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Browse the forum for helpful insights and fresh discussions about all things SEO.
Hey there John
I would advise you to take a look a the following resources:
Use hreflang for language and regional URLs (Google)
International SEO Guide (Moz)
The International SEO Checklist (Moz)
How to Build Links for International SEO - Webinar (Moz)
All of the above can get you headed in the right direction and lay a great foundation. Hope this answers your question! Good luck!
Hi there
I am not seeing it in my results, but I want to say it's one of the following:
Sitelinks
Breadcrumbs (schema)
Site search
I want to say (again, without being sure) that this may be a mix of structured data and good site architecture that helps crawlers connect popular pages that fall within the same categories.
Again, totally guessing, but that's my thought process. Maybe someone will provide the answer shortly!
I would definitely look into the sources above though! Good luck!
Hi there Greg
One resource I love is WriterAccess. There's a ton of great features that WA offers and it's also extremely easy to use. They are super helpful and you'll be able to build your own "teams" of writers around specific industries and topics. I highly recommend checking them out - we've trusted them for years!
Another one that I have heard about (all good things) but haven't personally used is Crowd Content. Lots of big names use them and it looks like they offer a ton of solutions.
Let me know if you have any questions or comments beyond this! Good luck!
Patrick
Hi there
I would take a look at your backlinks - some of them see a bit spammy and off topic.
If you operate in different regions or locations, I would make sure that you build citations and listings to that specific location. You have an address on that page, but I would be interested to see if you did some Moz Local or Whitespark listings how you would improve at the local level.
I would also look into Google My Business and see if there are Service Area opportunities for you and your locations.
These are just a couple of my thoughts. Hope this helps! Good luck!
Hi Hamid
This could potentially be because of Moz's delay in updating their API.
**I would read the following: **
Going forward, when it comes to links, ask the following questions:
All of these resources and questions are you friends and will definitely help you going forward, influencung your MozTrust.
Hope this helps - let me know if you have anymore questions - good luck!
Hey Peter
Actually, Alick300 had a great resource for this from Search Engine Journal. You can read that here.
I highly suggest you read this! Hope this helps! Good luck!
Hi there
I have seen correlations in my implementations to improved visibility, but you that doesn't mean that it boosts rankings every single time - each website/industry is different.
According to this Search Engine Watch article, pages with Schema markup rank 4 positions higher in search results. But I can't stress this enough - you need to experiment and implement it (correctly) and benchmark your current organic visibility. If all major search engines pay attention to it, I can promise you it's worth implementing and tracking.
Hope this helps! Good luck!
Hi Erik
If the pictures are relevant to the content, named correctly in their file name, and also have proper alt tags - you're golden, don't worry about it!
If you find over time that the images start to lose their rankings and you need to optimize these images more, I would check out Yoast's post on Optimizing Images for SEO and Google's Image Optimization guide.
Yoast's post will cover basic image optimization fundamentals from a SEO standpoint while Google's guide will help you find optimal settings for your images, like format capabilities, pixel dimensions and so on. This is especially important as screen sizes change and responsive design is more prevalent.
Hopefully these help! Good luck!
Hi there John
Without seeing your website or the competitor website, it's hard for the community to help. If you could send the links to the both websites this would give us the opportunity to use our tools to give more insights and ideas as to why you have this situation.
Let me know if you have any other questions or comments!
Patrick
Hi there
According to Moz Health, there have been some update issues happening lately; that could be one of the reasons why your link numbers have changed.
Just keep an eye on this. Rand also has an update in the Q+A section as well.
Hope this helps - good luck!
Hi Errick
You have some pretty heavy exact match anchor text in your backlink profile for "houston business lawyer". Beyond that - the entire site is built around that phrase - "Houston Business ______" - either lawyer or law service. My opinion - crawlers have caught on to your heavy optimization of this on your site, even your domain name, and it probably tripped spam filters.
I would consider going through your site and easing up on such heavy utilization of "(local) Business (lawyer/service)". The site does have quite a bit of a "spammy" feel. There's no real association on the site to Mastriani Law Firm beside the logo. This is a HUGE opportunity you are missing, as people could be searching for the attorney by name.
I also found http://www.texasdebtdefense.com/ which seems to be the same attorney. The site has the same issues - just to let you know. This particular site also has a pretty bad backlink profile - lots of directories and pretty obvious old-school-SEO link building tactics being utilized. Be careful here too, because both these sites, if they are on the same IP address and have the same WhoIs data, could also trip more spam signals.
Please look at the links I posted above, take an honest assessment of the website as it is, and start optimizing your site in a more natural fashion with branding for the law firm; not just exact match keywords repeatedly. Hope this helps! Good luck!
Hi there
You can do this, but you have to take into consideration a lot of elements about this move. Here's a great resource from Google that explains what you can do to help search engines better find your content and pass as much equity as possible once you do move your site. Make sure you review this with your team so you can properly set expectations and know responsibilities.
Google also offers tools like Change of Address tool that tells them "My site A has moved to my new site B". That way, they are aware of the move and understand that this is the new site location.
Keep in mind that once you make this site move, you're going to want to update business information across the web to include your new domain for a URL. This is important so that you are getting proper link equity built to that new domain and so it is understood as your new website location. Moz Local is great to have for properly managing multiple listings at one time - check and see if it's applicable to you and your business!
Hope this helps! Good luck!
P
Hi there
One thing to remember is that Google and Bing are two separate search engines with different crawlers and different processes. This could just be a matter of Bing not seeing your images yet. One thing I would do, is create a Bing Webmaster Tools profile and submit your sitemap to them. This will definitely help you! Keep in mind that you don't have to create a second sitemap, you can include images in your regular sitemap XML. (ScreamingFrog can do this for you!)
Also, take a look at Schema opportunities that will help you tag images on pages properly. There have been studies that show that pages with Schema rank higher than a page without Schema, so it only helps you there as well!
Be patient, it sounds like you're on the right path, but with search engines, it's unfortunately a waiting game sometimes and it sounds like you're no different than the rest of us!
Hope this helps! Good luck!
P
Hi there
First, I am going to be honest, you need to learn SEO at a deeper level. You're starting off on a bad foot with quick wins, multiple domains, buying links, potential keyword stuffing and more. I highly suggest reading all of the resources in the Moz SEO Academy. Reason being - you need to know why what you're doing can be potentially damaging to your organic performance, what you need to actually be doing to be successful, and how you can accomplish organic success.
Google themselves also have a great SEO resource that you can utilize to gain more knowledge.
Things like MozTrust, MozRank, Domain and Page Authority are all covered in the resources above from Moz, but I suggest starting from the top and working your way down. Believe me, taking the time now to read and learn all of the above is going to help you so much more than the questions you're asking right now.
Hope this helps you! Good luck!
Patrick
Hi there
Whichever site is being redirected, make sure that you prepare a disavow file for that specific site. Reason being, you're redirecting all of the links to a new site, so you want to make sure the links are stopped where they started that you want to disavow.
I would also make sure that you do a proper backlink audit and properly assess any potential harmful backlinks. From there, make sure you do the same for the new website, but it shouldn't be the same if links from the old site aren't appearing in the new site's backlink profile. Also, read Google's Move a site with URL changes guide and assess the pages with the most backlinks and optimized anchor text for risk assessment.
From this update, I would update any potential good backlinks you find:
All of the links above from Ikkie are a great place to start with your disavow:
But then, I would also take a look at Matt Cutts on Common Disavow Link Tool Mistakes & 7 Things You May Not Know About Google's Disavow Tool and make sure you have your bases covered.
Hope this all helps - good luck!
Hi Charles
There's actually a question that has a few answers and ideas to it located here. Check that out - there's some pretty good stuff there. Hope this helps out a bit!
Hi Becky
Along with Sean's message above, a tool I highly recommend is Panguin Tool. You can line up your Analytics along side algorithm updates and go into much more detail about what updates may have helped boost your rankings.
Hope this helps! Good luck!
Patrick
Hi there
Check out URL Profiler - this tool is fantastic for pulling different metrics for URLs - single or bulk - for a multitude of reasons.
There are also other tools you can find through search, but I would stick with URL Profiler.
Hope this helps! Good luck!
Hi there
Yes, you should definitely create a sitemap and upload it to both Google and Bing Webmaster Tools. This will help crawlers understand your website structure, the importance of the pages, as well as how often those pages should be crawled.
I would also recommend building out sitemap extensions for other content:
From there, you can collect all of your sitemaps so that crawlers know there are multiple sitemaps that need to be crawled for different content. Here are some more guidelines for you to go through and here is a resource from Google that lists sitemap generators that will not only generate, but maintain your sitemaps for you - I highly recommend this as it will lessen your workload but will make sure the work gets done and is up to date.
There are a lot of benefits and when done properly it can definitely help your organic visibility.
Hope this helps! Good luck!
Hi there
It really depends on the link.
The best way to define a bad link is to use your own intuition and common sense:
I would go through a backlink audit - what needs to be removed / disavowed? Start there and assess. Truthfully, if the site is not indexed, it's not that big of a deal. I would just make sure that's it's relevant and a good link, because it could send traffic.
Hope this helps! Good luck!
Hi there
What you can do is setup specific profiles for each subdomain in Webmaster Tools and take advantage of geo-targeting in WMT.
You can do the same in Bing Webmaster Tools.
If the content is the same on these two versions, you can also take advantage of hreflang.
Hope this helps! Good luck!
Hi there
I would not be redirecting your homepage to a keyword page. What I would do is put on-page SEO efforts into the /keyword page so that users that are searching for that keyword can land on the proper page. The homepage, I would focus on branded and who your business is / what you do content. Link off to internal pages like your /keyword page and others, they will thrive off the organic equity your homepage builds. Not to mention, most of your branded mentions / listings are going to go to your homepage.
Traffic for a homepage is usually reserved for branded and high level topical keywords revolving around what your business does, so redirecting it loses that piece of your SEO strategy. I would really and strongly focus on doing this. Reason being, most of your traffic is going to come through your homepage. If you eliminate that branded and traffic equity, it could be detrimental to your user experience / brand equity.
Unless I'm completely misunderstanding, it sounds like a waste of efforts and a shortcut in SEO efforts that could backfire. Search engines are smart. Play the game correctly and all will end right.
Hope this helps - good luck!
Patrick
Hi Kayleigh
This happens from time to time. Sometimes I will pull the URLs I get those 0 status errors for and recrawl them. It's no big deal, sometimes you just have to mess with the configuration of your crawls.
ScreamingFrog offers some tips in their FAQ section, you can read those here.
Hope this helps! Let me know if you have any more questions or comments.
Hi there
Have you considered running a backlink audit to see if you have any backlinks that need to be removed, disavowed, or updated?
Go through your backlinks and ask the following questions:
A lot of this relies on common sense, but just as you take in the good, you have to be ready to remove the bad. Your backlink profile requires regularly check ins, so be prepared to do this every so often (I try to do it 2 to 4 times a year).
Hope this helps! Good luck!
Hi again
Yeah, if this is representative of the other links, you should definitely look into those and either remove/disavow them.
That's just my two cents!
Hey Patrick
From the sounds of things, you don't really have an issue here at the moment. If you're Widget A page is ranking for relevant keywords to that page and non of your article pages are ranking for searches you wish the cornerstone page to rank for, then you don't need to do any of the above. Since the content (I am assuming) for these articles are not the same as the cornerstone page, you don't really need to do any of the above.
Just so I can make sure I am understanding - does this happen?
http://www.example.com/widget-a
(click tag)
http://www.example.com/widget-a/article
If that's the case, then again, since "article" would have different content than widget-a, you don't need to redirect or canonicalize. I would actually view this as an opportunity for content around widget-a for benefits, questions, updates, uses, etc. which I am sure is what you would be doing.
Let me know if I am understanding this correctly. Hope this helps!
Hi there
I would redirect the page to it's new URL because if this page ranked for any keywords or queries, the new page can stand to gain that visibility. I would also do it from a user experience standpoint. If a customer or user bookmarked that page, then they will be able to be redirected to the correct URL. So, my two cents, go ahead and redirect, especially if it's a few pages, and also make sure your internal links / sitemap XML are updated to the new URL.
Hope this helps! Good luck!
Patrick
Hi there
Sometimes data collecting can take upto 24 hours. Don't worry. This is normal. Crawlers take a little bit of time.
If you don't see your data after 24 hours or so, take a look at the Moz Help guide, or reach out here.
Hope this helps! Good luck!
Hi there
A lot of this will come down to common sense and research. A couple of things I would point out:
Anchor text - Try and steer clear of exact match anchor text. It can trip spam filters if you have too much of that going on in your backlink profile. Try to make more use of branded anchor text. You can read morehere.
nofollow links - Don't disregard links because they are nofollow. They can be valuable and important, especially if that link is relevant to your business and helps expands your visibility to your audience. There's a great article here about nofollow.
PageRank - Google doesn't update this metric anymore. You can read more here. There are metrics elsewhere via OSE and more below that I list that you can find just as useful.
All in all - the best way to define a bad link is to use your own intuition and common sense:
Does this link help my website?
Is this link relevant to my website?
Would I trust this site (that's linking to me) if I landed on it?
Is the website or content in which I am being linked from topically relevant to my website?
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
Are the links from directory templates? (example)
Inspect URLs with blatant spam words
Free
Porn
XXX
Submit
Directory
Paid
Links
URL
Sex
etc.
Check for multiple domains and URLs on the same IPs
This can usually show link farms or spam
Google views backlinks as who you associate with. If you hang out with shady people, you're probably a shady person. If you hang out with intelligent people, people probably think you're intelligent. Same applies for Google.
Hope this helps! Good luck!
Hi there
To me, this doesn't seem natural - I don't know too many bookkeepers or accountants that mention who they work with. I would consider that information private, and there may even be some legalities (I am not sure though).
If for some reason you go through with this, I would be extremely careful doing so and not go overboard because it could look spammy and manipulative. I would pay attention to Google's resources on link schemes and utilizing nofollow if need be. I would also make sure your branded link / logo link are nofollowed (don't worry - these links are still valuable), and mentioned in an organic, natural fashion or listed on a Partners-esque page.
Again, this doesn't seem like a natural link and could come across odd, but that's upto you and your team to decide. Just weigh the positives and negatives and use your gut instinct.
Hope this helps! Good luck!
Sounds great Emmett! Let me know if you need anything else and how everything goes!!
Hi there
Totally agree with Logan here. I would also make sure that you update your sitemap XMLs to include the new subdomain URLs, and also make sure your internal links are updated as well. If you are able to update high value links to the old subdomain to the new subdomain, that would be hugely beneficial as well.
Hope this helps! Good luck!
Patrick
Hi there
Along with Sharon's request of posting a URL, you can also put the URL into the Debugger tool in Facebook to see if they spot any issues.
Post the URL when you can! Thanks so much!
Hi there
First, always check Moz's health section to see if there are any issues that may be giving you odd information.
Second, I would go through a few backlink sources to get more data than just Search Console:
Majestic
OSE
Ahrefs
Kerboo
All of the above can help you get more data sets and score your profile. I would check all of your backlinks and see if there are any you can remove or even disavow. I would make sure you vet links by asking the following questions:
Does this link help my website?
Does it send quality traffic?
Is this link relevant to my website?
Would I trust this site (that's linking to me) if I landed on it?
Is the website or content in which I am being linked from topically relevant to my website?
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
Are the links from directory templates? (example)
Inspect URLs with blatant spam words
Free
Porn
XXX
Submit
Directory
Paid
Links
URL
Sex
etc.
Check for multiple domains and URLs on the same IPs
This can usually show link farms or spam
Don't be quick to discount nofollow links - nofollow's do provide value, so as long as they pass your sniff test, don't remove them simply because of this tag
It sounds like there could potentially be issues with your backlink profiles, so I would give those a run through and see if there are any issues that arise. I also noticed that your top linking website is a redirect from legendzelda.net - so, you're inheriting all of their backlinks as well - I would make sure you run through those as well as you are potentially taking on their issues.
Hope this helps! Good luck!
Hi there
This page is not deindexed, you're also targeting an difficult keyword in the phrase "Car Accident Injury Lawyers" with no search volume.
Benchmark your metrics in OSE. I would also take a look at answer I gave in your previous question - there are so many resources to help you get started on a strategy!
Hope this helps! Good luck!
Hi Pete
Take a look at this article from Search Engine Watch on how Google handles 410 codes.
In short, 404 means "page not found", while a 410 means "this page is gone and we do not expect it to come back". If this is in fact the circumstance - the page is gone, not coming back - then a 410 lets Google know that that is official, and you can now ignore this page.
A couple of things to note from the article from Matt Cutts...
"If we see a 410, then the site crawling system says, OK we assume the webmasters knows what they're doing because they went off the beaten path to deliberately say this page is gone," he said. "So they immediately convert that 410 to an error, rather than protecting it for 24 hours.
So when you do serve a 410 status code on a page that really isn't gone permanently, you haven't killed that page off permanently. Googlebot will return the check and see if the page needs to be returned to the index.
"Now don't take this too much the wrong way, we'll still go back and recheck and make sure are those pages really gone, or maybe the pages have come back alive again," Cutts said. "And I wouldn't rely on the assumption that that behavior will always be exactly the same.
"In general, sometimes webmasters get a little too caught up in the tiny little details and so if the page is gone, it's fine to serve a 404, if you know it's gone for real it's fine to serve a 410," he said. "But we'll design our crawling system to try and be robust so that if your site goes down, or if you get hacked, or whatever that we try to make sure that we can still find the good content whenever it's available." As far as why your 404s are appearing in your Webmaster Tools; I would check your internal links and make sure they are up to date, and also that your sitemap is up to date. If pages need to be redirected to more relevant pages, make sure those are doing so, otherwise, create a custom 404 page so that users can navigate or find what they need. 410s aren't usually necessary, so I would discuss with your SEO team their reasoning. Review what I passed over though!
Hope this helps, good luck!
Hi there
Ultimately, if you're creating great content on your website and are collecting great links to the internal pages of your website, then the entire domain will be performing better overall, increasing domain authority. What you're describing here sounds like you have a few relatively optimized pages that are standing well on their own. I would not say that the other 95 pages are providing much value to the other 5.
What I would do is take a good look at your website (and do it regularly), focusing on structuring your website and optimizing your pages in a way that makes sense for the users and from a crawlability standpoint. From there, I'd begin focusing on developing strong content that's relevant to those users you are trying to target and distribute that content in a way that garners quality backlinks that point back to your website. Doing this will help not only the page, but the entire domain.
All of the resources I have provided should help! Good luck!
Patrick
Hi there!
You can follow the steps here from Google. It's a pretty straightforward process! If for some reason that's not what you are looking for, let me know! Hope this helps! Good luck!
Hi there
Rand, in another Q+A thread, recently discussed Moz's index becoming smaller than prior ones. You can read that more here.
I highly recommend pulling from multiple sources, you seem to be doing so already with Ahref. I also recommend:
Majestic
Google Search Console
It will give you a more detailed look at your backlink profile since one vendor's data set is different than others.
Hope this helps! Good luck!
Hi there
For my vote, I say no.
The best way to assess potential backlinks are to ask the following questions:
Does this link help my website?
Does it send quality traffic?
Is this link relevant to my website?
Would I trust this site (that's linking to me) if I landed on it?
Is the website or content in which I am being linked from topically relevant to my website?
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
Are the links from directory templates? (example)
Inspect URLs with blatant spam words
Free
Porn
XXX
Submit
Directory
Paid
Links
URL
Sex
etc.
Check for multiple domains and URLs on the same IPs
This can usually show link farms or spam
Don't be quick to discount nofollow links - nofollow's do provide value, so as long as they pass your sniff test, don't remove them simply because of this tag
If you have to question a link or if it's worth obtaining, it's probably not worth obtaining in the first link. It's hard to explain, but a good link is something you just know is valuable when you see it, or one that you know is relevant enough to your website and fits perfectly in the content that it's linking from.
Directories like those you linked to here are only built for the reason of gaming the search engines and build mass amounts of links as quickly as possible. Google, and other search engines, understand this and are actively putting a stop to it and deranking sites with backlink profiles that contain fair amounts of these links.
My vote - avoid them - and acquire links naturally, it will benefit you so much more in the long run.
Hope this helps! Good luck!
Hi there
I have used tabs before and after this news and I didn't see any reprecussions for using tabs, but that doesn't mean much. I would definitely suggest testing on your site. You can take a look at parameters in Webmaster Tools if they populate with these tabs:
https://support.google.com/webmasters/answer/6080550?hl=en
If you are able to place content without tabs, I would definitely suggest trying it. Studies are showing that SERPs like longer content anyway:
http://moz.com/blog/searchmetrics-ranking-factors-2014
Just be mindful that the content needs to be relevant to the main topic or product and needs to serve a purpose. Content for the sake of content doesn't do much good. But again, try it out on a couple of pages and watch KPIs and rankings for those pages for a couple of weeks.
i would love to hear other Mozzer's thoughts on this as well!
Hope this helps! Good luck!
Hi there
The only way to "get the top spots" in Google is to make sure your site abides by SEO best practices, that great content is being written, and that you are building great backlinks. If you are conducting proper keyword research for your content, then you should be able to find a healthy balance between the language your target audience uses and what keywords get a healthy amount of search volume in search engines. Use these words / phrases naturally in your content and you'll be just fine.
Remember - Google is fantastic and making connections between topics and variations. If you are able to write your content that methodically uses these keywords, and your pages are optimized, then look into your link building strategy to begin distributing your content more effectively.
Also - don't forget to be conduct ongoing audits of your website as this will help / hinder ongoing search engine performance.
Hope this all helps! Good luck!
Patrick
Hi there
These are fine - Google claims to not crawl these and even then, Google doesn't devalue redirects any more or less than a link (but it can overtime or if there are multiple), so one from on site won't hurt you.
I would be more concerned about updating backlinks from other relevant sites and making sure your internal links / sitemap.
Hope this helps! Good luck!
Hey there
According to Moz Health:
_"Identified - Domain Authority scores have dropped a bit as of our last update. For a detailed description on why these scores have changed, please reference this new blog post: http://moz.com/community/q/what-s-the-story-on-mozscape-updates _
May 11, 09:16 PDT"
It appears that they have found the issues and are preparing to resolve them within the next 24 hours or so according to their last update.
Hope this helps! Good luck!
Hi there
I wouldn't worry about this. It looks like a way to track and show users ads. Forbes does this as well.
It's not an issue, as Google has stated they will follow redirects and it won't have much of an impact (using this as it shows that one redirect doesn't effect value too much). However, if you are seeing that redirects more than one time (creating chain redirects), then yes, update it as soon as you can, as each redirect depletes value and equity.
Hope this helps! Good luck!
Hi Emmett
So good to hear! For reference, here's what I recommended to Emmett...
I would just goto the category pages creating duplicate content issues and add some text. Here's an example from an Inflow article I often reference (http://www.goinflow.com/duplicate-content-ecommerce-seo/
"Category pages on eCommerce websites typically include a title and product grid. This means that there is no unique content on these pages. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). A benchmark of 100-300 words is common. It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. Doing so could limit user discoverability of the product grid upon visiting the category page.
Tip: Intro descriptions on category pages offer a great opportunity to build deep links to related sub-category pages, related article content that may exist on the site, and popular products that deserve attention and link equity."
If you have the opportunity to do so, try that out. You're developing unique content for that page and also giving the user a bit of perspective to really "sell" them on your products.
Again - glad to hear this worked! Let me know if you need anything else!
Hi Cole
Can you put a URL(s) in this so we can get a better idea of what you're trying to say? Your language is a tad confusing. It'd be easier to help if we can see an example. Let me know, thanks so much!
Hi there
No, I don't believe so. I do this all of the time! I even include a link at the bottom that says "This article was originally posted on ______.com". That way, if users want to see the actual article they can click through, and I am giving the original site credit. The reason I do this is because my network on LinkedIn are usually people in my field, so my audience is there.
There's a HubSpot article if you would like to read more. The issue there being that your content on LinkedIn could potentially outrank your content on your site. My idea of posting a link to the original content still stands that if the link is there, it can attract people to your original post/site - especially if you are putting out content that is relevant and useful to your network.
Hope this helps! Good luck!
Hi there
My bad! Yeah - you could just do this:
User-agent: Rogerbot
Disallow: (check out this resource on how to block specific query strings)
Hope this helps! Good luck!
Hi there
Okay cool - didn't want to give you information you didn't need. I'd also take a look at the Moz SERP analysis - tons of great information there that can help guide you in the direction you should take with your efforts.
Good luck!