Recommendation of second target keyword
-
Hi there,
Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages.
Our Strategy:
2 Keyword focus on that specific page
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + DestinationBoth keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination
h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + DestinationNow we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination.
Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination?
Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.
-
I'm not an SEO Guru just a junior on his way so think twice my advice before accepting it, it's just an opinion
From my point of view I'd choose a smaller submarket of the big one you're talking about. Travelling, tourism have big market with strong competition. I'd go for long-tail keywords on subpages, optimize them for those keywords. On a long-term I still wouldn't go for the whole market if the competition is too strong with strong SEO. I'd choose smaller submarkets which can be defined around keyword groups and just one keyword. In the title use the most searched term and the content should contain more keywords, preferably long-tail ones. I think from a marketing perspective: it's much better to occupy a smaller market then become the 100th on a bigger one, because not your product or service but your position in your niche will define your business strategies, goals and success.
Destiny - this is the best idea in your question! I'm sure it's a good idea and it works!
Keyword Density - is the opposite do not overuse keywords and their plural forms, it's a bad practice. http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Hope this helped!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Stumped: Site No Longer Showing Up for Important Keywords
URL is: www.radianceofpalmbeach.comGreetings All:I have been working on our company's website for months, and I am finally at wit's end. The site was very out-of-date and had unfortunately been built upon some bad links before my arrival. My partner and I have redone the site with SEO best practices in mind: we created new content for the pages, and have been working diligently on correctly organizing the site. Despite everything we have done, our site has plummeted since September in terms of organic search. Here are some of my suspects: Panda/Penguin: a lot of the content of the old site had been copied. We did our best to make our content helpful and original, but I'm not sure we did enough. Also, many backlinks were suspect. I disavowed all that I didn't like Dec. 8. I have seen minor improvement, but not much. Name Change: Around late October, coinciding with one of the algorithm changes, the doctor insisted we change our name from New Radiance Med Spa to New Radiance Cosmetic Center. We noticed overnight tumbling, but it literally happened at the same time many were complaining about Penguin. Pages too far removed from root directory?: We tried to silo the site by category to make it specific, but I'm not sure if we went too far from the root directory. For example, our botox page is: http://www.radianceofpalmbeach.com/services/injectables/neuromodulators/botox-cosmetic/ -- Should it just be ./botox ? Everything is only one link away, so we didn't foresee a problem. No alternate forms of navigation: Our navigation is solely drop-down. Content Issues: Since the site launch, my boss has changed the organization of the site around. I don't think this should be a problem, but I honestly don't know. Technical Issues: We use a Wordpress site, and the designer has been pretty good about making the site clean and without errors, but perhaps there is something I am overlooking? ??: Despite these issues, I feel like our site should be considered better than many of our competitors who nonetheless perform much better than we do on important keyword searches. Type in "liposuction palm beach" or "botox palm beach" and we don't even come on page 1, whereas we used to dominate. Any suggestions would be greatly appreciated, as, like I said, we are stumped. I feel like I have looked up every possible problem, and with the above list, we feel frozen as to which direction to turn.Thanks in advance,Michael
On-Page Optimization | | mikedelseo0 -
URL SEO: Better directory structure vs. exact keyword phrase
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york". Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.: www.abc.com/en/properties/new-york/rental OR www.abc.com/en/rental-properties-in-new-york Which will help the page rank higher (given all other things on the page are exactly the same)? Thanks!
On-Page Optimization | | MH190 -
How to rank well on 2 keywords - 2 separate pages or 1 combined page
Hi, I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is: What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages) I would be so greatful for your advice!! Kind regards, Jeanette
On-Page Optimization | | Mylan-GDM0 -
Keyword usage in eCommerce Sites - Danger of keyword stuffing?
Hi all, I'm having a little difficulty deciding the best approach for selecting my product titles as I've encountered a few issues. I understand how important it is to try and use the keyword in your product titles, but about the category page that lists all of these products? One of category pages, for example, has 16 products on it. Each has the product title followed by the keyword. I have also used the keyword in the category title, URL, breadcrumbs and two or 3 times (because it was natural) in a paragraph that describes the category etc. Due to the little amount of text on the page, and the sheer amount of times that the keyword is being used, it looks like I am keyword stuffing (By Moz On Page Report Card). I think it came to 23 uses of the same keyword altogether. This is the pretty much teh same throughout every category page on my site, and think I was penalised by Google for this reason. I'm a relatively new site and have done everything by the book as far as I know, so everything is pointing at this to be the cause of the drop/disappearance in ranking. How do I rectify this problem? It's important for the products to have the keyword in, right? As this is one of the SEO practices that is given more weight when considering rankings. I have thought a potential way around this, which is to split the keyword between an exact match, and a variant of the keyword in the titles - only very slightly though. So my product titles would look like 'Product A Exact Match Keyword', 'Product B Variant on Keyword' etc. Could this work? Can anybody advise on the best thing I could try? I have attached an image to give you an idea of the layout of my category pages - Apologies in advance about my embarrassingly rubbish photoshop skills! I wasn't able to upload directly, so I have attached a link. Thanks for reading, John 4iIkmSx
On-Page Optimization | | John_Francis0 -
Recommended Length for a Companies "Services" Page Content
I am in the process of revamping my company's website. I do WordPress Development, Design, and SEO consulting, and i'm running into a sort of writer's block when wring my services pages. For example, my page on WordPress Security has 388 words of "body" content, and I feel from a content perspective, it serves it's purpose, but from an SEO perspective it is considered a little light. I really don't know what the SOP is here, because, I've literally seen competitors sites have a page on "WordPress Security" rank on the first page of Google with absolutely no content, an empty page. I see a lot of the Moz posts are huge, thosands of words, and I know they perform very well (and they also have ton's of links / PR...etc) and I just want to do the right thing. I know sites like http://www.seerinteractive.com/our-services/search-engine-optimization have relatively short info pages as well. Thanks in advance for your feedback. Zachary Russell President, ProTech Internet Group
On-Page Optimization | | Zachary_Russell0 -
Onpage optimization different outcomes for keyword with or without accent
I am a little bit confused with the results of the onpage analysis. I am trying onpage optimization for a spanish word which has an accent.. The results differ from Grade A, if i use the keyword with an accent, e.g. ropa premamá (the spanish word for maternity wear) to Grade C if I run the report without the accent ropa premama. I assume that most users will rather search for the keyword without accent. Would this mean that I need to change my keyword to non-accent or doesn´t it matter?
On-Page Optimization | | svenmu0 -
Keyword stuffing - is it true?
Hi, I use On-Page Report Card for this url (the web is in Bulgarian) : http://cholakovit.com My keyword is in Bulgarian - "уеб дизайн" (which means "web design". It shows me that my keywords is: " Total Keyword Usage for this Page = 5875 "I cannot find so many instances of this keyword. Only 13 uses for "уеб" and 10 for "дизайн" in the whole page code. Is there an error in the report?When I search the English version -http://cholakovit.com/enwhich is almost the same but translated in English of the page for the key phrase "web design" it shows only "Total Keyword Usage for this Page = 8"
On-Page Optimization | | vladokan0 -
How many keywords / phrases can you SEO for?
Might sound like a bit of a daft question to you pro's but here it goes... I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual? The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc). I guess that what I trying to stay is: If I push on page opitimastion to more key terms will it be detrimantal to our current efforts? and Is SEO possible for additional key phrases which are not on page optimised?
On-Page Optimization | | RikkiD220