Linkbuilding TO Your Guest Blog Post?
-
Hypothetical situation:
You write a guest blog post for a popular blog about your niche topic. The post is a hit and sends you visitors, leads, and social media followers.
Would you consider running a linkbuilding campaign to the blog post in order to help it rank better for its target keyword(s), given that the post has proven to convert successfully, despite the fact that the post is on a domain other than your own?
-
If I was producing content that is a "big hit"... I would be posting it on my own site (and nowhere else) and building links into it there.
-
If the traffic you're getting to your own domain off it is does what you want -- whether the goal is conversion for profit, more social media followers, or just more visit -- go for it.
-
If it gets you conversions and ultimately more money, of course. Just ranking highly doesn't make you more money, conversions are what matters in the end.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce promotion: How many blog posts per week minimum for fast launch
Hello, We're trying to jumpstart our new Ecommerce site with a blog. We just launched and have 4 thorough blog posts which I'm working to refine to 10X content. Trying to make all content 10X. As you know, it's not easy. Our niche has little to no content written by competitors. We are hoping to get to about $5000/month sales with this site. How many blog posts should we launch a week (10X content) in order to take advantage of boosting our results in the rankings as fast as possible. Does it usually take 6 months? I know the more the better, but consider we only have so many resources, so I'm trying to decide if one 10X piece a week is enough, or 2 or 3. Thanks.
Link Building | | BobGW1 -
Can i create more blogs/websites for SEO?
Hello, Can i create more blogs/websites 2.0 for SEO? It is safe to get backlinks from that pages (5-10 diffrent domains)? Blogs/websites like: wordpress.com, webs.com, soup.io... Content: Only unique content related to my websites, new content every week. My website realy need fresh backlinks so i think these method are alright?
Link Building | | cerar0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Blog posts with currently no links question
Hi, If a blog has 100's of quality blog posts all with PR 1-3 but has no internal linking going on, what kind of affect would it have if someone was to go through all the pages using mixed anchor text (where it fits) back to money pages. Would generating 100's of internal links from a blog in a matter of days cause problems / flag up to SE's. I'm guessing it would be best to stagger it over a long period of time. Cheers
Link Building | | Bondara0 -
Beyond Guest Blogging, What Else Works Now?
Given the importance of editorial links & co-citation, beyond guest blogging what other high-value link-building tactics should I be looking at to boost organic search placings? Specifically, in Apr 2013 is there still mileage in directories (such as these on the SEOMoz list) or on this GetListed list; or in placing content on social sites such as Squidoo?
Link Building | | Jeepster0 -
Some questions about guest posting
After reading this on the SEOMoz blog, I've decided to try some guest posting to gain some backlinks for our real estate site. I have a few questions for those of you who do this regularly: 1. If the site you are posting on allows up to 3 links in the signature box, do you generally use them all? My gut instinct is that one anchor texted link would give me the most bang for my buck. 3. How much attention do you pay to PR or DA? If a site is PR1 but relevant to your niche would you spend the time to write the article? 4. What negatives have you found when writing guest posts? Thanks!
Link Building | | MarieHaynes0 -
Does Anyone Have Evidence of the Effectiveness of Guest Posts?
I think the tactic of guest posts is a good way to earn links to a site. But I have a few concerns: -Links are usually at the very end of the page.
Link Building | | SparkplugDigital
-Guest posts are on blog posts which usually have much less link juice than top level pages.
-A lot of sites abuse guest posting for spammy anchor text, e.g. "cheap auto loans"
-Some SEOs have said that Google will devalue guest post links in the future (due to abuse) Does anyone have examples, tests, or case studies of guest posting helping a site improve their rankings? (or an opinion on the value of guest posting)0 -
Same IP for sites & linkbuilding - negative signal for search engines?
Let's say you have 40 websites which share the same IP and you place links to them on a bunch of sites (directories, blogs), albeit on different pages on these sites. Will search engines (google) see that they use the same IP and start having the links not-pass link juice based on that same IP?
Link Building | | qlkasdjfw0