Choosing the right keywords
-
With the Pro tools at SEOMoz, how do you know if your going after the right keywords on your website and do any of the tools suggest keywords you should be going after?
-
I see what you are thinking but take it as an investment, if you calculate witch keywords convert you will be able to rank for them. SEO takes time and why put a lot of work into ranking for bad keywords?
And if the keywords dont convert you could look into that and change the page so that you do convert.SEO is just wasted time if you dont convert! Site structure, navigation and user experience should come first. Adwords is great for finding you and then position spesific pages to rank.
-
I don't even use Adwords anymore. The problem with Adwords was it costs abotu 80 cents to 1.10 per click. I am selling a book and the profit margin is only a few dollars. So unless 100% of the people who clicked on my ads purchased the book, it was seriously ripping into my ROI
-
In addition, look at what keywords are actually converting in your Google Adwords Campaigns. I didn't know what my keywords were until I saw what people were converting on Adwords.
-
It's not on SEOmoz, but I use Google's Keyword tool - https://adwords.google.com/select/KeywordToolExternal - and Google Insights to see which keywords get the most monthly searches. If your field isn't super competitive, go after the highest traffic keywords first. If there's a lot of competetion you may want to start with the more specialized, less competitive keywords first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have used my keyword only 12 times but on-page grader shows it 40 times?
Hey experts, I hope you are doing great, kindly have a look at this page, my keyword for this page is "Sports Streaming Sites". The text has a length of 5344 words and I'm using my keyword in this post as follow: 1. Text Body: 12 times(including headers)
Moz Pro | | louisaclark1
2. Alt tags: 10 times (20+ Images)
3. Title: 1 Time
4. Description: 1 Time
5. Permalink: 1 Time This is a total of 25 times in 5344 words, but when I check this page with moz on-page grader, it shows that I'm using this keyword 40 times and its stuffed, can anybody please explain it to me, I'm so confused and it'll be so nice of you. Here is the on-page grader report page: https://analytics.moz.com/pro/research/page-grader?keyword=Sports%20Streaming%20Sites&url=https%3A%2F%2Firiveramerica.com%2Ffree-best-sports-streaming-sites%2F0 -
Can we scan for Competitor keywords with Moz Pro?
Hi All, Can we scan for Competitor keywords with Moz Pro? Wanted to know if we can check all keywords a site is ranking for... Thanks
Moz Pro | | jomin740 -
Branded Keywords: Should I Monitor My Products' Names?
I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords". For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"? Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name. Any thoughts are greatly appreciated. Thank you in advance!
Moz Pro | | EliteErikSEO0 -
Are labels useful in managing keywords in SEOMoz Campaigns?
I am using SEOMoz for only one domain. Should I track keywords under only one campaign, or should I utilize the different campaigns for different types of keywords under the same domain? Is it easier to keep all keywords for a domain in one campaign? Is it helpful to assign labels to keywords within the campaign? What types of labels should I create?
Moz Pro | | djlittman1 -
Ecommerce tracking for campaing keywords like traffic data in SEOMOZ accounts
Hi, i want to track revenue for individual keywords in SEOMOZ Campaign like traffic data is it possible ? please provide me any firm solution for this
Moz Pro | | pulseseo0 -
Open Site Explorer, Which is the right link number?
Hi SEOMozers, I am trying to check a record of links to one of the websites I help look after. One problem with the site is the home page automatically redirects to /home which seems to make OSE give some weird results. I can give out the domain if need be but I would rather not if I can help it 😉 To sum up what's happening when you put the domain into OSE with the /home then I get the social figures but the link number is right out saying the site has 200 links. Typing in the domain without the /home brings up no social figures and 15k links which looks more correct. Also OSE has the notification about the redirect and if I'd like to go to the /home version. The weird thing is however is if I change the filter to 'Pages on this root domain' which should show all links pointing to the website, the figures don't change...? Has anyone experienced this? Any solutions? Or is it a known bug? Cheers for any help in advance!
Moz Pro | | thisisOllie0 -
Does the page authority data also considers the on page factors like the presence of keyword in the title,meta text, and keyword frequency ??
The moz difficulty score considers four factors for the top websites. are the on page factors included in the page authority data ?
Moz Pro | | iQuanti0 -
Same keywords in 3 campaigns being counted against total kws.
I have the same kw sets across 3 campaigns but are being counted against the 300 total count. Shouldn't they only count once? Thx!
Moz Pro | | AZWebWorks0