Looking for a solid educational piece for continuing education for our staff on Google analytics.
-
Particularly, the updates that have been made in the last few months with the new interface. Any suggestions? Book and course are of interest.
-
...oh yes... You are correct, certainly not going to cover the recent updates.
-
Avinash is awesome, but I don't know if his book covers the updated UI.
-
I hear that Avinash gives a pretty good course in Google Analytics. You may want to check out his book,
Web Analytics: An Hour a Day.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
How would I create this type of report in Google Analytics?
I work for an e-commerce site. I would like to run a weekly report to see what every category pages increase and decrease for pageviews would be. How would I do that?
Reporting & Analytics | | EcommerceSite0 -
How long does Google Analytics store data?
Hello All, How long analytics keep the data for one website? at least two years at least 25 months other I guess that they guarantee at least 25 months, but it might be more.
Reporting & Analytics | | CommercePundit
Anyone has any other suggestion? Thanks,0 -
Google Analytics complexe solution?
Hello, We have Google Analytics on our website and we have started to track the conversions.
Reporting & Analytics | | lunacloud
Basically we have a goal with 3 steps: Account Details (Personal Information) Confirmation (Mobile Confirmation Code) Email ( confirmation link) On the last step (Destination Goal) we send an email to the customer with the account confirmation link, the tracking works perfectly. Our problem is with the Goal Completions on "Traffic Sources" >> "AdWords" >> "Campaigns", Analytics doesn't add the conversions. This problem is related to the email confirmation? There is any solution to overcome this problem? Thank you! yzujFZU.png f4fay1G.png0 -
Google Analytics (not provided)
Hi A greater and greater % of clicks is showing as "not provided" - does any one know of any good external tracking software which will show this information? Thanks
Reporting & Analytics | | jj34340 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
Can you re sit the Google analytics IQ test?
Damn I just failed the Google analytics IQ test with a score of 65% 😞 You need 80% to pass... My natural instinct is to resit but after 30 mins of googling around Ive got no answer to the following question: "Can you resit the Google Analytics IQ test for free or do you have to pay again". Any insights welcome...
Reporting & Analytics | | Nightwing0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0