When creating articles what are the rules of thumb for titles and url links.
-
For example lets say I'm looking to rank for “Window Glass Replacement”. What kinds of articles should I create for this? Does it matter? Should I create articles such as How to know if your windows need replacement, then have the text in my link say “Window Glass Replacement.” Should I try and vary the link name? Should I vary the titles of my articles, or just make sure the content is different?
-
Hi,
I was not aware that you were talking about articles for article marketing. However, in this case you should also try to write different content with different headings, in order to avoid duplicate content and to make for a more interesting read. Before you submit them to article directories, I would still pause to think whether it makes more sense to have them on your site and try to build links to the article.
-
So it would be ok to say have 8 articles that say Window Glass Replacement in the h1 tag or does that need to be varied as well?
-
Hi Aran
These articles are for an external article marketing campaign. I could also put them on the website itself, but wouldn't that take away from article marketing efforts because of duplicate content?
-
I try and go a little out of the box on things like this, particularly when the subject is dull (i work alot with insurance!).
How to guide are always a winner with niche bloggers. As are Top 10 articles, etc.
Are these articles to be hosted within your site to act as additional content landing pages for particular keywords, as part of link baiting campaign or an external article marketing campaign?
In any case you should vary your Titles, to prevent duplicate content issues. In terms of links I agree with Paessler, vary the anchor text. But if the article is a great one with really useful information etc, why not contact a few niche websites /bloggers and send them a link, perhaps you can pick up a few natural links!
-
Hi,
you should create unique articles, with unique headings. As you will be targeting different keywords, it would not make sense to use the same headline for different articles. Also, try to make the content of each article really unique, do not just substitute a few words.
If you want to rank for Windows Glass Replacement, I would recommend to use this keyword in the h1, you can then use something like How to know if your windows need replacement as h2. When you build links to this page, you should definitely vary the anchor text, including just anchor text with the URL or "click here" (the latter, if you are going to build a lot of links to this page, if you can only get a few, I would go for good variations of "Windows Glass Replacement", e.g. "replace windows glass", "windows replacement"...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Parameters to Ignore
Hi Mozers, **We have a glossary of terms made up of a main page that lists out ALL of the terms, and then individual pages per alphabet letter that limit the results to that specific alphabet letter. These pages look like this: ** https://www.XXXX.XXX/publications/dictionaries/XXX-terms?expand=A https://www.XXXX.XXX/publications/dictionaries/XXX-terms?expand=B https://www.XXXX.XXX/publications/dictionaries/XXX-terms?expand=C https://www.XXXX.XXX/publications/dictionaries/XXX-terms?expand=D etc. If I'd like Google to remove all of these "expand=" pages from the index, such that only the main page is indexed, what is the exact parameter that I should ask Google to ignore in Search Console? "expand=" ? Just want to make sure! Thanks for the help!!!
Technical SEO | | yaelslater1 -
Swapping key phrases in URL, Title and H1 tag
I was wondering if swapping key phrases would still work in URL, Titlte and H1 tags For example: <code>Car Sales Melbourne Sales Car Melbourne carsalesmelbourne.com.au salescarmelbourne.com.au</code> So the second key phrase would you be able to get similar effect with correct key phrase or if location is different, would this not work at all?
Technical SEO | | Jae830 -
Google Links
I am assuming that the list presented by Google Webmaster tools (TRAFFIC | Links To Your Site) is the one that will actually be used by Google for indexing ? There seem to be quite a few links that there that should not be there. ie Assumed NOFOLLOW links. Am I working under an incorrect assumption that all links in webmaster tools are actually followed ?
Technical SEO | | blinkybill0 -
Google is somehow linking my two sites that aren't linked! HELP
Good Morning... In my Google webmaster account it is showing an increase of backlinks between one site i own to the other.... This should not happen, as there are no links from one site to the other. I have thoroughly checked many pages on the new site to see if i can find a backlink, but i can't. Does anyone know why this is showing like this (google now shows 50,000 links from one site to the other).. Can someone please take a look and see if you can find any link from one to the other... original site : http://goo.gl/JgK1e new site : http://goo.gl/Jb4ng Please let me know why you guys think this is happening or if you were actually able to find a link on the new site pointing back to the old site... thanks a lot
Technical SEO | | Prime850 -
WIki Contextual Links
I want to understand what are Wiki Contextual Links and how are they helpful for SEO. I hear google likes them. Is that true?
Technical SEO | | KS__0 -
Should we block URL param in Webmaster tools after URL migration?
Hi, We have just released a new version of our website that now has a human readable nice URL's. Our old ugly URL's are still accessible and cannot be blocked/redirected. These old URL's use a URL param that has an xpath like expression language to define the location in our catalog. We have about 2 million pages indexed with this old URL param in it while we have approximately 70k nice URL's after the migration. This high number of old URL's is due to facetting that was done using this URL param. I wonder if we should now completely block this URL param from Google Webmaster tools so that these ugly URL's will be removed from the Google index. Or will this harm our position in Google? Thanks, Chris
Technical SEO | | eCommerceSEO0 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0 -
Hyphen in URL
Hi, I would like to know if the following statement holds true today or it doesn't matter whether we use hyphens or underscore If you have a URL like keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 ( highly unlikely ) . But If you have a URL like keyword1-keyword2, that page can be returned for the searches - keyword1,keyword2 and even “keyword1keyword2” Thanks
Technical SEO | | seoug_20050