Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
-
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools?
I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality?
Thank you
Sunil.
-
Hi Gerd,
We also have some more information at http://www.seomoz.org/help/ose-overview. Some of Rand's presentation does have video working for it, and we'll take a look to see what happened with the first part. Thanks for letting us know!
-
Hey Rand,
sry but the link above is not working...means i just get the audio...no picture.
-
Hey Rand,
Thank you for these videos, they are a useful introductuion for a complete beginner like me.
I would like to apply the metrics and the 3 questions mentioned in the 2nd video to a competitor's top backlinking pages in OSE.
I am researching the no. 1 google competition site in the paint sprayer niche and found this backlink URL in the top position in OSE:
http://www.uofaemergency.org/ (PA:44 DA:45)
On closer inspection, the backlink doesn't appear on this home page as it says on OSE but on another page of that domain with a PA of just 1.
Despite the high homepage PA and DA, the blog is completely irrelevant to my niche and seems to be on random subjects. In addition, the content in which the target keyword appears is totally nonsensical.
Does this mean that a backlink from this blog would do more harm than good or would it still be ok to get a backlink from there?
The 2nd backlink is from this URL:
http://hughesglobal.com/2011/06 (PA:40 DA:41)
Again, this is a site that is unrelated to the niche and the target anchor text keyword appears in useless, nonsensical content.
Should I get backlinks from these first 2 sites as the competion have done?
OR
Should I only be focusing on blogs which are relevant to my niche or can I also use more general blogs which cover a wide range of random, irrelevant topics? Many of the backlinks for the number 1 site in google seem to be from irrelevant blogs.
Lastly, is it best to get editorially endorsed links which actually help to drive quality traffic to my own site rather than just having random links in irrelevant content as the competiton seems to?
The purpose of these questions is to help me to assess which backlinks I need to build and which ones to avoid so that I can start my link building campaign and improve my rankings.
Many thanks.
Sunil.
-
We've got a bunch of good stuff around that question:
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday
http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
In terms of minimum scores for a link to be worthwhile - I don't really think of it that way. I use metrics to help inform whether a site that looks authentic/trustworthy is worth the effort or whether they might have some suspicious issues (e.g. are they selling links, buying links, getting penalized, regarded as low quality, etc).
The webinar I linked to above also covered this issue in-depth.
-
How do I identify good links in OSE?...and how do I know if it's a poor link, what are the variables?
The links for my competitor's site start at PA 45 and go down to 17. Is there a minimum Page or Domain authority that we need to stick to?
-
Easy and high authority don't often go well together - that's why link building is hard
In the presentation, I tried to cover as clearly and directly as possible how to identify good vs. poor link targets. However, if you're having difficulty there, you might try http://www.seomoz.org/blog/category/4 which has hundreds of articles on specific link building tactics and processes.
-
Hi Rand,
I'm finding the presentation quite confusing and unclear as it's difficult to read the values you're referring to on the slide.
I have located some competitor's backlinks using OSE and many are in content links in totally nonsensical articles on high authority pages and domains. How come these irrelavant, low quality articles are allowed on these supposedly high authority sites? I do not understand the process required to get these in content links.
I would like to get easy links which have high authority. What would you class as easy to get high authority links? How do I locate these in OSE and how do I get them?
Thanks.
Sunil.
-
Sunil - your timing couldn't be better! I just did a webinar on exactly this topic: http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
Enjoy
-
There's also a video link right under the search button in OSE that says "See How It Works". That should do the trick.
-
Hey,
There is a intro webinar available on how to use SEOmoz right here: http://www.seomoz.org/webinars/seomoz-pro-tool-overview
If you need any more instruction or have specific questions, this webinar runs every Friday, so you could join then and ask all you want.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor using our product descriptions
Hi, We have a competitor (with a higher DA) using some content from our product pages word for word on a few of their product pages. It's only a couple paragraphs per product page (including the main product description), not the entirety of the content on the page. It also appears they have scraped some content from another authoritative competitor (and even left their brand name mentioned on it!) I've read mixed thoughts on whether plagiarized content will harm the original site, but am concerned since it is an authoritative site. Should I be concerned since it's only parts of our product page? Thank you all!
Competitive Research | | ATShock0 -
Why do some sites perform great but show no data on the tool bar?
Hey everyone, Been a paid member for 3 days and this is my first time posting 🙂 I have a quick question about competitive analysis with the MozBar. I do not want to point out the exact website (unless that is something cool to do on this forum), but there is a site ranking for a single keyword in the local 7 pack in slot one, which is also slot one for the SERP entirely. When I go to look at the page in more detail, the MozBar is showing no DA, PA, anything at all, and the Open Site Explorer is showing no links internal or external. I know that the page has to have at least some of these elements populated in order to be ranking for a term this competitive, so why is the bar not showing anything? The bar works GREAT on other sites below this one. Thanks for any help!
Competitive Research | | tonyflorespsa0 -
Why is this site ranking so well
I just took over an SEO campaign for a company we recently did a website for. The old company created individual landing pages for each city they service, but they didn't have any original content except replacing the city name. We are in the process of creating completely unique content per page. My main issue is that there is a company with no link profile, duplicate content on every page, no social media presence, etc - but consistently ranks for city + fence company The company we are starting to work with is: http://betterdecksandfences.com/ The company that is ranking for everything is: http://www.alcovyfence.com Any ideas?
Competitive Research | | BeardoCo0 -
Ecommerce seo - competitors are using spammy links to rank HELP
After setting up SEO Moz and whilst waiting for it to crawl my site i have checked out my competitors who are ranking for the keywords i am going after. It appears from what i can see in OSE that they are ranking with back links from spammy looking sites and lots of exact match anchor text. I have tried to match a few links with what they have currently without getting myself into anything too spammy but i really don't want to follow how they have done it exactly. The niche i am in is pretty boring but the rewards are great but i am finding creating content and distributing it correctly difficult which is why i need some help. My site is roughly 9 months old and the product descriptions are hand written trying to give as much info as possible with a hint of personality so no cookie cutter back of the box descriptions. i have matched a few of the links from competitors which weren't too spammy and as relevant as i could get to my niche, i have also created articles for some article directories - all of which isn't really getting me very far and i am running out of ideas on how to create new content & the types of new content to help me get back links naturally. If any of you friendly guys could offer me some assistance in setting up a basic seo campaign which would help me target my keywords i would be very much in your debt
Competitive Research | | GarethEJones0 -
Why does my site get sandboxed but this one doesn't?
I'm currently working on an entire website redesign and restructuring. My current website is extremely spammy. I really worked on it before I knew much about SEO. Now that I have a better foundation I have been remaking my site to get rid of duplicate content and to have a much better UX. With this said, I still depend on the current site to bring in my income while I'm working on getting my new site up. Google seems to constantly kick me out for about a month at a time and then let me back in. The few other times I thought it was because the new site I have been working on is on a different domain and was exactly the same for a while (I don't want google to find this new domain it's just for testing purposes). So I removed the new domain from google and in a couple weeks my main site was back in. Problem is yesterday google hit me again. I'm out of google for all my search terms. Before I was ranking on the first page for just about every "keyword + city" phrase I was trying to rank for. I can find plenty of reasons why google would give me problems with my current site. For example I have TONS of duplicate pages with just the keyword/city changed. Pretty spammy. I did buy about 5 links a year ago or so but they are pretty nothing sites. My question is if google's going to ban me why don't they just do it? They keep taking me out and putting me back in. No messages in webmaster tools. My domain is below: http://yourmusiclessons.com Also when I just started out I got the idea of "keyword + city" from a competitor that ranks for EVERYTHING which is also found below: http://www.musikalessons.com All of the links I bought were the same links the above site bought. I tried buying a link from classical.net which has a high page rank and links to musikalessons.com on each page of their site. As soon as google found the links, I was kicked out. I had them remove it. My question is musika has basically the same "spammyness" as me just on a much larger scale and yet they never seem to be kicked out of google and still rank high. I've thought about reporting musika, but I'm afraid Google will ban me as well because my site is just as bad. Again I'm working all day on fixing my site and doing a 180, it's just taking a long time and I can't launch quite yet. I live off the income from my current site though, so it's very disheartening when this happens. Any ideas would be greatly appreciated!
Competitive Research | | BrianJenkins0 -
Static Html Pages V/s Wordpress - For open content pages?
Hi there. I am worried a bit about static html pages or wordpress as an instance to write down open page content for our website. We are a product based website - primarily Saas based product. But with time we have seen that if we write more content people will be able to find us better,. Earlier our blog resided on blog.example.com now we are moving it to example.com/blog/ Issues - I really want to know that I need to generate lots of fresh content so I am using wordpress as the blog medium and content generation medium too. Basically the wordpress instance will be a content generated pages. I can also have static html page based content but then our content writers will always have to take the help of develoeprs to publish it to our sites. Whats the best way to go about this keeping SEO really crucial in mind? Thanks for your time and help!
Competitive Research | | shanky10 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
What % is a GO when using the Keyword difficulty tool?
Hi, A lot of keywords I have looked into say 'moderately competitive' at around 35% - 45%. But what else would you look at in the table to decide whether or not the keyword term is achievable and how do you decide this maybe its the root domain backlinks and maybe you would only touch it if it had less then 30. Basically what other elements do you look at when deciding whether to pursue? This might also include some research in Google itself (although most the data you would want is in the tool, well I think anyway! Cheers
Competitive Research | | activitysuper0