebillywig.com) experience huge increases and decreases on a day/week ly basis for our keywords.
We are moving from positions in the top 3 to positions in the top 50. The site has been fully screened for technical issues, indexation problems and we have also checked the positions of competitors (where we do not see the fluctuations).
Example keywords where we see the issue:
- Gepersonaliseerde video
- Video content protection. See screenshots
If somebody has any suggestions, let us know.
Thank you so much for your time and advice. -
Generally, changes in search algorithms can lead to fluctuations, as search engines reassess and reevaluate various factors. Also if the competitors make significant improvements to their websites or engage in aggressive SEO tactics, it can affect one's ranking position, causing fluctuations. In your case, however, it's been going on for a while and on daily basis, so I have to say I'm puzzled and would like to hear what people here have to say about this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking Advice & Strategies to Boost Rankings and Moz DA/DR
I'm seeking guidance on optimizing the rankings and increasing Moz Domain Authority (DA) and Domain Rating (DR) for my websites, www.fastlanddeals.com and www.fastlandoffer.com, especially in light of the recent Google March 2024 Core Update. What strategies and tactics do you recommend for navigating these changes effectively and enhancing the overall visibility and authority of these domains?
SEO Tactics | | FredericoSeo0 -
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
words not appearing in the search engine or not ranking correctly ?
Although we do all the SEO work on our website, we do not rank in the words computer repair and laptop repair, although our backlink rate is good. The address of our website is https://trueonefix.com, one of the keywords I gave to the homepage that I was really curious about, for example, computer repair, I created a page on this page ( https://trueonefix.com/computer-repair/ ), they told me it was cannibalization and I removed it, now the site is getting less rankings than before. Can anyone help as to why this is? No matter what I do, I can't rank the words. #trueonefix #googlerank
SEO Tactics | | Trueonefix0 -
Ranking going south
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received 👍 .
SEO Tactics | | Naju2310 -
Website Rankings Dramatically Drops in Google Search
Dear Moz Team, My website : https://www.crichighlightsvidz.com Rankings dramatically drops in Google search from 01st August 2022 to, being top 10 rankings for all of my keywords to not even being in top 50 positions after checking in search rankings. This website hosted on: www.porkbun.com. May I know what's the reason to drops rankings. Thanks
Keyword Research | | sagargone
Sagar Gone0 -
Unsolved Have we been penalised?
Hey Community, We need help! Have we been penalised, or is there some technical SEO issue that is stopping our service pages from being properly read? Website: www.digitalnext.com.au In July 2021, we suffered a huge drop in coverage for both short and longtail keywords. We thought that this could have been because of the link spam, core web vitals or core update around that time period. SEMRush: https://gyazo.com/d85bd2541abd7c5ed2e33edecc62854c
Technical SEO | | StevenLord
GSC: https://gyazo.com/c1d689aff3506d5d4194848e625af6ec There is no manual action within GSC and we have historically ranked page 1 for super competitive keywords. After waiting some time thinking it was an error, we have then have taken the following actions: Launched new website. Rewrote all page content (except blog posts). Ensured each page passes core web vitals. Submitted a backlink detox. Removed a website that was spoofing our old one. Introduced strong pillar and cluster internal link structure. After 3 months of the new website, none of our core terms has come back and we are struggling for visibility. We still rank for some super long-tail keywords but this is the lowest amount of visibility we have had in over 5 years. Every time we launch a blog post it does rank for competitive keywords, yet the old keywords are still completely missing. It almost feels like any URLs that used to rank for core terms are being penalised. So, I am wondering whether this is a penalisation (and what algorithm), or, there is something wrong with the structure of our service pages for them to not rank. Look forward to hearing from you
Steven0 -
Plagiarized Site Effecting Google Rankings
Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG
SEO Tactics | | WebMarkets0