What Pa and Da to Target ?
-
Hi,
So when building links what PA and DA do you like to follow.
I was thinking of building links with anything more then a PA of 10 and da of 30 should be fine.
Cheers,
Vishal
-
Keeping all the factors same which you mentioned and the only variable factor to compare are PA and DA then what you be your cut off numbers be as best ROI ratio in linking building?
I know you are seeking a number and, there isn't one for me. It would be easy to toss out a number but it simply would not be realistic.
The considerations for me are
-
how much time and effort will I expend to obtain the link
-
how much direct traffic is the link likely to offer
-
does obtaining this link lay the groundwork to make it easier for link acquisition down the line? In other words, am I establishing a relationship with a topical blogger or site owner?
Another important factor, what is the PA / DA of your existing site? While I value all "good" links, if my site is just getting started then a link from a PA 10 / DA 30 site like you mentioned can be a bit helpful. If my site already has a DA of 7x, then a link from a DA 30 site is a drop in the bucket. The link can still help in many ways such as broadening the link profile, offering good anchor text, direct traffic, etc.
It's all about ensuring your link building efforts are as efficient as possible. I seek to build links from higher DA sites, but if I happen to run into a low DA site I will spend a bit of time working on obtaining a link regardless of the DA. Sometimes you will be surprised. A site owner of a low DA site might approach you and say "hey, I also run site xyz (which happens to have a much better DA)".
-
-
Hi Ryan, I am impressed with your previous post. I never thought anyone would answer in this much detail. I understand your perspective and hence I would like to rephrase my questions to: Keeping all the factors same which you mentioned and the only variable factor to compare are PA and DA then what you be your cut off numbers be as best ROI ratio in linking building. Cheers, Vishal
-
There are numerous other variables to consider when link building besides the present PA and DA.
-
How many links are on the page? The more links on a page, the less value your link will receive.
-
What is the page's anticipated PA? New pages have a PA of 1. It can take 60 days before it's links are discovered. I would gladly build a link on a new PA 1 page if it was a quality page on a quality site. The PA of the page is likely to shoot up.
-
Is the current PA and DA real? OSE does not differentiate between "good" links and "bad" links. It only measures follow and nofollow. To the best of my knowledge, OSE does not differentiate between links in content and footer links. OSE also does not recognize links from sites in related niches versus generic or off-topic sites. It is all valued the same. I've seen some really obvious link manipulation where a site will have tons of links from chinese blog comments with PA 5x DA 7x+ pages. These links clearly boost the site's PA and DA but Google likely offers those links no value at all.
-
Traffic is a great consideration. Some sites provide great content but don't think about SEO at all. Some sites are not selling anything and don't care about rankings. Others offer content to members only. Both types of sites can be gold mines for qualified traffic even if the link is never seen or valued by a search engine.
It's up to each SEO to determine what kind of link building practices they choose to use, and what type of SEO they wish to practice (white hat, black hat or grey hat). If your only concern is PA and DA, then there are tons of porn sites with great PA/DA which are available for link building.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 sites with low DA and PA and unoptimised <title>outranking everyone for competitive search term - How ?</title>
Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title>tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot</p> <p> The 2 search terms are :</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8">Interior designers London</a>- #1 new-id.co.uk - <a href="https://moz.com/researchtools/ose/links?site=new-id.co.uk&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8#q=interior+designer+london">Interior designer London</a>- #1 nstudio.co.uk - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnstudio.com%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> </ul> <p> (interestingly they hardly rank at all for any modification of those search terms)</p> <p> The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.</p> <p>I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.</p> <p>For both sites i can see they had old domains which now redirect to the them :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">New-id.co.uk = </span><span data-mce-mark="1"><a href="http://newidinteriors.com/">newidinteriors.com</a> - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnewidinteriors.com&no_redirects=1&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - PA1, DA1</span></p> </li> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">Nstudio.co.uk = intarya.com - <a href="https://moz.com/researchtools/ose/links?site=www.intarya.com&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - Da 32, PA43</span></p> </li> </ul> <p> Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages. </p> <p>The <a href="http://newidinteriors.com/">newidinteriors.com</a> didnt seem to have a backlink profile, both PA1 and DA1.</p> <p> Ive taken screenshots of the SERP pages below, but feel free to dig further</p> <p>Any idea what's going on here ?</p> <a download="HWkjmDf.png" class="imported-anchor-tag" href="http://i.imgur.com/HWkjmDf.png" target="_blank">HWkjmDf.png</a> <a download="A70jXse.png" class="imported-anchor-tag" href="http://i.imgur.com/A70jXse.png" target="_blank">A70jXse.png</a></title>
Competitive Research | | mike8780 -
How can you rank nr 1 for high competitive keyword with low DA and only 1 backlink?
Hi! Was wondering if anyone can explain this a bit clearer...
Competitive Research | | AleksanderOlsen
Image attatched... How is it possible to rank on Google Norway for spot nr.1 (page in English language) and spot nr.2 (page in Norwegian language) , when all you competitors have higher PA, DA and a lot more backlinks and better on-page optimization according to MOZ? Is there something I´m misunderstanding?
Just when I thought SEO started to make sense 😞 7sXH00d0 -
Outrank sb if PA and DA equal
Hi ! Is it correct to say that if I have the same DA and PA I should outrank a competitor if I do my On-Page SEO right ? Cheers Marc
Competitive Research | | RWW0 -
Identify keywords certain sites target
Hello, I've been asked to identify what keywords a group of blogs/communities might target so that we might gain some insight for our own SEM purposes. It's been several years since I used SEOmoz's tools, so they have changed a lot. I couldn't remember if you had such a tool, but it appears you do not--or at least not that I am finding. I was wondering if anyone could point me in the direction of such a tool where I can input a subdomain, and have a report stating which keywords are the ones the domain rates highly for. To be clear: I'm not looking for a traffic estimation or anything; simply a breakdown of what keywords a specific page or domain support most. P.S. I did a search on here for certain terms like "competitive keyword targets" and so forth, and saw no matching QA. I'm sorry if there is a duplicate! Thanks,
Competitive Research | | krisgosser
Kris0 -
What am I Missing on a Simple Targeted Phrase?
We have a bundle product page with a unique title, description and image. Other companies have similar items, but not a duplicate of what we offer. There are a few key phrases that we are trying to target with this product because they describe the product perfectly by nature. There are other similar ranking conundrums on our site, but I chose to ask about this one because it is a fairly simple and straight forward case. Attached is the ranking difficulty tool results. From this test, I don't see any reason why the number 1 ranking is better than our page in the SE's eyes. We don't have any problems or warnings in WMT either. I'm open to ideas/suggestions on why our pages are ranked so much lower for a simple search term. I have tried tweaking the title, text and added internal/external links as well as built social indicators. Nothing is making the difference I'm expecting. Because this is a fairly non-competitive, low-income phrase, I figured it would be easy to move up the rankings. I'm almost thinking it has more to do with our site template/design than anything, but that's hard for me to say. [Our site is 19&20 in the report] 8MXHJ.png
Competitive Research | | iJeep0 -
What do the following metrics in the SEOMoz toolbar stand for: PA, mR, MT & DA?
I just downloaded the SEOmoz toolbar and found out several metrics that I need help to understand: PA mR mT DA Can anyone help with this?
Competitive Research | | amtnezschez0 -
Why does website rank? PA-39 DA-24
This website is pretty nice, well done. The few links they do have are nice and clean, from his brothers website, very much white hat. However, it appears that they aren't doing much of anything from an SEO standpoint. This site, is PA31 DA21 is also doing unusually well. In both cases, these guy are outranking the best know, most famous, and most trusted company in the industry who is PA84 DA81. This is a HUGE company that wins the most awards and gets tons of media coverage both in print and on televisiton shows. I'm also noticing that the websites that are ranking well in my niche (every keyword) all have the name of their company at the beginning of the title tag, those with the name of the company at the end of the title tag are consistantly a few ranks lower. This seems to be consistant across all search terms. My niche is highly competitive for a very low amount of traffic. Adwords is crazy expensive for some of these keywords! That said, one valid sale generates a significant amount of money. Would love to hear your thoughts. I'm thinking the first company is being treated so well becase G considers them to be virgins, the purist of white?
Competitive Research | | dmac0 -
PA v PR
Hi All, I operate a weather website, and our link building strategy has been to offer weather services to domains with high ranking homepages in return for links from those homepages. The researching of 'high ranking pages' is obviously a big part of the link building process, and up until now we have been using Google's PageRank (PR), in the form of a Chrome extension to determine a pages authority. Now that there is an SEOMoz Chrome extension with Page Authority (PA)...and mozRank/mozTrust, should we switch to PA instead of PR when determining which pages to link from? Thanks.
Competitive Research | | wbruceis-2372710