Call-to-action is literally a call/dialing a number...
-
The call-to-action for this site is not some sort of webform, nor adding an item to a cart; it is a call, that is the action this business wants to elicit. Would there possibly be any advantage to making the number clickable and having a landing page for that, any suggestions on how to make this call-to-action more pronounced/clear?
Thanks! =]
-
Ring Central has forwarding numbers that you can use. Place the forwarding number on your landing page and Ring Central generates real-time call log reports for your forwarding number.
-
Follow-up question on this topic: how would I track conversions with calls? I can't think of anything besides manually keeping logs. Any ideas for a smarter/automated way to do this?
-
prominent, large and easy to find and above the fold on the site. don't use letters like 1800-call-now unless you provide the numbers too because mobile phones don't have standard 123DEF on the keys.
click to call is great especially for mobile users and also make it a trackable number, or numbers if you are promoting more than one campaign so you can track the call success to each campaign.
-
Agreed, this is a great way to 'strike while the iron is hot'. The only way to make this more 'pronounced/clear' would be to create a sense of urgency, i.e.'Click Here Now!' vs. 'Please Click Here to See All the Great Offers'.
http://www.ehow.com/how_8368542_make-website-phone-numbers-clickable.html
-
A clickable phone number is great for mobile landing pages. Try wrapping the number in a highlighted box and place at both the top and bottom of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
What are the best practices for server-side A/B testing?
When performing a full-site server-side A/B test, what best practices should you follow to ensure that you're: not cloaking or at least not being shady only showing Google (and other search engines) the version you want them to see (i.e. not the test pages) Thanks in advance!
Conversion Rate Optimization | | vsem0 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
What are some tips to increase twitter and facebook numbers on seomoz?
I am looking for tips and ways to increase facebook and twitter numbers particularly for seomoz ranking purposes?
Conversion Rate Optimization | | odegi0 -
Call to actions buttons
Redoing my site at the moment and placing a few call's to action around it. The calls to action are pretty basic, along the lines of 'click here to get a quote', when you click you get taken to an anchor towards the bottom of the same page that takes you to a contact form. I've based the Calls to action on just a brightly coloured gif image that has text written on to it (not in code but added via photoshop)? This the right way to go, or should I be putting the text actually on my page and using a background coloured element to do it? The same image is used across several pages (got a couple of these images which I use across the site) and thinking it's easier to do it this way rather than code? Adding alt text to images 'Click here to get quote on X' (X being product) and also using img title tag for when mouse i hovering over - Click here to get a quote! Don't want to get hit by any dupe content issue for using the same image on multiple pages etc (I could always no index the folder where the call to action images are stored if this helps?) This sound ok to you pros?
Conversion Rate Optimization | | Jon-C0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
For the hotel website, should i make homepage banner/slideshow in flash or javascript
Hello Sir, We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java. We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript. My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website? Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages. I will heartily appreciate you response. Thanks, Bandro.
Conversion Rate Optimization | | Bandro0