That's interesting.  Don't forget you always have the ability to "demote" a site link.  I would just use caution. If the page is the page you want to go to but the text isn't right, then I WOULD NOT demote that page.  I would try and add the text you want to be there to either the top of the page in the 1st paragraph, your meta description and also check your page titles to make sure they are the way you want them too.

I like to do a site: search on my site to see which urls and page titles Google is pulling.  Not sure this will help you but it's a best practice in my book.  Just remember that Google doesn't have to use your meta data for it's SERPs.

I did a quick Google search to see if there was anything on comparing Google sitelinks and found an interesting article on clickz.com.  It doesn't really answer your question but it's pretty insightful.

On a closing note, I would try and add meta descriptions and more descriptive title tags to your pages.  For the site link "Met tekenen" (which links to http://www.tekenjetuin.nl/canvas/bewerken) the title tag of that page is <title>Tekenjetuin</title> and I didn't see a meta description.  I would definitely try to add to the title of that page to try and help Google understand them better.

Site links are auto generated by Google's Algorithm and Google has been trying to get them to be more "useful" to the users that see them.  I've seen that many times Google will either pull from my meta description or from the first paragraph of the page.  This isn't always accurate but it's a general guideline.

Webmaster Help:  https://support.google.com/webmasters/answer/47334?hl=en

Matt Cutts on Sitelinks: https://www.youtube.com/watch?v=lpR34uwujeY

Just to add to the advice.  https://support.google.com/webmasters/answer/189077?hl=en

Just a little "FYI" any link to your site is a "back link".  But to answer your question, these definitely count and are very valuable in local seo.  To rank in local search in Google Maps, the number of these citations, the authority of the citation sources, and the consistency of your NAP ( Name, Address and Phone Number) is a major factor.  Moz just launched Moz local which helps populate many of these sources.  I'm on my phone or I would link to a few resources.  Google "top 20 local SEO ranking factors moz" and you'll see a post by Miriam Ellis which is definitely useful.

These are really good.  I'm going to dive into them tonight.

On top of moving the subdomains (there are 3) we've also built a new site on a new platform and moving all those pages from there too.   They had page IDs vs Search Engine Friendly urls.  They've been online since 2002 so there has been a TON of work that has gone into it and I just want to make sure I can make the move as smooth as possible.

Thanks again for your help and I'll keep you posted.

One of my clients is moving their subdomain to a subfolder on their main domain.  (ie.  blog.example.com to example.com/blog)

I just wanted to get everyone's thoughts on some best practices for things we should be doing/looking for when making this move.? ie WMT, .htaccess, 301s etc?

Thanks.

Definitely better to create unique content for each site.  It doesn't have to be 100% (but the more unique the better)

If you don't already, I would follow Google WMT on YouTube.   Matt Cutts just did a video on this.

http://youtu.be/mQZY7EmjbMA

Here's another video from a few months ago talking about unique content for e-commerce sites.

http://youtu.be/LgbOibxkEQw

Personally, if you have the same content on both sites and nothing separates one another, you'll have a hard time ranking them.  You aren't helping Google's users by providing good, fresh content.  Google doesn't know you aren't a fly-by-night site and therefore won't rank you.  If that was the case, I would just copy any site ranking for my keywords and I could rank too.  It doesn't work that way.

Don't think of the word count as metric.  Think about your users (I know that's becoming cliche now).  Does a 200 word post help them with something or at least useful.  I don't know of many that are.  Sometimes that sort of short winded post may be better off on Google+, FB or Twitter.

Neil Patel wrote a really good article a year ago this time about the more words the merrier.  Over 2,000 words in a post seemed to rank it.  http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

Also John Doherty wrote on the MozBlog about the types of posts that get links and he did some analysis to back it up.

http://moz.com/blog/what-kind-of-content-gets-links-in-2012?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=Google+Reader

Simple answer is Both.

Having variations of your keyword on a given page will help with rankings for both keywords.  I assume (we all know what happens when we do this) Google will consider these synonyms and after I did the following search strings www.google.com/search?q=e-commerce&pws=0 and then google.com/search?q=ecommerce&pws=0 I think my assumptions are correct.  There is a mix of e-commerce and ecommerce in the both SERPs.  That being said, I would have both variations on my page.  It should natuarally be linked to both ways and with co-citations working in SERPs, it won't really matter.  If you just "built" links to your page with one version, that won't be very natural.  I personally would add e-commerce a few times and ecommerce a few times (if appropriate).

On a personal level, I think of e-commerce not ecommerce.

Google on Synonyms: http://googleblog.blogspot.com/2010/01/helping-computers-understand-language.html

Matt Cutts on Variations of Words: https://www.youtube.com/watch?v=NpnnXt7CHMU

There are mixed opinions on the use of them by Google.  I happen to think it's zero for all of them except H1 and I'm not convinced even of them..  There is a case for H1 tags and keywords in them but I've ranked pages without strong H1 tags too.

It will depend on the design of your site but typically header tags are bold and slightly larger than the standard text on your page.  You can check your websites files and change them around if you want to change the sizes.  Think about reading a text book.  It's nice to have the chapter titles one size, the sections another size and subsections another size.  It's for your users.  You want to make sure they can easily find what they want on your page.  When we code sites, we generally indent too.  That's not for Google, it's for us to find things faster.  Same concept.

Your first thought is correct.  You should use them to show hierarchy of content.

Directly from Google's Search Engine Optimization Starter Guide (page 20)

http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

"Heading tags (not to be confused with the HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with

, the most important, and

ending with

, the least important (1).

Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Multiple heading
sizes used in order create a hierarchical structure for your content,
making it easier for users to navigate through your document."

There isn't a limit to any of the header tags as far as I know.  You are correct that most of us suggest that you only use one H1 tag.  I generally don't put a limit on a page of the number of H2, etc tags I use.  Remember, you are building your pages for your users and not for Google.  Use your header tags to help people navigate information on your page.

I think it's a great way to develop future content.  If you have good analytics tracking on your Q&A (or FAQ section for some sites) you can take the questions that get a ton of traffic and make posts out of them for your main site.  Also, if you have a particular section/topic that gets a ton of questions about it (ie panda, penguin, hummingbird, etc) you could develop a webinar for the people that come to your site.

As you develop your site and the Q&A section becomes widely used, you'll start to see questions show in Google searches.  In general, as long as you develop that section for your USERS and not for Google specifically, you'll get the traffic you want and more sales (assuming that's the goal).

Moz is great because it provides metrics and information about your site.  SEO is still an art and a science.  The tools that Moz has won't rank your site.  They will help provide invaluable information about your site.  You'll still have to choose the best path for your marketing strategy.  For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information.  If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers.  (http://moz.com/beginners-guide-to-seo)

I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data.  http://moz.com/help/guides/research-tools.  If you look at the left sidebar, you'll see links to the specific tools.  On each of those tabs there are videos, a how-to section and FAQs.  By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.