How to optimize landing pages for local search?
-
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
-
To optimize landing pages for local search, ensure the page includes the business name, address, and phone number (NAP) prominently. Incorporate location-specific keywords in titles, headings, and content. Utilize schema markup to provide search engines with clear information about the business's location. Include customer reviews and testimonials from local clients. Optimize meta tags with local keywords. Create unique, valuable content tailored to the local audience. Utilize Google My Business to enhance local visibility. Lastly, ensure the website is mobile-friendly for users on the go.
-
To optimize landing pages for local search, ensure the page includes the business name, address, and phone number (NAP) prominently. Incorporate location-specific keywords in titles, headings, and content. Utilize schema markup to provide search engines with clear information about the business's location. Include customer reviews and testimonials from local clients. Optimize meta tags with local keywords. Create unique, valuable content tailored to the local audience. Utilize Google My Business to enhance local visibility. Lastly, ensure the website is mobile-friendly for users on the go.
-
we think that the seo agency that you hire, to get that page higher on Google, the onsite SEO needs to be good, plus build a lot of quality backlinks to that page or blog post.
-
Hi, this is a really good question, we would recommend building quality do-follow and no-follow backlinks, as well as quality business citations NAP, and also, on the page, make sure the text is all written in a white hat way, so its well written, and shoppers will find the information useful. this is how we got our garden room company Bristol, on page one of Google.
-
We are improving the local SEO for our fencing company in Wales- we do this by building business citations, and creating a main page for each city, such as for Newport and Cardiff Fencing.
-
@seocontent171 said in How to optimize landing pages for local search?:
Amazing information. I really enjoyed reading this thread and discussion by the people. As someone who is involved in this for many years, I would like to refer Ochre Clothing. It's not only focused on discussing the topic inside out but also "Benefits". Hope everybody enjoys reading the blog.
Amazing knowledge. I had a great time reading this post and everyone's discussion. Having worked in this field for a long time, I highly recommend Ochre Clothing. In addition to going into the subject in-depth, it also addresses "Benefits". I hope the blog is enjoyable to all of you.
-
Optimizing landing pages for local search involves several key strategies to ensure that your pages rank well for relevant local queries. Here's a step-by-step guide to optimizing landing pages for local search:
Keyword Research:
Identify relevant keywords with local intent that potential customers might use to find businesses like yours in the area.
Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to research local keywords and their search volume.
Optimize On-Page Elements:Include the target keyword in the page title, meta description, headings (H1, H2, etc.), and URL.
Incorporate the target location(s) naturally throughout the content, including in headings, paragraphs, and image alt tags.
Ensure that your landing page provides valuable and relevant information to visitors, including your business's address, phone number, and hours of operation.
Create Unique and High-Quality Content:Develop unique and informative content that addresses the needs and interests of your local audience.
Consider creating location-specific content such as local guides, customer testimonials from the area, or blog posts about local events or news.
Optimize Google My Business (GMB) Listing:Claim and verify your Google My Business listing if you haven't already done so.
Ensure that your GMB profile is complete and accurate, including business name, address, phone number, website URL, categories, and business hours.
Encourage customers to leave reviews on your GMB listing, as positive reviews can improve your local search rankings.
Local Structured Data Markup:Use schema markup to provide search engines with additional information about your business, such as your address, phone number, business hours, and customer reviews.
Implement local business schema markup on your landing pages to enhance visibility in local search results.
Optimize for Mobile:Ensure that your landing pages are mobile-friendly and provide a seamless user experience across all devices.
Optimize page speed and load times to improve mobile performance and user satisfaction.
Build Local Citations:Ensure that your business information (name, address, phone number) is consistent and accurate across all online directories, citation sites, and social media platforms.
Seek out opportunities to get listed on local business directories, industry-specific directories, and local Chamber of Commerce websites.
Local Link Building:Earn backlinks from local websites, blogs, newspapers, and community organizations to increase your site's authority and relevance in local search.
Participate in local events, sponsorships, or partnerships to generate local backlinks and improve your local SEO presence.
By implementing these strategies, you can optimize your landing pages for local search and improve your visibility in local search engine results pages (SERPs), driving more traffic and leads to your business. -
so, we would recommend also writing quality blog posts, and internally linking to the landing page, in order to improve the local seo.
-
Amazing information. I really enjoyed reading this thread and discussion by the people. As someone who is involved in this for many years, I would like to refer Ochre Clothing. It's not only focused on discussing the topic inside out but also "Benefits". Hope everybody enjoys reading the blog.
-
Optimizing landing pages for local search involves tailoring your content to target local audiences and improve visibility in local search results. Here are some strategies to optimize your landing pages:
-
Local Keywords: Use relevant local keywords throughout your content, including in headings, meta descriptions, title tags, and body text. Include location-specific terms that your local audience might use in searches.
-
Google My Business: Ensure your business is listed and verified on Google My Business. Keep the information accurate and consistent across all platforms, including your website's landing pages.
-
Local Content: Create content that's specific to your area. Feature local events, news, or stories related to your business and community. This helps in engaging local audiences and improving relevance for local searches.
-
NAP Consistency: Ensure consistency in your business name, address, and phone number (NAP) across your website, directories, and listings. This consistency strengthens your local search presence.
-
Location-Specific Landing Pages: If your business operates in multiple locations, create separate landing pages for each area. Optimize these pages with location-specific information and keywords.
-
Customer Reviews: Encourage and manage customer reviews on platforms like Google, Yelp, or industry-specific directories. Positive reviews can boost local search visibility.
-
Mobile Optimization: Ensure your landing pages are mobile-friendly since many local searches are conducted on mobile devices.
-
Schema Markup: Implement local business schema markup on your website. This helps search engines understand your business details and can improve visibility in local search results.
-
Local Link Building: Build relationships with local businesses or organizations and seek opportunities for local backlinks. This can improve your website's authority for local searches.
-
Track and Analyze: Use tools like Google Analytics and Google Search Console to monitor local search performance. Track keyword rankings, traffic, and user behavior on your landing pages to refine your strategies.
By incorporating these strategies into your landing page optimization efforts, you can improve your visibility in local searches and better connect with your local audience.
-
-
To increase more traffic from local search, businesses should optimize their landing pages by focusing on relevance, trust signals, and easy access to contact information. Reliable digital marketing services for small businesses can help create customized landing pages that match the searcher's query and include schema markup for better SERP visibility. The pages should quickly communicate what makes the business unique, feature logos of relevant associations, showcase positive Google reviews and make phone numbers, location info and email signup forms easy to access. Well-designed calls-to-action can further guide the visitor to convert. With these best practices, landing pages can effectively influence the searcher’s perception of the business as a preferred local option for the products or services they offer. This not only leads to more conversions but also improves click-through rates from the SERPs, benefiting future rankings.
-
To optimize landing pages for local search, consider the following strategies:
-
Title Tag and Meta Description:
- Include the target city and relevant keywords in the title tag and meta description.
- For example: "Top Plumbers in Chicago - Find the Best Plumbing Services in the Windy City."
-
URL Structure:
- Use a clear and concise URL structure that includes the city and business type.
- For example:
yoursite.com/chicago-plumbers
.
-
Header Tags:
- Incorporate the city and business type in header tags (H1, H2) on the page.
-
Content Optimization:
- Create high-quality, relevant content that mentions the city and services.
- Include local testimonials, case studies, and examples.
-
Local Schema Markup:
- Implement local business schema markup to provide search engines with specific information about your business, including location details.
-
NAP Citations:
- Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, directories, and your website.
-
Google My Business (GMB) Optimization:
- Claim and optimize your Google My Business listing, ensuring accurate business information and selecting the correct category.
-
Local Backlinks:
- Acquire backlinks from local businesses, organizations, and directories to establish local relevance.
-
Geotagged Images:
- Use geotagged images on your landing page to provide location signals to search engines.
-
Mobile Optimization:
- Optimize your landing page for mobile devices, as many local searches happen on smartphones.
-
Local Keywords:
- Use location-specific keywords naturally in your content, headings, and meta tags.
-
User Reviews and Ratings:
- Encourage and respond to user reviews on platforms like Yelp and Google, as they can influence local search rankings.
-
-
Some of the best practices for optimizing landing pages for local search are:
-
Create unique and helpful content for each location page that provides relevant information about your business, products, services, and area. Avoid duplicate content and keyword stuffing.
-
Include the target keyword and location in the page URL, title tag, meta description, and H1 tag. Use variations and synonyms of the keyword throughout the content.
-
Add relevant images, videos, and other media to your landing pages and optimize them with alt text, captions, and file names that include the keyword and location.
-
Include your business name, address, phone number, and hours of operation (NAP) on each landing page and make sure they are consistent with your Google
Business Profile and other online directories. -
Embed a Google Map and your Google reviews on your landing pages to show your location and social proof.
-
Use Local Business Schema markup to provide structured data about your business to Google and other search engines.
-
Make sure your landing pages are mobile-friendly, fast-loading, and easy to navigate.
If you can’t optimize your landing pages for local search on your own, you may want to consider hiring a Local SEO agency that can help you with this task.
-
-
Some of the best practices for optimizing landing pages for local search are:
-
Create unique and helpful content for each location page that provides relevant information about your business, products, services, and area. Avoid duplicate content and keyword stuffing.
-
Include the target keyword and location in the page URL, title tag, meta description, and H1 tag. Use variations and synonyms of the keyword throughout the content.
-
Add relevant images, videos, and other media to your landing pages and optimize them with alt text, captions, and file names that include the keyword and location.
-
Include your business name, address, phone number, and hours of operation (NAP) on each landing page and make sure they are consistent with your Google Business Profile and other online directories.
-
Embed a Google Map and your Google reviews on your landing pages to show your location and social proof.
-
Use Local Business Schema markup to provide structured data about your business to Google and other search engines.
-
Make sure your landing pages are mobile-friendly, fast-loading, and easy to navigate.
If you can’t optimize your landing pages for local search on your own, you may want to consider hiring an SEO agency that can help you with this task.
-
-
Optimizing landing pages for local search is crucial for businesses targeting a specific geographic area. Here are some strategies to enhance the performance of your landing pages for local search:
Local Keyword Optimization:
Incorporate local keywords naturally into your page content, headings, meta titles, and meta descriptions.
Focus on long-tail keywords that include location-specific terms (e.g., "best pizza in [city]").
Google My Business (GMB) Optimization:Claim and optimize your Google My Business listing with accurate business information, including your name, address, phone number, business hours, and website URL.
Encourage customers to leave reviews on your GMB page.
Location-Specific Content:Create content that is relevant to your local audience, such as blog posts, articles, or guides about local events, news, or industry trends.
Mobile Optimization:Ensure that your landing pages are mobile-friendly, as many users perform local searches on mobile devices.
Optimize page load times for a better mobile user experience.
Local Business Schema Markup:Implement local business schema markup to provide search engines with structured data about your business, including your address, phone number, business hours, and more.
Local Link Building:Build local citations by getting your business listed on local directories, industry-specific websites, and community pages.
Seek backlinks from local businesses, organizations, and news sources.
Localized Content and Landing Pages:Create landing pages specific to different locations you serve.
Customize content to address the needs and interests of your local audience.
NAP Consistency:Ensure that your business's name, address, and phone number (NAP) are consistent across all online platforms, directories, and your website.
Local Social Media Presence:Be active on local social media platforms, engaging with the local community and sharing content related to your business and area.
Local SEO Audits:Regularly audit your local SEO efforts using tools like Google Analytics and Google Search Console to identify areas for improvement.
Google Maps Integration:Embed Google Maps on your landing pages to help visitors find your location easily.
Promotions and Specials:Promote local deals, discounts, or events on your landing pages to attract local customers.
By implementing these strategies, you can enhance the visibility of your landing pages in local search results and attract more relevant traffic to your business. -
To optimize landing pages for local search:
Keyword Optimization: Include local keywords in your content, meta tags, and headings.
Google My Business: Claim and optimize your Google My Business listing.
NAP Consistency: Ensure Name, Address, and Phone number consistency across the web.
Local Content: Create content relevant to the local area.
Mobile Optimization: Ensure your page is mobile-friendly.
Local Backlinks: Build local backlinks from reputable sources.
Customer Reviews: Encourage and showcase positive reviews.
Local Schema Markup: Implement schema markup for local businesses.
Local Citations: Get listed in local directories and review sites.
Page Speed: Optimize your landing page for fast loading.
By following these steps, your landing page will be more visible in local search results. -
Thanks for advices!
-
Local search is an essential part of any online marketing strategy, and optimizing your landing pages for local search is crucial for attracting local customers. Here are some key steps to optimize your landing pages for local search:
- Target Local Keywords:
Use relevant local keywords throughout your landing page content, including your title tags, meta descriptions, and header tags.
Incorporate local keywords naturally into your page's copy.
Use location-specific keywords in your image alt tags.
2. Claim and Optimize Your Google My Business Profile:Create and verify your Google My Business (GMB) listing if you haven't already.
Ensure your GMB profile is complete and up-to-date, including your business name, address, phone number, website, and business hours.
Encourage customers to leave reviews on your GMB listing.
3. Build Local Backlinks:Get backlinks from local websites and directories, such as local chambers of commerce, community websites, and industry-specific publications.
Participate in local events and sponsor local organizations to build relationships and potentially earn backlinks.
4. Optimize for Mobile Devices:Ensure your landing pages are mobile-friendly and load quickly on mobile devices.
Use a responsive design that adapts to different screen sizes.
Make sure your landing pages are easy to navigate on mobile devices.
5. Use Local Images and Videos:Include images and videos that showcase your local business and its surroundings.
Use images of local landmarks, team members, and customers to create a sense of connection with the community.
6. Include Clear Contact Information:Provide your complete business address, phone number, and email address prominently on your landing page.
Make it easy for visitors to contact you by including a contact form or chat widget.
7. Encourage Local Reviews:Ask satisfied customers to leave reviews on your landing page, Google My Business listing, and other relevant platforms.
Respond to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.
8. Monitor and Analyze Performance:Use analytics tools to track your landing page traffic and conversions from local searches.
Identify areas for improvement based on your analytics data.
Regularly update your landing pages to keep them fresh and relevant. -
Simply put, local SEO landing pages are web pages you customize and optimize to promote visibility in a targeted locality. This type of web page indicates your physical presence, the services you offer, and the regions you serve to potential customers and Google.
For More Reach Us At:
Cosmetic Surgeon In Bangalore | Best Plastic Surgeon In Bangalore | Cosmetic Surgeon In Hyderabad | Best Plastic Surgeon In Hyderabad | Rhinoplasty Surgery In Hyderabad | Liposuction Surgery In Bangalore | Mommy Makeover Surgery In Hyderabad | Hymenoplasty In Hyderabad | Labiaplasty Surgery in Bangalore | Gynecomastia surgery In Bangalore | Blepharoplasty Surgery In Bangalore
-
I am attempting to grasp the process of optimizing landing pages for local search. For instance, when someone in Chicago searches for a service like "plumber," platforms like Yelp display pages such as "Top 10 Plumbers in Chicago." I'm puzzled about how these pages are created without apparent geographic or business type indicators in the content or metadata. What optimizations are being implemented to make Google recognize that these pages are specific to a particular city and type of business?business
-
To optimize landing pages for local search: use local keywords, maintain NAP consistency, and encourage reviews.
-
Thanks for the information.
-
Optimizing your landing pages for local search is a critical strategy for businesses looking to connect with nearby customers. To achieve this, start with thorough keyword research. Identify the local search terms your potential customers are using and seamlessly incorporate them into your landing page content, headings, and meta tags. Consistency is key, so ensure that your business's name, address, and phone number (NAP) are accurate and uniform across your website, Google My Business, and online directories. Additionally, claim and optimize your Google My Business listing, providing detailed and up-to-date information. Don't forget to employ schema markup to give search engines a clear understanding of your business's key details, such as operating hours and reviews. Optimize for mobile devices, as many local searches occur on smartphones. Speed up your landing page's loading times, enhance UX, and build local backlinks for a robust online presence. Offer localized content, incorporate testimonials, and continuously monitor and refine your strategy. These efforts will help your landing pages rank higher in local searches and attract more nearby customers.
-
To optimize a directory that lists businesses in different cities, you can follow these steps:
-
Create unique landing pages for each city. This will allow you to target your content and keywords to the specific city that users are searching for. For example, you could create a landing page for "plumbers in Chicago" and a separate landing page for "plumbers in New York City."
-
Use relevant keywords throughout your landing pages. This includes your title tags, meta descriptions, header tags, and body content. Make sure to include both general keywords (e.g., "plumber") and more specific keywords (e.g., "emergency plumbing repairs in Chicago").
-
Build backlinks to your landing pages. Backlinks are links from other websites to your own. The more backlinks you have, the higher your website will rank in search engine results pages (SERPs). You can build backlinks by submitting your directory to relevant directories, guest blogging on other websites, and creating high-quality content that other websites will want to link to.
-
Optimize your Google My Business listings for each city. Google My Business is a free tool that allows businesses to list their information on Google Maps and in Google search results. Make sure to create a Google My Business profile for each of your city landing pages and include all of the relevant information, such as your business name, address, phone number, and website address.
[Read the Detail Article here :- How to Optimize a Business Directory for Multiple Cities]
Optimizing a business directory for multiple cities is essential for attracting traffic from all over the world. By creating unique landing pages for each city, using relevant keywords, building backlinks, optimizing Google My Business listings, and promoting your directory, you can make your directory more visible to search engines and potential customers alike. For high traffic and low competition, focus on long-tail keywords, create high-quality content, and promote your directory to the right audience.
𝐖𝐚𝐫𝐦 𝐑𝐞𝐠𝐚𝐫𝐝𝐬
Rahul Gupta (Digital Marketing Consultant)
Suvidit Academy - Digital Marketing Course & Training Institute -
-
To optimize landing pages for local search, follow these strategies:
-
Keyword Research:
- Research and identify relevant local keywords for your business to incorporate into your landing page content.
-
On-Page SEO:
- Naturally integrate local keywords into your page title, headings, and content.
- Use schema markup to provide structured data about your business, including your name, address, phone number (NAP), business hours, and reviews.
-
Location Information:
- Ensure consistent and prominent placement of NAP information on your landing pages. Consider using Google Maps embed.
- Create a dedicated "Contact Us" page with detailed location information and link it from your landing pages.
-
Mobile Optimization:
- Ensure that your landing pages are mobile-friendly and load quickly, as local searches are often conducted on mobile devices.
-
Google My Business (GMB):
- Claim and optimize your Google My Business listing with accurate details, business categories, photos, and hours of operation.
- Encourage customers to leave reviews on your GMB listing.
-
Local Content:
- Develop content tailored to your local audience's interests and needs, such as blog posts or articles related to your area.
-
Backlinks and Citations:
- Build high-quality backlinks from local websites, directories, and industry-specific sources.
- Ensure consistent business information across online directories and social media profiles.
-
User Reviews:
- Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook.
- Respond to reviews to demonstrate your engagement with the local community.
-
Social Signals:
- Maintain an active presence on social media platforms and engage with the local community.
- Share local events, promotions, and news to boost your online visibility.
-
Local Structured Data:
- Utilize structured data markup for local businesses, like LocalBusiness schema, to provide search engines with more business information.
-
Local Link Building:
- Seek opportunities to acquire backlinks from local businesses and organizations to enhance your local search ranking.
-
Analytics and Monitoring:
- Use tools like Google Analytics and Google Search Console to monitor landing page performance, track local traffic, click-through rates, and other essential metrics. for example we have used Jujutsu Kaisen to find how many visitors come from different counteries and how they interact with the website to better server their needs.
-
Geotargeted Ads:
- Consider running geotargeted online advertising campaigns with platforms like Google Ads to increase local visibility.
Remember that local search optimization requires ongoing effort. Regularly update your landing pages, maintain accurate business information, and adapt to changes in search algorithms and user behavior for sustained success.
-
-
@educationedge012 Thanks, I should have made it clear that I'm not asking about how to optimize a site for a local business or even a business with multiple locations. I need to optimize a directory that lists businesses in different cities, so something like Yelp where if someone in Chicago searches "plumber" they get the aggregate landing page for plumbers in Chicago and people in other cities searching for "plumber" get the landing page for their city.
-
Optimizing landing pages for local search involves:
-
Keyword Research: Use local keywords relevant to your business and area.
-
Content Optimization: Create high-quality, localized content.
-
Meta Tags: Optimize meta titles and descriptions with local keywords.
-
Google My Business: Set up and verify your GMB listing.
-
NAP Consistency: Ensure Name, Address, and Phone number are consistent.
-
Mobile Optimization: Make sure your page is mobile-friendly.
-
Local Backlinks: Build local backlinks from reputable sources.
-
Reviews and Ratings: Encourage positive reviews from local customers.
-
Schema Markup: Implement schema to provide structured data.
-
Local On-Page SEO: Include your location in headers, footers, and content.
-
-
To optimize landing pages for local search:
Keyword Optimization: Include local keywords in your content, meta tags, and headings.
Google My Business: Claim and optimize your Google My Business listing.
NAP Consistency: Ensure Name, Address, and Phone number consistency across the web.
Local Content: Create content relevant to the local area.
Mobile Optimization: Ensure your page is mobile-friendly.
Local Backlinks: Build local backlinks from reputable sources.
Customer Reviews: Encourage and showcase positive reviews.
Local Schema Markup: Implement schema markup for local businesses.
Local Citations: Get listed in local directories and review sites.
Page Speed: Optimize your landing page for fast loading.
By following these steps, your landing page will be more visible in local search results. -
@Tourizee Hi there, it's always tricky to out compete high authority domains like Yelp. But there are some basic rules you can follow to improve your chances, like listing your store locations and making sure your Google business Profile ( GBP) links to your landing page targeting that city.
Amanda Jordan has some great videos on optimizing local landing pages
https://moz.com/blog/create-local-landing-pages-whiteboard-friday
https://www.youtube.com/watch?v=ibdAegmk57QI think the most important thing here is for you to give yourself a crash course in Local SEO. This is a good place to start: https://moz.com/learn/local
I hope this helps!
-
To optimize landing pages for local search, follow these key steps:
Keyword Research: Identify relevant local keywords and phrases that potential customers might use to find your business. This could include location-specific terms like city names or neighbourhoods.
(Canada PR)
On-Page SEO: Incorporate local keywords naturally into your landing page's title, headings, content, and meta tags. Ensure your NAP (Name, Address, Phone number) is consistent and prominently displayed.
(PMP Exam Prep)
High-Quality Content: Create informative, engaging, and relevant content that addresses local needs and concerns. This can include local news, events, and customer reviews.
(Study abroad)
Mobile Optimization: Ensure your landing page is mobile-friendly, as many local searches happen on mobile devices.Google My Business: Claim and optimize your Google My Business listing with accurate information, images, and reviews. This helps improve local search rankings.
Local Backlinks: Build high-quality local backlinks from reputable local businesses, directories, and organizations. This can boost your site's local authority.
(Best Course to Study In Canada for PR)
Schema Markup: Use schema markup to provide search engines with structured data about your business, including location details, opening hours, and reviews.Customer Reviews: Encourage customers to leave reviews on platforms like Google, Yelp, and Facebook. Positive reviews can enhance your local search presence.
Local Structured Data: Implement structured data for local businesses to help search engines understand your content and improve visibility in local search results.
Local Citations: Ensure your business information is consistent and accurate across various online directories and review sites.
Page Speed Optimization: Optimize page load times for a better user experience, which can indirectly boost your local search rankings.
Local Ad Campaigns: Consider using local online advertising campaigns through Google Ads or social media to target local customers specifically.
By following these steps, you can significantly improve your landing page's visibility in local search results and attract more local customers to your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
404
We find 404 pages on our company website using Screaming Frog SEO tool. it's important to fix these 404 errors, a web designer can normally help.
Web Design | | sarahwalsh0 -
Unsolved Multiple business locations
Hi we run a Cardiff fencing company, but we also want to appear on Google for another city called Newport, do we need two business addresses, or is it just a matter of creating two separate pages on our WordPress website for the two cities? we want to be on the first page of Google.
Moz Local | | sarahwalsh0 -
No Appreciable Effect of Moz Local?
I've been using Moz Local for over a year and these are the results for $129?! ... https://moz.com/products/local/check-listing?ubrecheckid=152151793&ubrechecktoken=zc2pg9Ic2qkADDYL Please advise.
Local SEO | | ianpritchardphd0 -
Google's Search Algorithm update to 'Local Snack Pack'
Hi there - I was wondering if anyone else has noticed a big shift in the Google Local 'snack pack' in the past 48 hours? We have noticed a big change in clients results - specifically today. Has anyone else noticed any changes or perhaps data on possible changes? I am aware of this update: https://www.seroundtable.com/big-google-search-algorithm-ranking-update-29953.html but perhaps there maybe another update since. Any input would be much appreciated! Phil.
Algorithm Updates | | Globalgraphics0 -
Trying to rank homepage nationally and internal pages locally?
We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?
Local SEO | | AgLend0 -
Discussion: Is Your Local Business Losing Customers To Digital Providers For Want Of Communication?
This week, I came across an article citing a fascinating statistic from The Harris Poll which surveyed consumers and found that the #1 reason they shop digitally for groceries is when they can’t purchase an item from their routine shopping sources. In other words, if the supermarket they shop at doesn’t carry Seventh Generation Laundry Soap (or some other product), then they’ll turn to a digital provider for fulfillment. This survey focused specifically on grocery items, but what it sparked in my brain was the fact that ANY local store that doesn’t have in place an active campaign to discover unmet consumer desires is likely going to see an increasing loss of sales as shoppers turn to online competitors. I’m going to jot down a few ideas for how better communication could lessen these types of losses, and I would really love it if our community could add to the list of suggestions: Have in-store signage that states, “Don’t see a favorite product of yours? Ask us to carry it!" Have SMS/text messaging that requests this same info from mobile users. Train staff to ask a clear, direct question like, “Is there anything you wish we carried here?” and have a process for aggregating that data to make new inventory buys. Be sure the company website is also asking for this feedback and making it clear that the store will gladly order items not already in-stock. Use social outreach to gather ideas from customers about favorite products that are missing from your inventory. Those are just some ideas off the top of my head. Now, I’m a Local SEO, not a retailer, so some of you will be better equipped to answer this question than I: How would you gauge whether a product is actually popular enough to keep permanently in-stock, rather than just being a one-time thing you’d special order for a customer with unusual tastes? I do wonder about how that plays into this scenario, and how a retailer should invest in new products not knowing whether just 1 customer will buy them or they will be a major hit with lots of customers. One final thought on this: a pain point I’ve noticed in the online/offline equation is time. I’ve had a store offer to special order an item for me, but if it’s something I need right away, I’ll look for a different source locally, or, if there isn’t one, may as well just order it online myself. So this makes me think: If you have access to extra fast shipping (faster than the average consumer could get a product shipped to his home) this would be a point to emphasize. If you can get a product overnight or maybe in 2 days without the consumer having to spring for a big shipping charge, this could influence his decision Google says that 30% of consumers state they would buy from a local store, rather than online, if they knew a product was available. So, this would indicate to me that making it very clear you’ve got the products a customer wants is vital. I recently took a 50 mile trip to purchase a high quality picnic basket from a retailer, because I needed it quickly. I couldn’t wait the 3-5 business days the manufacturer said it would take if I ordered online. Point being, if a local retailer has geographic convenience and fast service on their side, they’ve got an advantage. Please, add your thoughts and tips for strategies that could protect local retailers from losing customers to digital competitors. I’m really looking forward to reading any comments!
Local SEO | | MiriamEllis4 -
Facebook ad to drive traffic to weight loss newsletter landing page - tips
Hello, I'm making a facebook ad to go to this page. Criteria: Lives in Boise Idaho, likes weight loss, diet tips, etc. 35-55 yrs old, women What tips do you have? Thanks.
Local SEO | | BobGW0 -
Landing Page vs Call Tracking
It is important for this particular client to maintain a single phone number for brand recognition.That being said; the client also utilizes radio advertising on occasion to announce new products or special promotions. I would like to track response to radio campaigns without call-tracking numbers. I am considering setting-up a separate easy-to-remember domain (the primary domain is quite lengthy) to use as a landing page for a new service the client has launched. I have created a topically relevant page for the new service on the client's primary domain and have achieved excellent organic placement. What might be the best approach to capture response to radio advertising and track PPC conversion metrics? 301 the landing page/domain to the relevant page on the primary domain OR use the separate landing page/domain as a lead capture page with a simple form and option to click-through to the primary domain? As always, I am looking-forward to your helpful suggestions 🙂
Local SEO | | SCW0