Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
-
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools?
I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality?
Thank you
Sunil.
-
Hi Gerd,
We also have some more information at http://www.seomoz.org/help/ose-overview. Some of Rand's presentation does have video working for it, and we'll take a look to see what happened with the first part. Thanks for letting us know!
-
Hey Rand,
sry but the link above is not working...means i just get the audio...no picture.
-
Hey Rand,
Thank you for these videos, they are a useful introductuion for a complete beginner like me.
I would like to apply the metrics and the 3 questions mentioned in the 2nd video to a competitor's top backlinking pages in OSE.
I am researching the no. 1 google competition site in the paint sprayer niche and found this backlink URL in the top position in OSE:
http://www.uofaemergency.org/ (PA:44 DA:45)
On closer inspection, the backlink doesn't appear on this home page as it says on OSE but on another page of that domain with a PA of just 1.
Despite the high homepage PA and DA, the blog is completely irrelevant to my niche and seems to be on random subjects. In addition, the content in which the target keyword appears is totally nonsensical.
Does this mean that a backlink from this blog would do more harm than good or would it still be ok to get a backlink from there?
The 2nd backlink is from this URL:
http://hughesglobal.com/2011/06 (PA:40 DA:41)
Again, this is a site that is unrelated to the niche and the target anchor text keyword appears in useless, nonsensical content.
Should I get backlinks from these first 2 sites as the competion have done?
OR
Should I only be focusing on blogs which are relevant to my niche or can I also use more general blogs which cover a wide range of random, irrelevant topics? Many of the backlinks for the number 1 site in google seem to be from irrelevant blogs.
Lastly, is it best to get editorially endorsed links which actually help to drive quality traffic to my own site rather than just having random links in irrelevant content as the competiton seems to?
The purpose of these questions is to help me to assess which backlinks I need to build and which ones to avoid so that I can start my link building campaign and improve my rankings.
Many thanks.
Sunil.
-
We've got a bunch of good stuff around that question:
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday
http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
In terms of minimum scores for a link to be worthwhile - I don't really think of it that way. I use metrics to help inform whether a site that looks authentic/trustworthy is worth the effort or whether they might have some suspicious issues (e.g. are they selling links, buying links, getting penalized, regarded as low quality, etc).
The webinar I linked to above also covered this issue in-depth.
-
How do I identify good links in OSE?...and how do I know if it's a poor link, what are the variables?
The links for my competitor's site start at PA 45 and go down to 17. Is there a minimum Page or Domain authority that we need to stick to?
-
Easy and high authority don't often go well together - that's why link building is hard
In the presentation, I tried to cover as clearly and directly as possible how to identify good vs. poor link targets. However, if you're having difficulty there, you might try http://www.seomoz.org/blog/category/4 which has hundreds of articles on specific link building tactics and processes.
-
Hi Rand,
I'm finding the presentation quite confusing and unclear as it's difficult to read the values you're referring to on the slide.
I have located some competitor's backlinks using OSE and many are in content links in totally nonsensical articles on high authority pages and domains. How come these irrelavant, low quality articles are allowed on these supposedly high authority sites? I do not understand the process required to get these in content links.
I would like to get easy links which have high authority. What would you class as easy to get high authority links? How do I locate these in OSE and how do I get them?
Thanks.
Sunil.
-
Sunil - your timing couldn't be better! I just did a webinar on exactly this topic: http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
Enjoy
-
There's also a video link right under the search button in OSE that says "See How It Works". That should do the trick.
-
Hey,
There is a intro webinar available on how to use SEOmoz right here: http://www.seomoz.org/webinars/seomoz-pro-tool-overview
If you need any more instruction or have specific questions, this webinar runs every Friday, so you could join then and ask all you want.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our site is slow..
We have noticed that our site is much slower than many of our competitors and expect that this is affecting our organic ranking. We are on dedicated UK Fast server with [20/08/2013 16:44:35] Tony Jackson: Operating System: CentOS 6 64-bit
Competitive Research | | seanmccauley
CPU: 1x Intel Xeon E5-2620 @ 2.0GHz
Memory: 8x 8GB DDR3 RDIMM
Hard Drive: 4x 128GB SSD RAID10
[20/08/2013 16:46:28] Tony Jackson: Nginx, percona, tomcat/solr, Magento CE, cat: 25200 products I could really do with your thoughts on this page for example http://www.pretavoir.co.uk/sunglasses/ray-ban-sunglasses.html0 -
Feed sites replacing my pages in SERP
I have a problem! Sites like:
Competitive Research | | pycckuu
http://lynk.ly/
http://www.yousaytoo.com/
http://www.stumbleupon.com/
http://friendfeed.com/ Are replacing my posts even if i am searching for an exact title of the post. For example this search query:
Christmas Party Style Sets With Black Cocktail Dresses Original post here:
http://richclubgirl.com/christmas-party/christmas-party-style-sets-with-black-cocktail-dresses/ How do i fight this issue? I want to stay on these sites somehow! Thanks in advance!0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910 -
How many Page Rank 8 sites are there?
Anyone have any estimate of how many Page Rank 8 sites are out there? Best, Steve
Competitive Research | | Aggie0 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0 -
Government Sites Cluttering Results?
Hi Guys, Have you ever come across government sites that are cluttering up SERP's that you're trying to rank for? For a new site that I'm working on one of the keyword terms is "driving test cancellations" and is in the UK. 3 of the top 4 results are government related sites which have verry little (if not nothing) to do with the keywords. Whilst these government sites are (very) loosley related to the keyword terms, and understandably have high pa/da, what would be the best way to try and rrank higher than these sites. I'm in the process of building links and social profiles - I'm really just wondering if there's something I'm missing that is an "easy fix" for jumping ahead of these sites - or getting them removed due to their lack of relevence. Gary...
Competitive Research | | perfectweb0