https://yoast.com/yoast-seo-insights/

It picks the prominent keywords based on density, the frequency the words are being used in the content.

I think updating the content is always the best option, especially if any backlinks are pointed at it as Joseph stated. Keywords may be a non important outdated function, but their presence certainly doesn't hurt a pages ranking any, so if you update the pages meta description and page content that would probably be your best bet.

As jcnotfound2083 states the ideal is to use a 301 redirect. I am certain it very much will pass authority. Reason being I've seen many black/grey hats check for broken links on NY Times on older articles and should they see a DoFollow to a expired non owned domain, purchase the lease and 301 redirect it to a domain they want authority passed.

When it comes to the NYTimes scenario, I'd Personally make a website and put relevant content on it, giving me the most longevity as to not appear blatantly obvious that I'm manipulating the situation for ranking. In the case of this image, you don't want to just swap it with another one especially if it's annoying and had say for instance the date meshed in with the url extension, which is to much to deal with. This will redirect it to your homepage

Redirect 301 /foldersAnd/ToOldImage/image.jpg /

It is certainly quite possible that I'm doing wrong as well but basically if you manage to include the page title in the alt text you've essentially met your quality points for the most part. Because at one point I implemented those annoying popup overlays on an adult affiliate site, I coded some jQuery to randomly select 1 of 20 different banners.

not only did I want it to dynamically pic a random image, I needed for the image to have alt text entered on it as well. I was able to essentially use a snippet of code and the alt tags reverted to the page title automatically. It seemed to not only please Yoast, but Google as well.

I do fully understand that the initial intent of the alt tag is to take place of the image when it is not able to load, but for some reason matching the page title seems to be the all important Google pleaser. And as far as adding the same alt tag on every image on the page, my site didn't seem to effected negatively, but quite the contrary

Thing is, while Wordpress seems to pretty much only seem to impliment alt tags off the rip despite having a caption and description box, they don't seem to get implimented when u drop the image down. There's actually quite a few different  Image SEO metrics that are quite often overlooked. Rand has a white board Friday that covers pretty much all of them. I made this infographic based upon it.

Full Size Image

1bCoCnR.jpg

I did a bit of Affiliate marketing for Crakrevenue a few months back White, and one thing I advise that affiliates aren't going to tell you proactively is to add rel="nofollow" on your affiliate link.

My adult affiliate site was very easy to drive substantial traffic hitting the right hot spots, and I ranked it pretty quick. In short order, many of the affiliates I was advertising for had less authority than me.  So to avoid passing all that hard work to get authority to someone who was merely paying me for traffic, adding the nofollow tag was a quick fix.

You definitely WILL NOT get a benefit in SEO from an affiliate, that would just be to easy!

I'm guessing text embedded is another way to verbalize the usage anchor text? What is to my understanding with anchor is that you want a variety, but realistically given the fact you shouldn't have control of the domain, under Google's guidelines it shouldn't be a huge deal with these high authority backlinks. So it's not an absolute must take what you can get.

Plus if you get hooked up by somebody, say for instance a journalist, you don't really want to anger them. I actually got a link from "The Guardian" because I got super lucky, and was in the right place at the right time, helping out slander victims with some Reputation Management. Long story short when I got the back link, she had anchor texted with "Search Engine Optimisation".

Well like an idiot I wrote a super polite email treading as carefully as I could indicating that it was Z instead of an S... "That's The British Spelling!" That was a very terrifying moment, thank goodness she wasn't to mad and all was well haha! But yeah, taking what you can get is no big deal on a big 94 DA like that.

If I was you, I'd go about like this. NY Times would be a nice payload. I would go onto hunter.io and grab me every email address they have listed for all their columnists and editors etc. Hit all of them up individually, go at their twitters, socially engineer your foot in the door, whether it's implicating you have a story, or that you need someone good at writing articles and particularly loved their work.

Once you go from not communicating don't know them, to rapport, and back and forth conversation, you go from there.

It can be quite a few things when you say you haven't made major changes, has content been added as of recently? Or is it possible that it has been sitting idle? I don't how it's effected others, but me personally, if I allow a site to sit idle it eventually weakens, loses keyword ranking etc.

If that's not the case, you'll need to perform a thorough investigation. Check out bounce rates, load times. Also don't forget to checkout web masters I had like 90 errors from a blotched attempt ad schema markup. It was easily fixed, but I'd of never known .

On the business side of things @Kingalan1, I can totally understand looking at SEO from a consumer perspective it should be only reasonable that if you're paying a doctors wage that you could get at least a time estimate. The problem we face is that there are so many factors beyond not only the consumer, but the SEO strategists control.

I think what Chris Menke said, "you should be very, very well educated on the topic of link building before investing your company's money in it." is very crucial in the fact that the more research you put into SEO the better results plus the more money you'll save. In your position what I would probably do if you want VERY HIGH authority links is actually research into each one you want individually.

News Websites seem to be rather heavy hitters for example. So every News website has journalists that write articles which have email addresses to contact them. With some time and money invested you can very much expedite the link building process. I wouldn't go into setting goals of link quantity, but rather target quality. Because as I'm sure you know sometimes 1 link could be worth what 1000 others would provide you.

So if you hire a professional SEO strategist to do these things for you, I would research into the quality of their work, and their results. But I wouldn't go into it with a certain expectation or time frame for any particular result.

It definitely passes link juice, one of my extortion activism groups recently was attempting to stop an individual from monetizing a domain that publicly shames people. What the black hat hacker had done was identify dead links on a NY Times article and wanted the DoFollow links from such a authority

The individual purchased the domains and redirected them to his site and luckily we caught it on a backlink check and one of the group members was a journalist that was able to get them to remove the links.

5-10 links in 8-10 hours of work high authority domains? When I'm rich I'm hiring that guy because I've been trying to  hustle a 2000 word blog with 2 custom infographics and a field study and I can't get any biters for a week now

Nigel's right in saying that despite everyone loving to say duplicate content has no negative impact on you it definitely does. I've recently had some creep online stalker clone throw away websites of some of my recent backlinks in an effort to cause me ranking issues. I submitted them all to Google for fishing/credential harvest accounts.

REAL LINK
activerain com
**FAKE LINKS **
activerain net 
activereign net
REAL LINK
seoeffect com
FAKE LINKS
demo-seoeffect nl
REAL LINK
stripperweb com
FAKE LINKS
clarxidad gq
tirtas cf
hascrafot ga