@laurentjb There are a variety of methods and tools you can use to determine why your article receives significantly more traffic than others:
- Identify Traffic Sources:
Google Analytics: This tool is crucial for understanding where your visitors are coming from. Check the "Acquisition" section to identify whether the traffic is originating from social media, search engines, or other websites.
Google Search Console: Use this tool to see which search terms are leading users to your article. The "Performance" report will show you which keywords are generating the most clicks and impressions.
- Review Social Media Metrics:
Social Media Analytics: Platforms like Facebook, Twitter, and LinkedIn have their own analytics that can help you determine if a lot of traffic is coming from these channels.
Backlink Analysis Tools: Utilize tools such as Ahrefs, SEMrush, or Moz to find out if other sites are linking to your article, which might explain the increased traffic.
- Evaluate Engagement Metrics:
Content Performance Metrics: Look at data like time spent on the page, bounce rate, and social shares. High engagement often means your content is appealing to readers.
Reflect on whether your article addresses a trending topic or recent news. Content related to current events or popular subjects often garners more attention.
These insights can help you better understand why your article was successful, and you can apply them to other articles.