If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
-
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
-
Hi Sara
Now a days google doesn't make any sense if thousands are links comes from single domain, it might be possible that google consider it as an unnatural links and you are doing over optmization of your keyword. so it is batter to use variant relevant pages of your domain. Target relevant inner pages with keyword variation it is best method for the keyword optimization.
-
I don't fear keyword cannibalization. I attack it.
If I want to rank for a difficult term - "widgets" for example, I prepare a comprehensive page (a few thousand words and lots of images and data) about that topic. Then, based upon keyword research of what people are looking for and my own knowledge of what they need to know, I prepare many detailed pages for the really important second and third level keywords.
Each of those topics are explained on the comprehensive page and presented as a subheading but much more detailed information as well as more images, data and graphs are on the second and third level pages.
After this is in place Google should see that my site has everything that anybody anywhere is asking for about widgets and the presentation is rich with data, photos, images and deep content.
So, which do you think will rank higher -- what I described above or your puny page?
For my labor I will also attract an enormous amount of long tail queries.
==========
If you prepare a few narrowly-focused pages about a topic you can run into cannibalization problems because these pages compete against yourself. However, if you plan a broad saturation of the topic region you can actually achieve double listings for lots of the secondary and tertiary keywords.
-
Yes, 100% agree with Thomas. Then spider will go to sub pages through the main optimized page and will not occur any keyword cannibalization. So after you have done sub pages and linked them to main page, you must check the main page using On Page Optimization tool using your keyword. So, it will show if there any keyword cannibalization.
-
One page.
But you could use multiple pages to keep it a consistent theme on the website. If you want to rank for Shoes, then you create one page for shoes. Then create other pages more specific to say running shoes, or dress shoes, but link them back to your shoes page.
In a perfect SEO world...
sub pages = Running Shoes | Dress Shoes | Snow Shoes
All linking back to the Shoes.com homepage, optimized for Shoes.
-
You must optimize only one page. Not multiple pages.
You will have a clear idea about that after you read this great blog post, posted by Rand
How to solve the keyword cannibalization
Regards
Prasad
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Microsite and main website alternate in rankings
Hi all, I just noticed a potential issue with our websites. We have two ecommerce websites, one is a very large one selling all sorts of products, while the microsite focuses on a small segment of products. All products sold on the microsite are also sold on the main website. In the beginning of September, we upgraded the microsite to the same script that the main website uses to make it mobile friendly and update the design. They now look very similar. Before, both websites used to rank on page 1 for a specific keyword. I have noticed that since we upgraded the microsite, the two websites have been taking turns ranking for the keyword. For a few weeks the microsite ranks and the main website doesn't rank for the keyword. Then for a few weeks only the main website ranks and the microsite doesn't. I think the reason this is happening is that Google understands that the content is the same and the websites are both owned by the same company. Fair enough. I remember reading an article about this phenomenon before but can't remember where. Does anyone know which article I'm talking about (it would have been on an SEO blog/website, e.g. Moz, SEJ, SE Roundtable etc)? I'm not even sure what this phenomenon is called. If we can only have one of the pages rank, we would prefer it to be the microsite at all times. Would a canonical tag on the main website referring to the URL on the microsite fix this? I think at the moment the product descriptions are either very similar or identical. Would it help to make them more different to get both to rank again if that is what we wanted to do? In the end it is still the same product being sold by the same company - after Google has already sort of merged the two, would they "un-merge" them if the content was more different? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Links in my website are indexed as separate pages
Hi All, We have pages which has names of people which we have created a Alink when clicked it goes to the related persons name. Now Google has indexed it as a seperate page example www.xyz.com/person/name www.xyz.com/person/name?alinks Now the same page is seen in google 2 times. How can i handle this please
On-Page Optimization | | jomin740 -
How to rank Product pages over its Resource counterpart?
So, I have a resource page coming up in the SERPs above the product page, obviously both pages are targeting a lot of the same terms... it's like one is how to use the product and the other IS the product. What's your take on getting the money page to rank instead of the resource page? The only things I can think of include making sure that (internal) anchor text hyperlinks are all powering up the product page, and possibly adding more content to the product page and it's sub-pages. Possibly even including the how to use the product info on the product page itself. Any other ideas?
On-Page Optimization | | wiredseo0 -
Do https sites rank as well as http sites?
2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions). Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin
On-Page Optimization | | JustinClark0 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
I'm ranking Position 7,8,11,12,13,14 &15 but would rather one page top three - are they competing?
For the search phrase "office design birmingham" in the uk. I have mutiple pages ranking in position 7,8,11,12,13,14 & 15! This is all very well but are they somehow competing? Am i better off doing something different to get one or two into the top 3 rather than 7 in the top 15?! Many thanks for your opinion and advice. James
On-Page Optimization | | bizint0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0
