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Definitely don’t panic and you’re not in trouble. What I would do for his run a search and replace on the URL‘s if you’re running a non CMS site find a search & replace CLI or script that works with the code you’re site was made with if you’re hosting company is managing the site ask them for help
run the search & replace to fix the URL‘s
one way is to just add CloudFlare.com for free and use the felxable cert
if your on a CMS like wordpress you can use a plugin like better search & replace
I have always said deep crawl is my favorite tool. It is going to be remade in about two months so look forward to that. But it is important to have those photographs show up when you share things on social media you need to grab people's Attention so deep crawl should be telling you that there's a problem. You should set a featured image Yoast with a set of media tags that are open g Graph are your answer. Yoast SEO Drupal
Easily optimize your Drupal site with one plugin or two combination of two plug-ins media tag and Yoast create open graph or OG:
Content Analysis functionality to streamline your site
Optimize your post title and meta description & preview your snippet
https://www.acquia.com/blog/4-steps-optimize-your-drupal-site-increase-traffic
https:/pantheon.io is my preferred host above Acquia just thought I would throw that in there in case you thought I was promoting the other.
Hope this helps,
Tom
Here is a general outlook from HubSpot this is a site I'm working on.
The blue equals direct traffic the green equals organic search the orange equals referral and yellow social media.
When I go back in my analytics I get about the same portion of organic verse direct.
Is this something that looks odd to you or do you think this is in line with what you see as well?
I'm sorry I cannot show the numbers for you I hope you guys understand.
Sincerely,
Thomas
when you say their index page. Are you referring to their homepage?
If it is only one page you may not have an issue. However, I would use my alt text wisely. In addition, I would make any words that are written at all real words. Not a photograph just place the type on top of the photo if you can.
Look up some of the ways people have ranked flash pages I know it has been done successfully I don't know how successfully but I know it has been done
I would hope the rest of the website has some content? if not I would imagine you would have a hard time ranking in Google.
view-source:http://www.vogue.com/
Did you allready 301 the site to https?
if so I would updat the URLs & then follow the instructions
if https is in google index I would fix it with a search & replace or CloudFlare (the 1 thing on the list is this url https://raventools.com/blog/free-ssl-http2/ use it if it’s something you want to have do the work
you are absolutely right. Thank you for having me do that in fact as you can see direct traffic and organic traffic has fallen off a cliff this shows the beginning of June until today.
So the traffic went from approximately 20,000 visitors a day down to approximately 2000 visitors a day.
Almost all of it was direct traffic before does this match with what you had seen?
As far as the amount of direct verse organic?
thank you sincerely,
Thomas
Hi John,
in my opinion you will be all right if you follow the correct steps. Definitely use rich snippets
https://developers.google.com/webmasters/richsnippets/
they can say a lot without showing up on your page showing up.
Another tool I would highly suggest if you want to make your words as relevant as possible is
it is able to be used with Microsoft Word and via the browser alone so you do not have to be a WordPress user to take advantage of it.
If you give it a good enough description along with a high-quality site map and don't forget to name your internal links with keywords as you really don't have much to play with you have to use what you got.
If I can be of more help please let me know. I think if the website is good enough you will rank very well. I have seen flash websites for good companies rank very high and that is we know has nothing behind it in terms of what the Google bot read.
sincerely,
Thomas
Thomas is right you IF YOU STILL HAVE THE DOMAIN you can use Cloudflare to do 100% Free URL Forwarding With HTTP & https 301 wildcard redirects with no server.
"Because we couldn't redirect the old https:// to the new https:// So basically we duplicated our new HTML website and put canonical ref on all duplicate pages to the final domain to help get search to navigate to the newer domain."
So the canonical ref on all duplicate pages to the new domain will help get Google to navigate to the newer domain but not like a 301 redirect will. So on Shopify, you are pointing the old URLs to the new domains URL's I hope if not please 301 use Cloudflare for 301 domain forwarding
if you do change the URL's after the forward slash "/" or don't want Cloudflare to run your old domain so you can take down the old domain and do a 301 domain forwarding you should read the guides below.
this setup, you don't want to duplicate your web site HTTP to HTTPS if needed.
If I where you I would just do what is in this guide the only cost is the cost of your old domain & it will auto line up urls (if you did not change them aside from the domain name.
Hope this helps,
Tom
Yes look at disadvantages in the first URL and then the reasons why Google modified DART
I agree with you I think Google is messing with the data quite a bit and looking at Google analytics everything you say makes sense.
I still see the big drop however the drop is not as intense for instance it shows approximately twice as many visitors as hubspot is showing.
The GA and kiss metrics version of what I can see is dramatic in the middle of July as well.
For instance kiss metrics shows a fall on July 4 where hubspot shows what is seen above.
I think Google could be blocking quite a bit of data coming out.
sincerely,
Thomas
Great question. I actually have deviated from the format many many times. When we were experimenting with Rich benefits and found that we got the same results regardless. I know Google guidelines and I believe them to be very good. I do not believe the division will make a difference overall.
Sincerely,
Thomas
I don't disagree with you about Dom or Google successfully crawling Java/Ajax the issue is the I-frame's I do not believe that the current time they are an ideal situation. It may be possible I think the future has Java written all over it but if I were going to bed on it I would not use I-frames.
Great article I wish it covered the I-frame itself
http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157
Google can crawl pretty much but it wants but does it advise you to here is the answer
https://support.google.com/webmasters/answer/34445?hl=en
https://productforums.google.com/forum/#!topic/webmasters/uQ8m1RPqgxw
that makes a lot of sense browsers switching to SSL by default I bet by now it's more than just Safari on iPhone's doing it.
Thank you EGOL
sincerely,
Thomas
Hi, yes that is exactly what you're supposed to do. Google naturally in that your site as long as you do not have no follow no index tags. You can also use the references below to make sure your site gets crawl and most likely speed up the time it takes for Google to recognize that you want indexed the entire site indexed.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1352276
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=183669
I wish I had the ability to be in for a computer and give you a more complete answer but using I-frames and hoping Google will index them is a recipe for disaster.
You want to show your client something that is not necessarily accurate? Why are you using the term .org just for organic traffic?
Organic traffic is in my opinion much harder to get and more valuable than brand.
Brand is a given if somebody types in the company's name 99 times out of 100 it is going to open in Google unless there is a big problem.
Use segment.io in the future or simply go and Google analytics and find one of the many thousands of scripts that they have that will allow you to present your data as you wish.
I personally would level with your client tell them exactly what is happening I do not know what type of relationship you have with them but it is better to be honest with them even when things are not so good then to be dishonest and then one day find out that there going to get review for not being forthright with them.
Please do not think I am accusing you of anything because I do not even know if that is exactly what you are saying but if you are saying you just want to hide something from the client I would explain to them that organic is more powerful than brand.
Sincerely,
Thomas
Hi Rachel,
Thank you for clarifying that for me. If you are creating multiple categories and they only have one keyword to separate them would be considered duplicate content by Google my answer would yes it would. That's why you have to make your descriptions much different than the existing descriptions for any other categories.
I know it is hard using a different description when one might be the perfect fit. However Google does care about this thing and it would lead to duplicate content issues.
I hope this has been of help sincerely,
Thomas
In my opinion, the only thing of real value is the redirect option. You can redirect directly to your Nginx or HTaccess file this is not a game changer but the ability to write directly to the file and not PHP is very nice.
You get support if you do not understand Yoast SEO plug-in it might make sense for you to purchase it solely for the support aspects. You get almost no support with the free plug-in at least with the paid you get answers.
I use it on client sites who wish to be able to write redirects within WordPress, and if you delete a page, it will allow you to redirect it to the appropriate page or 410 that page.
You can also optimize for more than one root keyword, in my opinion, this is not very important and not going to make a difference in the SERPS.
It is a very inexpensive and very high-quality plug-in I don't think that you have much to lose by trying it. I would recommend paying double for the five-license version unless you are only using one site.
I hope that helps,
Tom
Hi,
your example of a canonical tag is an example of what you do not want to do.
_ This is the example I'm referencing_
www.pageA.com/?CID=1324 with a canonical tag pointing to: www.pageA.com/?CID=1324)
There are two issues I want to point out.
you do not want to create a canonical tag for a CID URL meaning the URL www.pageA.com can have a canonical ( this example is if you want to keep a capital letter in your URL)
www.pageA.com/?CID=1324 would have a canonical of nevermind ?CID=1234 that is why the canonical matters to keep Google from mistaking www.pageA.com/?CID=1324 with if you intended to have a capital letter www.pageA.com
Using a capital letter unless you have very good reason do not put cap's in your URLs Linux based servers servers e.g. Google bot consider a URL with a capital letter different from the same URL all lowercase.
So www.pageA.com UNLESS you intended to keep a capital letter in the URL would look like this
If you had you intended to keep the capital letter
To simplify this is much as I can. The ideal canonical tag for www.pagea.com/?CID=132 would be
as long as the ?CID=1234 is not in the canonical URL check out
http://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
Sincerely,
Thomas
If you need anyone to confirm what Chris has said here I agree 100% with what you stated. Google has become extremely tough on web design companies that put their URL with the exact same anchor text in the footer. It then ends up showing up on every single page that is made on the website and does not look good at all to Google as relevancy of the website pointing to matters quite a bit to them still rather not you have made it which I believe in someway makes you very relevant to that site however Google does not agree.
Thumbs up Chris good point to bring up and very important.
Definitely get rid of the extra URL made by example.com that is only going to hurt you.
You can use the methods Chris has stated as an example to also help with that.
Sincerely,
Thomas
If you cannot turn off “Meta Noindex“ you cannot fix it with robots.txt I suggest you contact the developer of the Instapage landing pages app. If it’s locked to no index as you said that is the only of for countering a pre coded by the company Meta Noindex issue?
I will look into this for you I bet that you can change it but not via robots.txt. I
will update it in the morning for you.
All the best,
Tom
Hi Malika,
Think about screaming frog and what it has to detect in order to do that correctly it needs the correct user agent syntax for it will not be able to make a crawl that would satisfy people.
Using a proper syntax for a user agent is essential and I have tried to be non-technical in this explanation I hope it works.
the reason screaming frog needs the user agent because the user-agent was added to HTTP to help web application developers deliver a better user experience. By respecting the syntax and semantics of the header, we make it easier and faster for header parsers to extract useful information from the headers that we can then act on.
Browser vendors are motivated to make web sites work no matter what specification violations are made. When the developers building web applications don’t care about following the rules, the browser vendors work to accommodate that. It is only by us application developers developing a healthy respect
When the developers building web applications don’t care about following the rules, the browser vendors work to accommodate that. It is only by us application developers developing a healthy respect
It is only by us application developers developing a healthy respect for the standards of the web, that the browser vendors will be able to start tightening up their codebase knowing that they don’t need to account for non-conformances.
For client libraries that do not enforce the syntax rules, you run the risk of using invalid characters that many server side frameworks will not detect. It is possible that only certain users, in particular, environments would identify the syntax violation. This can lead to difficult to track down bugs.
I hope this is a good explanation I've tried to keep it very to the point.
Respectfully,
Thomas
Me three I agree Google analytics is superior
If you are not getting duplicate content and you are getting decent rankings now I would not worry about categories as much. However if you are being affected by poor rankings or duplicate content I would then eliminate the categories what type of CMS if any are you using?
Here's some information on site structure. I like to use flat however some people believe in silo
http://dev.opera.com/articles/view/intelligent-site-structure-for-better-se/
This was written by Yoast as well
I hope this is a help sincerely,
Thomas
You don’t need to worry about instapage & robot.txt your site has the robots.txt & instapage is not set to no index.
so yes use google search console to fetch / index the pages it’s very easy if you read the help information I posted below
https://help.instapage.com/hc/en-us#
hope that helps,
Tom
See https://moz.com/community/q/in-google-search-console-https-or-non-https
The HTTP:// will be added on to any non-HTTPS URL Automatically.
I always type it in HTTP:// because of habit, however, it does not make a difference because Google ads it the only time this makes a difference is when adding HTTPS://
So it makes no difference whatsoever as long as you have
the four versions of your encrypted site you can choose between
Google is indexing more than one of the four below.
http://
https://
just be certain that all four are there do not worry about the non-encrypted http://
https://moz.com/ugc/accidental-seo-tests-when-on-page-optimization-ceases-to-matter
https://www.deepcrawl.com/knowledge/news/https-when-to-act/
https://www.deepcrawl.com/knowledge/best-practice/https-dilemma-security-seo/
I hope that answers your question.
All the best,
Thomas
Your site is configured to hreflang?
Here are some excellent references that will basically be exactly what I would've said.
http://www.lunametrics.com/blog/2015/06/16/cross-domain-tracking-with-google-tag-manager/
https://www.optimizesmart.com/cross-domain-tracking-in-google-tag-manager/
Excellent that you're using WordPress. That's a good start
You can get rid of the categories section by using
This fantastic plug-in then clicking the do not show categories
http://yoast.com/wordpress/seo/
Another tool that his help me a lot to get other pages to write very well is
Scribe content by copy blogger here's some info
http://www.copyblogger.com/scribe-4/
If you're able to use HTML5 please do it. The schema will improve your rankings dramatically and the size of your page will shrink dramatically. I would also highly recommend using manage WordPress hosting WP engine, ZippyKid, web synthesis and Pagely.
a managed word press host is all going to help you immensely with word press problems that most hosts will simply tell you I'm sorry your servers up these guys will actually solve the problem for you it is well worth the small extra fee.
The backups, security and site speed would be almost impossible to replicate on other systems for the small price that you pay with these systems.
Here's an honest review from a friend of mine who is using a VPS and had a very fast server in place however now uses manage WordPress hosting
http://www.gregreindel.com/wordpress-hosting-zippykid-giving-it-a-try/
Once you’ve done all the basic stuff, you’ll find that the rest of the problems amount to one simple thing: duplicate content. Loads of it in fact. Out of the box, WordPress comes with a few different types of taxonomy:
Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did. Last but not least, each author has his own archive too, under /author/<author-name>/</author-name>, resulting in completely duplicate content on single author blogs.
In essence that means that, worst case scenario, a post is available on 5 pages _outside_of the single page where it should be available. We’re going to get rid of all those duplicate content pools, by still allowing them to be spidered, but not indexed, and fixing the pagination issues that come with these things.
Using the WordPress SEO plugin, make sure to prevent indexing (or even existence) of archive pages that do not apply for your site. You do this under SEO → Titles & Metas, where you’ll find the following options on the “Other” tab:
The settings above are the settings for my site. As you can see, I’ve completely disabled the date based archives, as I don’t use those. Any date based link will redirect to my homepage because of this setting. I’ve left the author archives untouched, but I have checked a checkbox on the General tab, which makes the subpages of those archives be noindex, follow by default. So you’ll never land on page 2 of an archive on my site from the search engines:
On smaller sites it might make sense to noindex either the category or the tag structure, but in my experience noindexing those on yoast.com does little to no change at all.
There is one type of archive that is noindex,follow by default as well in the WordPress SEO plugin: the search result pages. This is a best practice from Google for which a setting is left out as you should just have that anyway.
A lot has changed in how Google handles paginated archives recently when they introduced their support for rel="next" and rel="prev" links. I’ve written an article about that: rel="next" and rel="prev" for paginated archives, which is a bit too technical to fully list here, but suffice to say my WordPress SEO plugin takes care of _all_the needed changes automatically.
If your blog is a one author blog, or you don’t think you need author archives, use WordPress SEO to disable the author archives. Also, if you don’t think you need a date based archive: disable it as I have. Even if you’re not using these archives in your template, someone might link to them and thus break your WordPress SEO…
Thirdly, you’ll want to make sure that if a bot goes to a category page, it can reach all underlying pages without any trouble. Otherwise, if you have a lot of posts in a category, a bot might have to go back 10 pages before being able to find the link to one of your awesome earlier posts…
There’s an easy fix, in fact, there are several plugins that deal with this. My favorite one by far is WP-PageNavi, maintained by Scribu, one of the best WordPress developer around. If you have the Genesis Theme like we do here on Yoast.com, you can just enable numeric navigation under Theme Settings → Content Archives.
Another easy step to increase your WordPress SEO is to stop linking to your login and registration pages from each and every page on your blog. The same goes for your RSS feeds, your subscribe by e-mail link, etc. WordPress SEO automatically nofollows all your login and registration links, but you really shouldn’t have a login link in your template in most cases.
In february 2009, the major search engines introduced the rel="canonical" element. This is another utility to help fight duplicate content. WordPress has built-in support for canonical link elements on single posts and pages, but it has some slight bugs in that. It doesn’t output canonical links on any other page. With my WordPress SEO plugin activated, you automatically get canonical link elements for every page type in WordPress.
Blogs are spidered so easily due to their structure of categories, tags etc.: all articles are well linked, and usually the markup is nice and clean. However, all this comes at a price: your ranking strength is diluted. They’re diluted by one simple thing: comments.
You’ve probably noticed by now, or you’re seeing now, that this WordPress SEO post is actually… not a post. It’s a page. Why? Well for several reasons. First of all, this article needed to be a “daughter”-page of my WordPress page, to be in the correct place on this blog. Secondly, to rank for the term [WordPress SEO], this article has to have the right keyword density. And that’s where things go wrong. Comments destroy your carefully constructed keyword density.
That’s why I decided to make my most important articles into pages. That way, you can easily update them and do a new post about what you’ve changed.
If a post on your blog becomes incredibly popular and starts to rank for a nice keyword, like mine did for WordPress SEO, you could do the following:
post-name-originalSome among you will say: I could have 301 redirected the old post to the new one with the same effect. True. Except: you’d lose the comments on the old post, which is in my opinion a sign of disrespect to people who took the time to comment, and 301 redirects take quite a bit of time sometimes. Of course you should treat this technique with care, and not abuse it to rank other products, but I think it can be done in everyone’s benefit. For instance this article: if you came here through a social media site like Sphinn, expecting an article about WordPress SEO, that’s exactly what you got!
One way of getting search engines to get to your older content a bit easier, thus increasing your WordPress SEO capabilites a LOT, is by using a related posts plugin. These plugins search through your posts database to find posts with the same subject, and add links to these posts.
There are quite a few related posts plugins but I tend to stick with the Yet Another Related Posts Plugin or custom code in my own theme. A very good alternative isMicrokid’s related post plugin, which lets you manually pick related posts. This might cost a bit more time before you hit publish but might very well be worth your while.
There are also a lot of plugins that will automatically link certain keywords to certain posts. I do not like this at all as I find it to look very spammy.
I hope this is all talk to you sincerely,
Thomas
hi
so I see the problem now
https://www.nomader.com/robots.txt
Does not have a robots.txt file upload it to the root of your server or specific place where Developer and/or CMS / Hosting company recommends I could not figure out what to type of CMS you’re useing if you’re using one
make a robots.txt file using
http://tools.seobook.com/robots-txt/generator/
https://www.internetmarketingninjas.com/seo-tools/robots-txt-generator/exportrobots.php
https://moz.com/learn/seo/robotstxt
It will look like this below.
User-Agent: *
Disallow:
Sitemap: https://www.nomader.com/sitemap.xml
it looks like you’re using Java for your website?
https://builtwith.com/detailed/nomader.com
I am guessing you’re not using a subdomain to host the Landing Pages?
If you are using a subdomain you would have to create a robots.txt file for that but from everything I can see you’re using your regular domain. So you would simply create these files ( i’m in a car on a cell phone so I did quick to see check if you have a XML site map file but I do think you do
https://www.nomader.com/sitemap.xml
You can purchase a tool called Screaming Frog SEO spider if your site is over 500 pages you will need to pay for it it’s approximately $200 however you will be able to create a wonderful site map you can also create a XML site map by googling xml sitemap generators. However I would recommend Screaming Prod because you can separate the images and it’s a very good tool to have.
Because you will need to generate a new site map whenever you update your site or add Landing Pages it will be done using screaming frog and uploaded to the same place in the server. Unless you can create a dynamic sitemap using whatever website of the infrastructure structure using.
Here are the directions to add your site Google Search Console / Google Webmaster Tools
https://support.google.com/webmasters/answer/34592?hl=en
If you need any help with any of this please do not hesitate to ask I am more than happy to help you can also generate a site map in the old version of Google Webmaster Tools / Google Search Console.
Hope this helps,
Tom
EGOL
Is right John Mueller even backed it up but you have to think Google is doing this to promote https as well as get rid of the mistakes made by 302's, and my opinion is the last three are ones you can have The better.
EGOL listed this excellent article by Cyrus Shepard
https://moz.com/blog/301-redirection-rules-for-seo
http://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/
In my opinion, you can still not go wrong by building a site with architecture in mind.
https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/
I know this does not matter much but remember Google is only one search engine while it might be the most important it might not matter as much depending on where you are getting your traffic if you're outside of the country?
Check your redirects and minimize them for end-user as well as yourself. In my opinion
http://www.redirect-checker.org/
Hope this is of some help,
Tom
Hi Joris,
I was just going to stay that from all the testing I've done and by using DeepCrawl what is said below is true.
This is another common misconception that can trip up even advanced SEO experts. There have been articles published that seem to show that, once hreflang is correctly implemented across multiple top-level domains or sub-domains, the most authoritative domain gains in link authority. This has not been verified with other international SEO experts, and I have no evidence to believe this is the case either.
The best way to build link authority and consolidate it across your geo-targeted web pages is to keep your content all on one domain. Use a generic, top-level domain such as a .com, and use the sub-folder method to create your country- or language-targeted content. Here is a snapshot of a conversation I had with Gianluca Fiorelli and Martin Kura about this subject:"
This is a great tool as well if you're running check on your config http://hreflang.ninja
What Dan said is right. Well it is still possibly have to actually put your logo as an author you are supposed to be a human being instead of corporation. Therefore there's really no reason why you should not look like you do.
I was just going by Google's guidelines instead of trying to trick them as they have a knack for coming back inviting you if you ever try to go outside their terms of service.
I hope I have been of help to you sincerely,
Thomas
Bryan,
I’m glad that you found what you where looking for.
I must have missed the part about it being 100% Instapage when you said CMS I thought meant something on else with instapage I think of it as landing pages not a CMS
I want to help so you asked about Google search console how often you need to request google index your site.
First make sure
You should have 5 urls in Google search console
your domain, http://www. , http:// , https://www. & https://
you should not have to requests google index once you’re pages are in googles index. There is no time line to make you need to requests google index.
Use search consoles index system to see if you need to make a request and look for notifications
Times you should request google crawl when adding new unlinked pages , when making big changes to your site , whatever adding pages with out a xml sitemap or fixing problems / testing.
I want to help so as you said you’re going to be using Shopify.
Just before you go live running on Shopify in the future you should make a xml sitemap of the Instapage site
You can do it for free using https://www.screamingfrog.co.uk/seo-spider/
you’re running now name it /sitemap_ip.xml or /sitemap2.xml upload it to Shopify
& make sure it’s not the same name so it will work with your Shopify xml sitemap /sitemap.xml
submit the /sitemap._ip.xml to search console then add the Shopify /sitemap.xml
You can run multiple xml sitemaps as long as they are not overlapping
just remember never add non-200 page, 404s, 300sno flow , no index or redirects to a xml sitemap ScreamingFrog will ask if you want to when you’re making the sitemap.
Shopify will make its own xml sitemaps and and having the current site as a second xml sitemap will help to make sure your change to the site will not hurt the intipage par of the Shopify site
https://support.google.com/webmasters/answer/34592?hl=en
know adding a XML Sitemap is a smart move
I hope that was of help I’m so about miss what you meant.
respectfully,
Tom
You can reactivate them all at once. I think the most important thing to have is a warning system for your customers, so you are not advertising that product, where they have to go down that path to find out it, is not available.
But as an end-user as well as an SEO I would strongly recommend keeping the URLs live and having some sort of a simple "out of stock" banner activate rather than deactivate 500 URLs at a time.
Here are a few helpful URLs talking about how to deal with out of stock merchandise on a site.
I hope this is been of help,
Thomas
Hi Joris,
I am happy to hear that the Lunametrics URL was helpful.
http://www.lunametrics.com/blog/2015/06/16/cross-domain-tracking-with-google-tag-manager/
I am currently rebuilding a website that targets Brazil.
If you have any hard data or would be kind enough to share a summary of what you believe happened I would be very grateful.
I will private messages that's alright?
Thanks,
Tom
Moosa,
is right your product page might have better social sharing or CTR on your product page you will rank higher then your brand’s page
You will want to be sure your brand’s page has good relevant content at least 2000 works of content regarding the brand and information users will want when looking for a scooter of that brand
Think your product page must have a lot of good scooter info.
I use scribe http://scribecontent.com/
For writing pages & link building
Info on Scribe
http://www.copyblogger.com/scribe-4/
Check your own links use
http://www.opensiteexplorer.org/
To check the pages this will tell you the links your own sites links count as well.
Then check the rank using Moz rank tracker
https://moz.com/researchtools/rank-tracker
if you want you can use
http://authoritylabs.com/ or http://SERPS.com as well to get the true rank google will give you a rank made just for you.
Hope this was of help,
Thomas
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
HREFLANG
if not implemented correctly can destroy your search results.
http://www.seerinteractive.com/blog/case-study-the-impact-of-hreflang-tag/
Can you tell me if you are utilizing this right now via sitemap.xml or if you have already tackled this problem?
Use this to make tags
http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/
Thanks,
Tom
Hey Joris I appreciate it. I will email you in your private mailbox now.
All best,
Tom
I completely agree you should have a developer do the work for you. I can make some recommendations Web dev studios is fantastic and so is happy cog that are both on the expensive side however they deliver fantastic work. Another great developer that is not as expensive would be Greg http://www.gregreindel.com/
I hope this helps sincerely,
Thomas
Good question. In all honesty, I think it's safe to go forward with an HTTPS migration.
A "URL removal request"
A simple move to https two different things that can be done at the same time.
if you have a certain set up please let me know I can give you better instructions on how to completely migrate over to HTTPS. Here are some of the basics below.
if you're using WordPress
To begin, search for instances of your domain pointing to HTTP URLs of your site.
Use the regex for **“www” **and without “www” URL cases and search for
http:\/\/(www\.)?yourdomain\.com
always search and replace your database if you have one.
remember to implement redirects
Add the following to your Nginx config.
<code class=" language-nginx">server { listen 80; server_name domain.com www.domain.com; return 301 https://domain.com$request_uri; }</code>
Add the following to your .htaccess file.
<code class=" language-apacheconf">RewriteEngine On RewriteCond %{HTTPS} off RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]</code>
Update any hard-coded links or blocking rules you might have in your robots.txt that might still be pointing to HTTP directories or files
if you want a very quick easy way to implement HTTPS, redirects as well as certificates I recommend Cloudflare The free version should do it.
I hope this helps,
Tom
Yes, Google will give you credit for adding value to pages. You must have them crawled as a Googlebot immediately after no indexing is removed.
Your no indexing will pass page rank of thin content could save you potentially from a penalty however if you have a better page redirected to that page using a 301.
You will not receive the existing traffic if your ranking for that keyword at all if you noindex it. Well, you'll lose a lot of it until it's fixed.
You will have more trouble ranking for that keyword if you remove the page from Google's index. However, if you feel your content is that thin I would recommend no indexing them if you are going to fix them. And you must be willing to fix them extremely soon. How are you going to rank for a term Organically if you no index it you will hurt it that is not currently getting traffic?
A NoIndex tag is an instruction to the search engines that you don’t want a page to be kept within their search results. You should use this when you believe you have a page that search engines might consider being of poor quality.
(PageRank, in reality_, there are a lot of other signals that are potentially passed through any link. Better to say “signals passed” than “PageRank passed.”)_
Crawl frequency refers to how often Google returns to a page to check whether the page still exists, has any changes, and has accumulated or lost signals.
Typically crawl frequency will decline for any page that Google cannot index, for whatever reason. Google will try to recrawl a few times to check if the noindex, error, or whatever was blocking the crawl, is gone or fixed.
If the noindex instruction remains, Google will slowly start to lengthen the time to the next attempt to crawl the page, eventually reducing to a check about every two-to-three months to see if the no index tag is still there.
The no index page will be excluded from Google's search index, So it will not help you rank for that term unless you have other pages that are cannibalizing it and trying to rank for that term as well. If so 301 redirect the poor content page to the right content page.
Your question on page rank and no index yes page rank can accrue Google will still read the page. They will derive some information from the hypertext inside the URLs.
Before you remove content
The following are some guidelines you can use:
Iterate and do the above for all of the pages which are outranking yours. The first few are going to be the hardest — it’s likely that the rest will follow a similar pattern.
There are no short cuts. You’ll have to review all the pages which are outranking you to ensure you leave no gaps.
Once you’ve seen what you are up against, you need to update your content.
To put it simply, your content needs to be better than the competition. It also needs to fully answer the user search intent which we have identified previously.
Make it the BEST content out there.
Given that you’ve already analyzed your competitors’ content, you should have a pretty good idea of what your content is missing.
Supplement your existing content with that additional content, but
As discovered in this case study 468% traffic increase case study, Google will reward you for your efforts.
Use the judgment calls from your competitive research to plan what needs to be added or updated.
While looking at the organic keywords which you are ranking for you might come across user search intent keywords for which you have no content.
Let’s say, for example; your content discusses enabling Joomla SEF URLs.
If in your research you find that you are ranking for “disabling Joomla SEF URLs,” make sure that your refreshed content answers that query also.
These queries are pure gold — make sure you are answering them
You can see a larger version of the photos below here
Reference
** when rebuilding**
this is similar because it addresses turning off pages and turning them back on
I hope this helps,
Tom
It sounds to me like you thousand serious duplicate content issues. Google will make its own assumptions and it will eventually choose its own rel canonical's if you do not.
Would you feel comfortable sharing your domain?
Run a crawl of everything. on your site make sure there are no duplicates make sure the rel canonical's that you have chosen are the ones pointing to every duplicate. Or duplicates are removed if practical.
This could be very bad just to be upfront with you.
Cause: The page has rel=canonical link in place, but Google disagrees with this suggestion and has chosen a different URL to index as the canonical.
How to fix it: Inspect the URL to see the Google selected canonical URL. If you agree with Google, change the rel=canonical link. Else, work on your website architecture to reduce the amount of duplicate content and send stronger ranking signals to the page you wish to be rel canonical.
https://www.searchenginejournal.com/google-search-console-index-coverage-report-guide/346514/#close
https://support.google.com/webmasters/thread/2497936?hl=en
I hope I have been of some help I would honestly need to see the domain in order to tell you how to fix this exact issue but I hope. this is been more help then what you have received so far.
Sincerely,
Tom
That is why I 301 redirect all of my 404 banks simply because Google has already indexed and archived them as I mentioned. So you need to 301 redirect the links I hope this helps sincerely, Thomas
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
https://moz.com/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
They are exactly right as long as the page is the same page. You will get a proper 301 without loss of link juice.
However, if you create new URLs that are not relevant to the old URLs and 301 redirects them, they will become a soft 404 error something that is dangerous.
I would index my site using https://deepcrawl.com or https://www.screamingfrog.co.uk/seo-spider/
Take the URLs that I am going to change along with the back links and download them to a CSV file.
After that, I would take the site with the new URL structure And compare it my old URL structure
You can also upload your backlinks and make sure that they are going to the same URL ID you can compare the two using deep crawl or upload using screaming frog
This would allow you to synchronize your changes.
See
https://www.deepcrawl.com/knowledge/best-practice/what-you-need-to-prepare-for-a-website-relaunch/
https://www.deepcrawl.com/migrating-a-website-with-deepcrawl/
Testing a new XML Sitemap before you put it live means you can see whether any important URLs are missing from the new version, and also whether your new version is looking as expected.
(DeepCrawl: Put your legacy URLs in the sitemap and only start highlighting URLs from your new site once they have been indexed. This may take up to three months).
CRAWL THE NEW SITE WITH MODIFIED URLS
You can replace any absolute links to your live site with URLs from your staging site using the URL Rewrite function. This is useful if you are adding a specific section to your site and want to test how it will perform within the wider context of your site architecture.
https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/
I hope this helps
Tom
