Hi, Ria.

The subject in question is why number of impressions are being shown as 0. I understand that there are lots of queries which are being as not set now, but that doesn't explain the quantity of overall amount dropping to 0.

Hi there.

Surprisingly, it happens to me as well. I have no idea why this exactly happening, however, I do have a suggestion.

Simply go to Search Analytics section of Google webmaster tools (or as it's know now - Search console) and see all your data there. Google analytics is pulling all that data from GWT anyway, so, maybe there is a bug or new change in GA-GWT connections.

Hope this helps.

Hi there.

I never worked or heard about this company. However, very easy way to check if company is any good with their SEO services is to see how they rank for related keyphrases. So, that's what i did - using MOZ's rank tracker i checked their domain for three seo related keyphrases - seo denver, ppc denver and social media marketing denver - they are not in top 50 for any of these keyphrases. I understand that this industry is competitive, but if they can't make themselves rank on first 5 pages - something is wrong. Therefore I personally wouldn't go with them.

Hope this helps.

I'm saying rename files first and do rewrite for removing extensions.

You will have to do rewrite for replacing underscores with hyphens anyway, just for redirect purposes.

So, rename files from underscores to hyphens; do rewrite rule for underscore to hyphens to insure old pages are being redirected; do another rewrite for removing file extensions. In som time (2-3-4 months) when old file names (with underscores) are out of google index, delete first rewrite.

Well, I thought that's what you were going to do and use rewrite just for deleting file extensions. Honestly, I'd leave file extensions and rename files to hyphens. This way there is no server processing involved.

Yes, I believe so, that's the only rewrite you'd need not to mess up rankings.

I don't know if one of codes is better than another. All I know that my piece of code is working and i haven't used the one you wrote. It seems ok to me, but just test it. If it works, I don't think there is any difference.

the rule you wrote wont work.

What it will do is redirect this: _domain.com/old/small_blue_widget.htm _to this: domain.com/new/small_blue_widget.htm

To remove the extension would be:

<code>RewriteRule ^([^\.]+)$ $1.htm [NC,L]</code>

Hi there.

I personally haven't seen any ranking boost from barcodes, in fact I don't think I've ever seen barcodes being used on websites at all

However, even if Google can read and understand what barcodes stand for, it would get only the name of product, maybe SKU number, manufacturer etc. - none of the important stuff. You gonna have all that information on a page anyway, but what would make a difference is compelling description, which is not transferrable with barcodes.

So, no, I haven't seen boost, I don't think it would help no matter if Google can understand barcodes or not.

Hope this helps.

Hi there.

Well, as for best practices - you got it covered - remove/substitute underscores, remove redundant directories, make urls readable and understandable by users, implement redirects for pages, which are being renamed.

As for removing extensions from files - i'm not sure it has any effect on SEO or user experience at all. But no, you don't have to create new format pages. Basically what mod_rewrite does is when somebody requests a page, server says "I gonna server you this file with this name, because you sent me this specific request". Just be aware that there is no way to access both original url and rewritten url at the same time, since it would create duplicate issues.

As for rankings affect - as long as all redirects are done properly and urls are targeting the keywords on the page - you should be fine.

Sure, I did this: http://bfy.tw/2hTu

Hi there.

My take on this is that having links from directories wouldn't hurt, especially if you use those directories substantially, for example for reviews, or communicating with clients. However, make sure that directories is not your only backlink building campaign.

Hope this helps.

Hi there.

I think that as long as rankings are good (especially historically), there is no reason to worry, because google includes in index pages, which wouldn't be in sitemap - for example pages, generated with query parameters (domain.com?x=value). Sometimes these pages do not really exist by themselves (like filters in online stores), they only exist "on the fly".

Hope this makes sense and helps