Ruben
I did not mean for that to come off as harsh or a judgement, it was meant really as being based on what you had written. When I re-read it, to me it seemed a bit blunt. Sorry.
With what you are trying to accomplish around Tampa, there are some things you need to change with all you are doing and, unfortunately, they are a bit long for this format. I am willing to provide you a site you can look at that I know they will not mind where you can see in real life the way to approach this. If you will email or PM me, I will provide that to you. (I am unwilling to put a site name out for this forum since it is a client site and not one I own.)
With your last statement:_ Though, now it looks like I have some other strategies thanks to you all to implement, and that's exciting, but I'm still disappointed. MozLocal, at least for me, has been completely worthless. _I think you have to put it into perspective.
For me, as an agency, most of these Local tools we do not use. I am speaking to any like Yext, etc. and including Moz Local in that. I want to be clear that my respect for Moz is only 1000 times more than Yext, and their product has been out a relatively short amount of time. If there has been a company I have come to trust it is Moz, so if they are not providing a service at the highest level, I believe they will make it right and you should email them or put in a support ticket.
With any SaaS, you have to be very clear what it is they are providing and I will tell you oftentimes I have to force myself to take the time to read everything they say they are supplying so I can be clear as to what I will or will not receive. As an agency and having a bit of notoriety, I get a call a day about ranking software, linking software, Local software, etc. I try a lot of it, but only end up using any of it rarely. We use Moz analytics, megalytics (which IMO is the best reporting software in the business), MajesticSEO, SEMRush, ahrefs, etc.
With the Local like Yext, I think it is simply not appropriate to accept money over time and then if someone quits paying you take down all their info. There is NO WAY that taking it down will improve the outcomes of Yext and certainly it will damage the business. In essence a person/business is held hostage. I do not know what Moz does, but IMO Yext is in it for the money based on their actions. It is not about improving outcomes.
So, with the local, once you have your listings correct, you are at a place where you then must maintain your NAP and guard it and then make sure your site is as optimized as possible to take advantage of Local.
I know that is a lot to take in, but I hope it provides clarity.
Best,
Robert
edited to provide info on valuing Local SaaS