The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. URL with .html or not

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    URL with .html or not

    SEO Tactics
    url with .html
    9 7 1.9k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Sert_Sibiu
      Sert_Sibiu last edited by

      Hello,
      I have an online shop for printer consumables
      Categories url's are like that https://www.sertit.ro/consumabile-imprimante.html
      And products https://www.sertit.ro/cartuse-toner/xerox/cartus-toner-xerox-phaser-3020-workcentre-3025-1500-pagini.html
      Is better to have .html or not?

      Mprus 1 Reply Last reply Reply Quote 0
      • Smartliving1111
        Smartliving1111 last edited by

        The decision to include or exclude ".html" extensions in your URLs is generally a matter of personal preference and can depend on your website's technology stack, SEO considerations, and user experience. Both approaches have their advantages, and it's essential to consider how they align with your specific needs. Here are some factors to consider

        1 Reply Last reply Reply Quote 0
        • skchad13j
          skchad13j last edited by

          @Sert_Sibiu said in URL with .html or not:

          Hello,
          I have an online shop for printer consumables
          Categories url's are like that https://www.sertit.ro/consumabile-imprimante.html
          And products https://www.sertit.ro/cartuse-toner/xerox/cartus-toner-xerox-phaser-3020-workcentre-3025-1500-pagini.html
          Is better to have .html or not?

          Hello,

          It's generally better not to have ".html" in your URLs for a cleaner and more modern appearance. Shorter, more user-friendly URLs are easier to remember and share. However, the choice between having ".html" or not won't significantly impact your online shop's functionality or SEO if your website is properly configured. Focus on creating a clear and organized structure for your URLs and providing high-quality content for better results.
          .
          .
          .
          (Study abroad) (Masters In Computer Science In Canada ) (Canada PR)(PMP Exam Prep)

          1 Reply Last reply Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing @BlueprintMarketing last edited by

            @BlueprintMarketing

            It’s essential to clarify that unless your URLs are exceedingly lengthy, Google won’t discern any difference in how it processes the URL structure. Nonetheless, it’s vital to acknowledge that most individuals don’t retain the ‘.html’ at the end of URLs. So, if they remember the link, that particular segment may elude them. While this confers a minor advantage, it merits consideration. The significance of this aspect is contingent on your situation; if you possess very long URLs, addressing this could be worthwhile, yet it’s imperative to adhere to the guidelines delineated above should you opt for alterations.
            Furthermore, remember that it’s feasible to enforce a trailing slash / or opt for no trailing slash. It’s your choice. The paramount concern is ensuring 301 redirects and uniformity in the URLs and reflected accurately across the canonicals, XML sitemap, and the browser.

            1 Reply Last reply Reply Quote 0
            • BlueprintMarketing
              BlueprintMarketing last edited by

              Google's preference doesn't lean towards having the ".html" extension in your URLs. While removing it may tidy up the links, the SEO impact is negligible. The removal process is fairly straightforward, depending on your CMS and server setup. Employ regex for creating redirects if you proceed, but ensure to implement 301 redirects to avoid harming your site.

              For instance, https://example.com/example-subfolder.html must 301 redirect to https://example.com/example-subfolder/

              Decide on enforcing a trailing slash like “example-subfolder/” or removing it "/example-subfolder", aligning this with your rel canonicals and XML sitemap.

              General Considerations:

              • Maintain URL structure consistency to avert duplicate content issues.
              • Always execute 301 redirects for updated URL structures.
              • Align your rel=canonical tags and XML sitemap with the new URL setup.

              Server Configuration:

              Apache:

              # To force a trailing slash:
              RewriteEngine On
              RewriteCond %{REQUEST_FILENAME} !-f
              RewriteRule ^(.*[^/])$ /$1/ [L,R=301]
              
              # To remove .html extension:
              RewriteEngine On
              RewriteCond %{REQUEST_FILENAME} !-f
              RewriteRule ^([^\.]+)$ $1.html [NC,L]
              

              Nginx:

              # To force a trailing slash:
              rewrite ^([^.]*[^/])$ $1/ permanent;
              
              # To remove .html extension:
              location / {
                  try_files $uri $uri.html $uri/ =404;
              }
              
              • For Apache, input in .htaccess.
              • For Nginx, input in nginx.conf.

              WordPress (via Redirection Plugin):

              1. Install and activate the Redirection Plugin.
              2. Set up redirects:
                • To force a trailing slash:
                  • Source URL: /^(.*[^/])$
                  • Target URL: /$1/
                  • Regex: Enabled
                • To remove .html extension:
                  • Source URL: /^(.*)\.html$
                  • Target URL: /$1
                  • Regex: Enabled

              Canonical and Sitemap Updates:

              Before:

              <link rel="canonical" href="https://example.com/example-subfolder.html" />
              
              <url>
                <loc>https://example.com/example-subfolder.html</loc>
                <lastmod>2023-10-01</lastmod>
                <changefreq>monthly</changefreq>
                <priority>0.8</priority>
              </url>
              

              After (with trailing slash enforced):

              <link rel="canonical" href="https://example.com/example-subfolder/" />
              
              <url>
                <loc>https://example.com/example-subfolder/</loc>
                <lastmod>2023-10-01</lastmod>
                <changefreq>monthly</changefreq>
                <priority>0.8</priority>
              </url>
              
              BlueprintMarketing 1 Reply Last reply Reply Quote 0
              • Sert_Sibiu
                Sert_Sibiu @educationedge012 last edited by

                @educationedge012
                Thank you for your reply.
                My first consideration is how Google "see" that.
                Because the lenght of url's and copy/paste facility. Nobody will remind an URL, in my opinion.

                1 Reply Last reply Reply Quote 0
                • inovies-new
                  inovies-new last edited by

                  @Sert_Sibiu said in URL with .html or not:

                  Hello,
                  I have an online shop for printer consumables
                  Categories url's are like that https://www.sertit.ro/consumabile-imprimante.html
                  And products https://www.sertit.ro/cartuse-toner/xerox/cartus-toner-xerox-phaser-3020-workcentre-3025-1500-pagini.html
                  Is better to have .html or not?

                  The decision to include or exclude ".html" extensions in your URLs is generally a matter of personal preference and can depend on your website's technology stack, SEO considerations, and user experience. Both approaches have their advantages, and it's essential to consider how they align with your specific needs. Here are some factors to consider:

                  Advantages of Including ".html" Extensions:

                  File Type Recognition: Including ".html" in URLs makes it explicit that you're dealing with HTML web pages, which can be beneficial for search engines and browsers.

                  Historical URLs: If your website has used ".html" extensions in URLs historically, removing them could lead to broken links or issues with existing bookmarks and references.

                  Static Website: If your website is primarily composed of static HTML files, using ".html" extensions might better represent your content.

                  Advantages of Excluding ".html" Extensions:

                  Cleaner URLs: Removing ".html" can make your URLs appear cleaner and more user-friendly, which can enhance the user experience and the aesthetics of your website.

                  SEO: Search engines generally don't require ".html" to understand the content. Including it doesn't significantly impact SEO rankings, but cleaner URLs can be easier for search engines to understand and index.

                  Flexibility: Excluding ".html" allows you to switch to different technologies or content types without needing to change your URLs. It provides more flexibility for future site developments.

                  Ultimately, the decision is up to you. If your website already uses ".html" extensions and changing it would be a significant effort, it might be best to leave it as is. However, if you have the flexibility to make changes, and you prefer cleaner, extension-free URLs, you can consider removing ".html" and implementing proper URL redirects to maintain SEO and user experience. Additionally, ensure that your URL structure is well-optimized for SEO, including relevant keywords, and follows best practices for canonicalization.

                  Thanks
                  inovies

                  1 Reply Last reply Reply Quote 0
                  • educationedge012
                    educationedge012 last edited by

                    Hello,

                    Whether to include ".html" in your category and product URLs depends on your website's structure and your personal preferences. Both approaches have their advantages and potential considerations.

                    Having ".html" in your URLs:

                    Explicitness: It clearly indicates that the page is in HTML format.
                    Static URLs: Some users and search engines prefer static URLs, as they can be more descriptive and memorable.
                    Not having ".html" in your URLs:

                    Cleaner URLs: Removing ".html" can make your URLs look cleaner and more user-friendly.
                    Easier to change technology: If you ever decide to switch to a different technology or content management system that doesn't use ".html" extensions, it can be a smoother transition.
                    Ultimately, the decision should be based on your website's structure, your SEO strategy, and what you believe will provide the best user experience. Both options can work effectively if implemented correctly.
                    (PMP Exam Prep) (PMP Exam ) ( Business Intelligence Analyst Salary) (Study abroad) (Canada PR)

                    Sert_Sibiu 1 Reply Last reply Reply Quote 0
                    • Mprus
                      Mprus @Sert_Sibiu last edited by

                      @Sert_Sibiu Hi, I try not to use ".html" in category and product urls.

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                        Getting Started
                        Moz Pro
                        Moz Local
                        Moz Bar
                        API
                        What's New

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                        Content Development
                        Competitive Research
                        Keyword Research
                        Link Building
                        On-Page Optimization
                        Technical SEO
                        Reporting & Analytics
                        Intermediate & Advanced SEO
                        Image & Video Optimization
                        International SEO
                        Local SEO

                      • Community

                        Discuss industry events, jobs, and news!

                        Moz Blog
                        Moz News
                        Industry News
                        Jobs and Opportunities
                        SEO Learn Center
                        Whiteboard Friday

                      • Digital Marketing

                        Chat about tactics outside of SEO

                        Affiliate Marketing
                        Branding
                        Conversion Rate Optimization
                        Web Design
                        Paid Search Marketing
                        Social Media

                      • Research & Trends

                        Dive into research and trends in the search industry.

                        SERP Trends
                        Search Behavior
                        Algorithm Updates
                        White Hat / Black Hat SEO
                        Other SEO Tools

                      • Support

                        Connect on product support and feature requests.

                        Product Support
                        Feature Requests
                        Participate in User Research

                      • See all categories

                      • Query on Ranking Expectations and Search Intent Alignment
                        Cricket93
                        Cricket93
                        0
                        5
                        446

                      • remove from google search
                        CerenSEO
                        CerenSEO
                        0
                        12
                        653

                      • Google not listing website correctly
                        Roycd
                        Roycd
                        0
                        10
                        723

                      • Only my homepage ranks for my keywords, should I delete my other pages?
                        PunchyMcSkeletor
                        PunchyMcSkeletor
                        0
                        11
                        839

                      • Google is ranking only home page not even considering to rank other pages!
                        xShams
                        xShams
                        0
                        21
                        3.8k

                      • Ranking going south
                        Naju231
                        Naju231
                        0
                        11
                        2.4k

                      • Multiple URLs from One Domain on Page 1
                        BeKonstructive
                        BeKonstructive
                        0
                        3
                        2.2k

                      • How can I make a list of all URLs indexed by Google?
                        aplusnetsolutions
                        aplusnetsolutions
                        0
                        7
                        4.9k

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.