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I need to pay for some directories, but I don't know if BOTW, Business.com, Joe Ant and others are still worth it. Anybody know if this is still viable?
http://www.seomoz.org/directories
All Mozzers, can you please give me a 'thumbs up' so I can get more MozPoints? 
To optimze a webpage for my number one converting keyword in Google Adwords instead of purely going off Google Keyword Tool.
I think a new list of the top 10 or 20 would suffice for the time being while the rest are being deteremined viable or not.
Tom, I use it in the SERPS to prove credibility. https://www.google.com/search?q=ship+overseas&pws=0
You can see that I wrote about my A+ rating right in the description. My competitors are too cheap to get it and don't see the value. Go to the website and you'll see it on nearly everypage. I use BBB for credibility. Once in a while I actually see that I make a sales from someone who came via BBB so it paid itself off.
It's not just a link; it's credibility.
The only time I think a ccTLD is worth it is if it's for marketing to a specific country. I don't think I have ever seen a .co. I have seen many .co.uk though. What country are you in and what countries are you marketing to?