Choosing the right keywords
-
With the Pro tools at SEOMoz, how do you know if your going after the right keywords on your website and do any of the tools suggest keywords you should be going after?
-
I see what you are thinking but take it as an investment, if you calculate witch keywords convert you will be able to rank for them. SEO takes time and why put a lot of work into ranking for bad keywords?
And if the keywords dont convert you could look into that and change the page so that you do convert.SEO is just wasted time if you dont convert! Site structure, navigation and user experience should come first. Adwords is great for finding you and then position spesific pages to rank.
-
I don't even use Adwords anymore. The problem with Adwords was it costs abotu 80 cents to 1.10 per click. I am selling a book and the profit margin is only a few dollars. So unless 100% of the people who clicked on my ads purchased the book, it was seriously ripping into my ROI
-
In addition, look at what keywords are actually converting in your Google Adwords Campaigns. I didn't know what my keywords were until I saw what people were converting on Adwords.
-
It's not on SEOmoz, but I use Google's Keyword tool - https://adwords.google.com/select/KeywordToolExternal - and Google Insights to see which keywords get the most monthly searches. If your field isn't super competitive, go after the highest traffic keywords first. If there's a lot of competetion you may want to start with the more specialized, less competitive keywords first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What did I do wrong? What did they do right?
I have only been here a little over a week so bare with me if I am out of protocol by asking this here if there is a more appropriate place for me to have done so. Anyhow, i own the domain www.lowloans.com and just a few months ago, this domain was ranked 1 on Google for the search term "low loans" and "lowloans" Now, that domain is nowhere to be found. I don't even know where to go to begin to work on this. With respect to the search lowloans, the sites that get top spot don't have a lot of info that I have been able to find that would help me better my position. I must be doing something wrong in my campaign as all of top 3 sites on google, don't rank within my campaign "rankings" report. Ugh. Where to start? Is there some section within SEOmoz that would give me the info I need to reclaim the top spot for my desired search terms? I am still making my way through this site so if I am asking something obvious to you vets, please be patient with me.
Moz Pro | | FailuretoPlan1 -
Find out what keywords a site is ranking for
I want to find out what keywords a site is ranking for. In other words, I want to find out how Google is currently seeing a site. I've used Google KW tool - not very accurate when you simply type in the URL. Is there anything in SEOMoz I can use? New to this. thanks
Moz Pro | | goodge0 -
Non-branded keywords sending search visits???
Hi, You announce a number of keywords sending search visits much larger than what you show in the interface. How do I get the list of the keywords you found?
Moz Pro | | ResourceLab0 -
Question about how to do keyword research on SEOMoz
Is there a way I can check what are the Keywords that drive traffic to a specific website using SEOMoz?
Moz Pro | | theLotter0 -
I have 9 keywords on first page and 4 of them in top 3 but less clicks
..per GA only some 60 clicks a day and keywords are middle good..dont understand why??? I should have some 10 times more at least .
Moz Pro | | villaszilic0 -
"Rank Tracker Tool" is not agreeing with "Keyword Difficulty Tool"
I usually don't sweat a lot for ranks and such but last couple of days, our rankings have been moving drastically. 'Rank Tracker' shows 1st position for many keywords and the "keyword difficulty tool" shows 2nd and 3rd positions. Is is just me or this is a common thing?
Moz Pro | | Syed10 -
Campaign Manager Keyword Rankings all messed up???
My campaign in SEO Moz Campaign Manager has just ran it's weekly crawl, and all my keyword rankings are messed up. 18 keywords have apparently dropped by massive amounts, but when I do a physical search, they haven't moved. Also Keyword Tracker agrees with the physical search, so why is the Campaign Manager showing the wrong rankings all of a sudden??
Moz Pro | | gdavies090319770 -
Keyword Update More Frequent?
I think it's extremely important to be aware of any change in ranking ASAP is there any way to have SEOMOZ Pro update more often than once a week?
Moz Pro | | montage0