Thank you Moosa,

I just took a look at where www.technews.com  links to and that gave me the vastly more insight to what they are trying to accomplish and makes me believe that they will survive without the tech section

unfortunately, the non-www.version takes you to a dead page.

I would not worry too much about losing page rank based on the site it links to most likely being the new site you are speaking of I doubt this is a secret because you showed us the domain that points to it. of course I will not put that URL on here out of respect for you but I have placed the URL you mentioned above so people will know what you are referring to.

However, if you are going to go through with this I would place quality content on technews.com and take away the 301 redirect that points back to the main news site

I would then do something similar to what Moz did when they moved from SEOmoz.org to Moz.com they made http://moz.com/rand/ a live site that contained high-quality unique content in order to warm up the audience to the domain as well as Google

only if you are going to splice these things into two different sites would I go ahead and move your technology information over to technews.com domain and place all that content on it.

I would also want to inform your current readers of exactly what is going to occur.

In less you are going to really start going crazy on technology and have an entire business plan based around it which I am pretty sure you do if you are planning on doing this.

Then I would move forward with changing the tech section of your current site to become the beginning of technews.com ( I have made this a live link to where the www. version of it links so people can be of better help by under understanding the scale of this change.)

Unfortunately, any traffic, links, social media approvals, page rank and everything that is currently helping you rank with your  news technology section will disappear. as soon as Google crawls the site and notices the 301 redirects.

Because you are not changing domains like when SEOmoz.org became Moz.com it is very unique that this type of thing occurs. Though I can understand now why you would want to do it.

I would recommend taking a tool like http://deepcrawl.co.uk/ and having it run a universal index on your current news site the reason I recommend  Deep Crawl is I have used it with great success on extremely large sites over 1 million URI's it has the ability to scale Because it is not based on how much your local workstation or desktop has for RAM I believe it is hosted on AWS regardless because it is hosted it allows it to process the data on huge sites I usedit on the one Fortune 500 that I cannot name however it did a fantastic job.

if you read the information on this site you will see just how capable and indispensable tool like this is when making changes to a site a as large as your news site

http://deepcrawl.co.uk/features/advanced-processing

Another tool you should not be without my opinion is Screaming Frog SEO Spider though for the amount of pages that you will need to crawl you will need a workstation with a lot of RAM as it does many of the same things  deep crawl does however requires you to install it on your local workstation or desktop it can be installed on Mac, PC and Linux though I have placed it on  a Verizon Terremark server running Ubuntu with 24 gigs of RAM with a lot of success there are other things you will want it around for checking.   I would purchase the Pro version Of

http://www.screamingfrog.co.uk/seo-spider/

I would then use a combination of Moz  http://moz.com/researchtools/ose , https://ahrefs.com/ , http://www.majesticseo.com/  & Google Webmaster tools or www.google.com/webmasters/ to look at the back links pointing to technology.

http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic

http://moz.com/blog/domain-migration-lessons

http://moz.com/blog/web-site-migration-guide-tips-for-seos

https://support.google.com/webmasters/answer/83105?

http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic

http://builtvisible.com/domain-migration/

http://builtvisible.com/surviving-seo-site-migration/

http://searchenginewatch.com/article/2067216/The-10-Step-Site-Migration-Process

http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html

a larger version of the photo below is right here

http://www.aleydasolis.com/images/seo-website-domain-migration.gif

I would follow the directions that are laid out in the URLs below because making a mistake when doing this will be costly to your new satellite business.

Hosting your new site on a server that you trust to have the capability to host it protect it is paramount to it surviving

Peek Hosting  http://www.peakhosting.com/

Terremark http://www.terremark.com/

FireHost http://www.firehost.com/

To gain speed and reliability I would recommend not using the current DNS setup

ns-1027.awsdns-00.org
pdns6.ultradns.co.uk

simply because AWS route 53 or ns-1027.awsdns-00.org depends on both DynECT Dyn.com & UltraDNS http://www.neustar.biz/services/dns-services is  to keep itself alive and meaning if in the extremely unlikely instance of both of them going down you are out of luck.

However, your current setup depends on a secondary DNS that depends on your primary DNS being up I hope that makes sense.

I would simply do what many other companies that do not want down time and need very fast name servers do use DynECT along with UltraDNS or  combine DynECT with EdgeCast Route DNS

Amazon.com is not backed up by  AWS Route 53 as you can see below it is a combination of DynECT & UltraDNS two keep your site from having issues so it is not a good

use

ns1.p1.dynect.net & ns1.edgecastdns.net

or

ns1.p1.dynect.net & pdns1.ultradns.net

or just ns1.p1.dynect.net

UltraDNS had a bout of downtime less than a month ago on salesforce

Dyn has never been down ever look At the Way, Amazon configures their server DNS.

http://who.is/whois/amazon.com

Name Server: ns4.p31.dynect.net

Name Server: pdns6.ultradns.co.uk

Name Server: pdns1.ultradns.net

Name Server: ns3.p31.dynect.net

Name Server: ns2.p31.dynect.net

Name Server: ns1.p31.dynect.net

http://who.is/whois/technews.com

Name Server: pdns3.ultradns.org

Name Server: pdns1.ultradns.net

Name Server: pdns5.ultradns.info

Name Server: pdns2.ultradns.net

Name Server: pdns6.ultradns.co.uk

Name Server: pdns4.ultradns.org

Sincerely,

Thomas

PS large  version of the photograph below his right here http://imgur.com/X3AiQNi.gif

X3AiQNi.gif

talking about taking the new site and building it using white hat tactics that were implemented after the penalty in which the original site has yet to return from.  I know that creating sites that are essentially going to be the same but contain unique content just to get better rankings is against the rules.

if you remove the first site after building the first site using white hat methods currently employed on the existing site

( I should say domain because that's what's coming down to right?)

it would be in your best interest to remove the first site when the second website goes live.

I know this is not the ideal situation because you probably have some good Backlinks on the original but having two sites that are competing for the same niche owned by the same person/company would be competing for the same place in the SERPS I believe would be considered a method of rigging the system.

if you have one site that is completely fine if you have one that is going to go after different niche that is completely fine.

I am basing this on an e-commerce client of mine who had competitor selling the exact same product with unique content across three domains.

The client reported this to Google and the spam team acted or there was an incredible coincidence because two months later sites reported could not be found in Google's index.

I that is of help,

Tom will

Hey just wanted to check was any answer helpfull to you?

Is there anything  we might've missed or failed to help you solve the issue?

All the best,

Tom

It seems to me that everything is going to be relevant to the sport of paintball correct?

here is a great example of how I would set up your site changing the subdomains name to the subfolder name.

if you want to target outside the United States you have more work. But this is where I would do for right now instead of creating a separate store your brand can become a hub for paintball knowledge and paintball guns, accessories etc. that is the way to build a brand. With people being such a fun sport you could probably attract clients by posting videos and use the sport to create a form. For people in your area.

"using the keywords that you are going to use for your sub domains for your subfolders

www.mybrand.com = remains with airsoft products (only airsoft content, categories, products)

www.mybrand.com/paintball = paintball related products (only paintball content, categories, products)

www.mybrand.com/airguns/ = if i decide to sell airguns"

Kinda off-topic but hopefully helpful.

Magento  Is kind of slow  when not set up properly but very configurable  I thought I would give a HHVM configuration you might want to try. https://gist.github.com/blueprintmrk/1e95e2946cabcbb8502d

Sincerely,

Thomas

hi Tim,

if you have anything that gets a lot of traffic you could move that to the new site like moz.com/rand/ this would help get the crawlers going. I will give you a full crawl and also I am sorry I just  Getting back to you.

I am so sorry I did not mean to take this on and I will check your private message I've been so busy.

This is something to hold onto download it and keep it fill it out keep it somewhere safe

http://netdna.copyblogger.com/documents/WordPress-Emergency-Checklist.pdf

SEO gadget change their name recently to builtvisible and made awesome post about how to keep link juice

http://builtvisible.com/surviving-seo-site-migration/

http://builtvisible.com/domain-migration/

http://builtvisible.com/change-of-address/

https://www.distilled.net/blog/seo/7-technical-seo-wins-for-web-developers/

https://www.distilled.net/blog/seo/a-wordpress-theme-change-seo-checklist/

Sean Anderson at hobo SEO to let the name fool you has a great article

http://www.hobo-web.co.uk/how-to-change-domain-names-keep-your-rankings-in-google/

http://www.searchenginepeople.com/blog/can-you-avoid-losing-google-rankings-when-moving-your-site-to-a-new-domain.html

http://moz.com/blog/seo-guide-how-to-properly-move-domains

http://mysiteauditor.com/blog/changing-your-domain-name-without-losing-your-rankings-a-12-step-guide/

http://www.webseoanalytics.com/blog/seo-guide-how-to-change-your-domain-name-without-losing-your-rankings/

I will reply and I strongly recommend running screaming frog SEO spider or deep crawl in fact I will go into your private message right now and start a deep crawl on your site. This will give you everything. http://deepcrawl.co.uk  I will also of course run screaming frog and send you the archives.

Sorry it took so long to respond,

Tom

Happy to help!