Tracking Email campaign
-
I generated the following URL to track visits from newsletter.
http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Do i have to use this link in our email ?
My question is it looks ugly. How do i shorten this ? Using bit.ly ?
But isn't it true that URL shortening services such as bitly, as some can increase the likelihood of email being marked as spam
-
Might you also consider that with emails, unlike webpages, you can use terms like 'click here' or images to get the user to click through or carry out an action.
Buttons and images have certainly seen a better CTR than plain text links in our email campaigns.
-
Shall i upload the .htaccess file after redirect ?
-
Yes, its s standard 301 redirect. You can replace "/newsletter2109/" with whatever you want, and that's the href you include in the email.
If you have not used the .htaccess for anything yet, be sure to put RewriteEngine On at the top of the file.
-Dan
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Atul
I believe you have two options in this case.
1. Like Daniel said, only the href is going to look long and ugly, you can keep the anchor text nice and clean.
2. But if you still want to make the href its self look nicer, just set up a 301, like
Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Users will see the link as http://www.example.com/newsletter2109/ but the 301 redirect will send the appropriate info into analytics.
-Dan
-
There is a difference between the links target and it's title, you could set it like this [http://www.example.com](http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109) so that it keeps the tracking but looks pretty to the user.
As far as URL shortening services go, I don't think that it raises the chances of it being marked as spam, but I would imagine there being less 'trust' from many users when it comes to clicking a shortened URL.
Personally I'd keep the URL shortening services away from any email campaigns/newsletters and use them for Twitter and the like
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Lot of Tracking via Tag manager Increase Bounce Rate?
Hello Expert, I am doing lots of tracking for my ecommerce site but I am not sure reason for increase in bounce rate as my traffic also increase but I want to make sure that my tracking not affecting my bounce rate. I do tracking via page views, events, custom html, etc so for all the applicable tags Non-Interaction Hit - I set "True" so I am right here? Thanks!
Reporting & Analytics | | dsouzac0 -
What Parameters and Rules i set to track all types of click?
Hello Expert, If i want to track all types of clicks either link, button, drop down etc for my website then what parameters i add in "Event Tracking parameters" and what will be firing rules. I already have universal analytic and google tag manager. Track Type as even i selected in google tag manager now please tell me 1) what i add in category, Action, label? 2) what should be the rule. I will be really thankful to you if you give cut to cut answer instead of sharing post.
Reporting & Analytics | | bkmitesh0 -
Tracking Clicks on a Global Header Across Multiple Sites
Hey All, A particular client has multiple websites and we're planning on implementing a global header across 15+ sites. I've been looking for a way to track the clicks on this global header across all sites (that is that they are summed up), what's the best way to go about this if I am using Google Analytics (I know Adobe site catalyst could do this no problem with some advanced tweaking), any ideas? I could do the general click tracking route and tag every link but that will only help me if I do that for each site (that being said, if the global header for all sites pulls from a single HTML, then tagging it would technically count all the clicks from all the sites, the only caveat being that I'd have to pick which Google analytics profile I'd want to track the header with). Thoughts? Thanks!
Reporting & Analytics | | EvansHunt0 -
Magento and Analytics - Unique purchases tracking
Hi guys, My ecommerce site is on Magento and in order to integrate it with Google Analytics, I enter my GA account number on the Account Number field in the backend. What surprises me is that some purchases are not tracked at all. So for the month of may GA shows X unique purchases when Magento shows x+5. Can this occur because the customer leaves the site before the confirmation page is shown? Thanks. Regards
Reporting & Analytics | | footd0 -
Google analytics is not tracking well
Hey, There is something not working in our GA account, its shows too many visits per day, when look where this traffic comes from, the majority comes from (not set). Please find attached. Really appreciate help! Thank you! BvmAKtO
Reporting & Analytics | | Comunicare0 -
ECommerc site redirect to external site when add to cart. Need HELP to track sales!!!
Hi, I buil this site on WordPress, http://www.pilatesboisfranc.com When you go on <<plan &="" pricing="">> on the menu you can purchase a package online.</plan> When you click ''Get Started Now'' or ''Add to Cart'' the buyer is redirect to this external site: mindbodyonline.com QUESTIONS: Can I track my sales on Googles Analytics? Can I creat a goal on G.A. ? I found this video: https://getsatisfaction.com/mindbody/topics/chalk_talk_how_to_setup_google_analytics Is this the right way to do this? About goals, a simple goal I would like to create is, one purchase. Can I acheive that? Not shure about Goals. When I test and purchase, URL is always the same https://clients.mindbodyonline.com/ASP/home.asp?studioid=30371 I'm know only very basics stuff when it is time to play in Analytics, I hope you can provide help in details. Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Is it Possible to request G-WMT Resend emails pertaining to a certain website?
After being added as an administrator of a G-WMT profile, there are no messages from Google in the profile, however the first administrator has a number of messages. Is it possilble to request Google resends these emails so that I get them as well? I have looked around, and assume its not possible, but was wondering if someone had experienced this before and knew of a workaround. Greg
Reporting & Analytics | | AndreVanKets0 -
Tracking Referring Sources - Google Analytics - Ecommerce
I need some help from anyone that has deal with this issue before.. We are currently running BigCommerce for the shopping cart on chinamist.com. We have enabled e-commerce tracking through Google Analytics and the revenue tracks perfectly. The only issue is that the referring sources are not tracking directly to the revenue being displayed - for the source, all analytics shows is (none). The assumption is that the tracking issue is a result of having a domain and subdomain.. but 'domain and subdomain' was selected when setting up the sites' advanced analytics script. Does anyone have any tips? We've run into a dead end here.. One final note, we're running an Adwords campaign which is showing conversions through the Adwords side of reporting. After integrating the Adwords and Analytics accounts, the analaytics account is still not showing revenue/conversions from Adwords as a source. Appreciate the feedback.
Reporting & Analytics | | Investis_Digital0