80% Bounce Rate.. Any ideas why?
-
I launched at the beginning of the year and get about 7k uniques a month with about 50 or so unique pages. (Just in case sample size is maybe an issue?)
Anyhow, here is an example page, it has about 1200 uniques and a bounce rate of 90%
http://winefolly.com/update/calories-in-wine/
Any ideas why? A lot of traffic comes from social media right when the post comes out, maybe they are looking and leaving?
-
I think also the folding of the page, there is nothing interesting and you can only see the top of the first image, you also need to think about that, not everybody has a big screen, check your Google Analytics. Try to move everything up and play with the empty spaces.
Also check your marketing campaign maybe your are promoting to the wrong audience.
I hope this help.
-
The social media traffic is from our subscriber base (and anyone they share to) and the rest is from google keyword traffic.
Mostly all wine people, all organic adoption.
Hopefully these people subscribed to something they wanted to see, good idea though!
-
Though I would say the main reason why you have a bad bounce rate is the source of the traffic if they were coming through a targeted keyword from google you would have a better bounce rate. So you have to put something at the top to get a visitors interest. but if your traffic is anyone like me (don't drink) they just bounce because of the topic.
-
I would bet big money that Todd is right. When I landed I was thinking.... "Huh? Where's the content?"
These pages are really lean above the fold. Lots of wasted space. Huge gutter at the top, lots of redundant, and big eye sinks on the right and left.
I would frame the page and get some darker solid-color background around the design to hold eyes in on the content.
-
Do you think I have too much header? Or maybe the initial picture takes up too much space? Or are you referring to the sidebar?
-
The related post plugin is installed at the bottom. Do you think it should be moved up higher? Or put in the sidebar maybe?
I can see the value of adding some internal linking higher in the text body maybe to related posts.
-
I would say it is your layout. You may want to bring some text closer to the top that would captivate the visitor to keep reading and clicking around.
-
Yes, I agree with PeterM22.
You need to know that most people that come to the site will have some passing interest on this subject. You need to provide some good links (internally to other parts of your site) and some other 'call to action' in the upper fold of the page. This will probably tickle the fancy of most viewers and have good click thrus whereas the die hard readers will scroll down to read more.
-
Yes possibly..Make sure your titles are awesome and eye catching, this can help a lot. Perhaps add a "related posts" plugin to wordpress. That will give people more places to go after they have read your posts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce rates and TOS: Most trustworthy global benchmarks
Hi all, I'm trying to write a blog post about the human attention span and the likelihood of people bouncing on websites. After doing some research I'm surprised about how many 'outdated' numbers are circulating: many articles refer to studies from '12 or '14. Like this:
Search Behavior | | RaoulWB
https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ Do you guys have specific sources you find most trustworthy/timely when it comes to topics like global Time On Site averages and Bounce Rates? Would be much appreciated, thank you,
Raoul0 -
Bounce rate high because customer login on different domain
Years ago we switch domain names for our site for almost everything except the client log in portal. Now we are experiencing really high bounce rates because site visitors will go to our site and then click on the client log in portal which takes them off our domain and on to our old domain. Because of this our bounce rate is around 80% and I know this is negatively effecting our traffic. Is there any way to fix this without switching the domain for the client log-in portal? Thanks for everyone's help!
Search Behavior | | Brit-Page0 -
Blog Post SEO - Bounce Rate & Layout
Mozzers, I wrote the following blog post about Microsoft’s current offer to receive $100 free in bing ads. http://www.cildermansolutions.com/blog/free-bing-ads-coupon-for-2017-get-100-in-free-advertising-credits I noticed that the bounce rate on the post is higher than i was expecting; I am wondering if this is because I put the eligibility rules for collecting the ads coupon in the 2nd paragraph...and people are just seeing that right away and bouncing. I obviously don’t want to lie or trick readers, but i am wondering if the community has any idea/suggestions. Thanks, Matt
Search Behavior | | matt.nails0 -
90% website bounce rate - What am I doing wrong?
(Also not getting any comments on any of my articles) Hi, everyone! I'm very new to the community here, but I'm honestly at my wits end. I've run an affiliate marketing site for about 8 months now, and I've consistently had issues with bounce rate. I've tried to look into it myself, but I can't seem to determine what the issue is. A couple things, though - One, a lot of my traffic currently goes to two articles which don't actually have any intent to convert. I didn't even write those articles for the sake of conversion, they were just for fun and I thought they'd be useful to people who stumbled across them. So that could be one reason my bounce rate is so high, but I'm not sure.Anyway, I've asked a LOT of people in the past (I was part of an affiliate marketing community at one point - I asked the founders, friends, strangers, and other successful affiliate marketers about this) if there's anything wrong with my content, etc. The answer has always been no, that it's good. I'm sorry. My thoughts are a bit scatterbrained here. I just don't know what to do here. If all my content for 8 months has just utterly sucked, I'd feel pretty demotivated, but at least I could know what to improve going forward. That's what I need help with from you guys. Here's my website, though I'm not sure if links are allowed: http://cheapgamesguru.com/ My latest articles aren't really getting any traffic at all yet, so I'm not really concerned with them. Specifically, ignore my Future of the HTC Vive, Crusader Kings 2, and World of Warcraft articles. Those are part of my "fun blogs" where I just write about games and such with no real intent to convert. If they start getting traffic, then I'll go and add some more internal links or CTAs. However, a couple articles that I AM having issues with are here: http://cheapgamesguru.com/top-5-best-mid-tower-cases ; http://cheapgamesguru.com/top-5-computer-case-fans-the-best-case-fans-for-your-rig ; http://cheapgamesguru.com/what-is-the-best-micro-atx-case-for-gaming-top-5-best-micro-atx-cases (The links on the Micro ATX article are currently broken - This could very well be one of the reasons! However, this trend of high bounce rates started quite some time ago, so it's still an issue) Could it be as simple as a performance problem? I haven't checked my pagespeed recently, not since I switched to a new (Faster) host. I know users are far more likely to leave if the site doesn't load within 3 seconds. Another possible reason is referral spam, of course. I've tried my very best to eliminate it as much as possible, used filtering tools, etc. but I can't seem to completely eradicate it. Thanks in advance! Ask me for any details you might need.
Search Behavior | | Polycount0 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0 -
What is a Achievable SEO Growth Rate?
Hi Mozzers, I have a question for you today. What is the achievable SEO growth rate (non branded SEO) for a typical job portal style site if you are also taking into consideration there is a blog with a lot of useful content being produced on a daily basis? How has your SEO growth rate been? Is it normal to think that the non branded traffic can grow by 1000 visitors or more a day each month? if I hit 1000 visitors per day this month, then 2000 visitors per day next month, 3500 visitors per day the month after that and so on? I know it's difficult to give numbers like this. Assuming it's a 1000 visitor growth, that mean it's a 50% or more SEO growth each month. it will be interesting to know how your growth rate has been. Thank you.
Search Behavior | | jombay0 -
Why would my Bounce Rate drop from 40% to 2% over 3 days without making any major changes to my site www.hiltonhead.com?
Our Wordpress site has had an historical bounce rate of 40% for the last 3 years but last Thursday it dropped to 17%, Friday to 7% and now is running at 2%. The pageviews per visit have also increased from 3 to almost 6. Thanks
Search Behavior | | CorkyGifford0 -
How do you address 95% bounce when in makes no sense?
I have a content rich site. All of the feedback I get from users is positive in nature and the content matches exactly what people are searching for. It's easy to match search keywords with appropriate content on a "how to" site. Yet, from day one I am seeing 95+ bounce rates with time on site around 20 seconds. There are pages however with hundreds of comments and active discussions, so I have no idea how to address this problem. I have researched bounce rates and time on site until I am blue in the face with no luck in resolving the problem. Can you suggest somethings that I should change or address? high_bounce_Page_1.jpg
Search Behavior | | seoatsea0