What Facebook Content to Post
-
Hi,
Our website is
nlpca(dot)com
facebook page:
http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142
They recently added facebook. I told them for posting on the wall to do the following:
-
Identify your target audience, possible people to like us
-
Identify what they really really are searching for on Facebook and the web, and give it to them.
How could we improve on this strategy.
At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy
Your thoughts?
-
-
Wow, good advice. Thank you EGOL. I like Justin and Alan's posts too. Thanks a lot.
-
Never assume that you understand you audience.
You don't.
Learn from your audience.
Observe what they engage. Make note of it.
Observe what they ignore. Make note of it.
Give them more of what they want and less of what they don't... but don't bore them with repetition.
Never assume that you understand what they want... because they will want different things over time and as your audience changes.
Finally... It is possible that only a small group of your audience is your real target population. They are the important ones. Don't let single voices steer you - unless they are voices that you must heed or voices that give great advice.
-
Remeber you have to convert to sales, it is no use getting too far way from your end goal just to get exposure if you cannot convert it back to sales.
I am not a big believe in social media, i assume in certain industries it would be good, but in many industries iit just not what facebook users are looking for.
-
The suggestions you made are a good start, however why not something that involves humor in that field like a short comic strip. PICTURES have to have pictures of the people who work their, when they are working, when they are out and about. Pictures are critical for social media it tells the followers that the company is real and the people exist. Good luck on your quest good sir!
Justin Smith
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook & Instagram outage.
So mozzers, you think we will get the truth on why facebook and Instagram went down once they get it back up? so far their outrage has been almost an hour.... your pal, chenzo
Social Media | | Chenzo0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
How to embed on a web page a box "tell your friends on facebook what you just purchased"?
I saw this on amazon's ordering page. Is it possible to put this on any given web page? I would love to see this on my ordering page.
Social Media | | Juergen-1194810 -
Facebook guidlines for NPO
I've been trying to help a local chapter of a non-profit organisation set up a Facebook page (for free!) but the idea has been refused at the national level. I think from a lack of understanding of what good Facebook can do for their communication because even the page created for the whole NPO is very low on fans and hardly ever updated. I've got plenty of examples of NGOs doing well on Facebook. But what I'd love to find an example of an NGOs doing good work on Facebook through local chapters and (in my dreams) get my hands on guideline document that explains to local chapters how they should go about creating the page in accordance with the NGOs. Anyone out there have good examples ? Thanks Neil
Social Media | | NeilInFrance0 -
Would you guest post on this website?
Hi, What do you think of this website for guest posting - www.forevergeek.com Now to me I would quite happily give up a guest post to this website, and the reason behind this would be... DA:63 PA:67 MR:5.6 MT:5.8 And lots of social sharing per post and to me this would be a perfect site to get some exposure on, looks ok as well. BUT the only thing which would put some doubt in my mind is the PR2, I would assume a site with DA:63 would have a PR4/5. What are your thoughts on this?
Social Media | | activitysuper0 -
Is there any SEO benefit of adding the Facebook "Like" widget to your site?
A lot of sites put their Facebook "Like" widget on their homepage and it shows the number of people who like them. Is there an SEO or marketing benefit to having this. I could see how this can provide social proof to visitors. Are there any other benefits?
Social Media | | ProjectLabs0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0 -
Dud facebook likes / fake profiles.
I've seen a few companies pop up offering 'facebook likes' for sale. I'm assuming these are all dud accounts that are subject to get deleted in a second if facebook catches on. Anyone else have something to add?
Social Media | | qlkasdjfw0