Hi Ilan Bloemhof,

By using Moz Local you can push out updates to all online directories with the new phone number. The important thing to remember about using Moz Local is that the information needs to match what it shown on your Google My Business profile, so the first step would be going into Google+ and making sure anything that has changed is updated. Once this is done, it will take about a week or so for Moz to register the changes, but once it does you can start pushing this information out to the online directories.

Hope this helps!

Hi There!

This is certainly strange that Google Search Console is not showing your backlinks.

A few things to keep in mind:

• Google's crawlers don't go out searching for your backlinks. If it happens to find one then it will include it in your overview on GSC
• Backlinks from more popular pages with more authority will be found more easily by Google's crawlers

If you are still having issues with this then I would suggest going to Google directly! Use this link to get help directly from Google: https://support.google.com/webmasters/troubleshooter/2483183

Hope this helps!

• Your SEO friends at Blue Corona

Hi Silvia,

I don't personally have experience with Tradenames.com but from what I've read in a few forums (upon searching "tradenames.com reviews" into Google) I see that people have mixed reviews about them.

According to ScamAdvisor.com the website is 86% safe so if this something you think your client would like to invest in, it should be ok. But I would read through a few forums (i.e. the ones that Thomas provided below) and learn about the different experiences people have had working with them in the past. That is going to be the best way for you to determine if they have a good or bad reputation online.

Hope this helped!

Hi There!

I would run your review schema through the structured data testing tool another time to double check that nothing has changed between when you implemented the schema and now: https://search.google.com/structured-data/testing-tool/u/0/

Keep in mind that Google gets to choose whether or not they want to show the review schema on the SERPs. So, your best bet is having the schema on your website and knowing that it passes the schema grades—but know that there is a chance it will not appear on the search results. Google chooses who it shows up for and when it shows up, which can be annoying but as long as you have it implemented correctly you're doing everything you can.

Hi there!

Unfortunately there's no definitive answer to this question. Choosing a keyword that should be "easy" to rank for doesn't always mean that you will rank for it. There are a few problem with that thought process. 1) There are probably other people doing the same research trying to rank for the same "easy" keyword as you. While that is still a less competitive term, you are still competing with the other websites that are optimized for this keyword. 2) You can't just add a keyword to a website and expect to rank for it.

Are you trying to rank your homepage? Or a new blog/article? It would likely be easier to get a homepage to rank for an "easy" keyword than a new blog post because your homepage is likely to have a higher page authority. What is your website's domain authority? Is it comparable to the other websites that are already ranking for this term?

There are a variety of factors that go into rankings, and even if you are focusing on one specific term, you should also spend time improving the rest of your website as well to ensure you have the best possible chance of ranking in the SERPs.

Hope this helps!

Adding your contact number is allowed, but I wouldn't necessarily recommend it -- especially if you use tracked phone numbers on your website to track the leads coming in organically, direct, paid, etc.

i recommend mkaing your meta descriptions catchy and include a call to action that will entice them to click through to your site, which is where they will find your contact information.

Hi there!

Sorry to to hear that you are having trouble deleting a WordPress user. I'm sure that is very frustrating.

I found this link that might provide the answer you are looking for: http://www.wpexplorer.com/delete-wordpress-admin/

Hope this helps!

Hi there!

Search engines have gotten smarter in the past few years and should be able to determine that the keyword (with AND without an apostrophe) means the same thing. I wouldn't worry about the keywords you're tracking and the keywords you're using within your content if the only difference is the apostrophe usage.

I see the other great responses to your question but wanted to provide some more info as well!

Whether you’re familiar with anchor text or not, if you’ve spent any time on the Internet, you’ve seen it a million times. Anchor text is the keyword or keyword phrase that serves as the link to another web page or web site. Anchor text is typically highlighted like this: anchor text (if you click this example, another window will open up that contains our other blog http://bluecorona.wordpress.com).

Anchor text is important because it gives web site visitors (and search engines) a hint about the web page or web site they are about to visit (if they click the link). This is why you DON’T want to use common calls to action like, “click here” or “our website.” Instead, you want to use keyword rich anchor text. If you’re having a contest to give away a free website makeover for the HVAC industry, make free HVAC website the anchor text! If thousands of web sites link to your site using the anchor text ‘leading residential furnace installers‘ there’s a good chance that you’re in the residential HVAC business and you install furnaces!

To add on to Andy's advice, imagine yourself using a website--are you more likely to engage in something that has a wall of text or do you prefer to see something that you can interact with as necessary? I'd recommend using your most important keywords in the h2s and using the expandable content areas for UX. That way, you're getting the best of both worlds.