Move webshop domain to the brand domain?
-
Hello,
A client of mine has a brand with a website for over 10 years now.
About 4 years ago the have opened a webshop on an other domain (like www.brandnamewebshop.com).At this moment the brand domain has a seomoz authority of 45.
The webshop domain authority is 25.The question:
Would it not be better to transfer the webshop to the brand domain because of the domain authority?If so, how can this be done the best way? With a 301?
I also think: what a loss of energy of building the authority on the other domain.
Is it an idea to use both domains for a webshop and rewrite the content? Or is there an other way to still make use of the built up domain authority? Would it really help the other domain when I make a 301 redirect (and make use of the pointing links to the webshop domain?).I hope somebody have some experience with this...
Looking forward to the possibilities!Gerjan
-
Before you make a big move like this with a money site you need to know what you are doing. There are many ways that website moves can go wrong because the person doing the move lacks knowledge.
When a website is moved your goal should be to have a huge increase in sales..... you are worried about being hit with a huge loss. That tells me that you should hire an expert to assist you and teach you how this is done.
Websites should be moved by a person who has the knowledge and care to do it properly.
-
Do you also have experience with this?
Will there be a big drop in sales first?Because I have to warn the company about the risk and expectations...
-
Hi Gerjan, YOU dont need Google to tell you if your links are bad, you can find out yourself and disavow it or try to get it taken off.
IE: if you have been doing linking building for a while you probably want to clean up your backlink profile and get ride of those small links that dont matter, or with a little research you can definitely find out if links are hurting your ranking. ie: links that dont make sense, guest post that have no reason being there.
For example i have a gentleman who is an seo company like me and he is vying for the same keyword as i am and he has a link to a guest post he did to a physical therapy blog?? what that has anything to do with SEO blows my mind, But hey better late then never, clean it up.
After All its not about the size but the motion .
if you know what i mean .Put propriety value to your good links, but it is not the end all be all of everything.
-
Hi BizDetox,
I have never deleted bad links for any client (because I never noticed a drop because of bad links). Do you have experienced this? Google Webmasters Tools never gave a client of mine a notice/warning. Is it still possible there are bad links?Looking forward to your opinion!
Gerjan
-
Hi Egol,
I think also this is the best way.
So, not to redirect the entire domain at ones, but redirect every category and maybe also some important productpages. Right?Hampig, tnx for the response, but I do not want to redirect the old the domain to the new. That would not be smart indeed
I also do not kwow why there are 2 domains. This is also the reason why I want to change this... -
E.
Thanks for your input. I thought as well that the Sub directory would be the best idea, but i am still concerned about the link integrity that follows along with the new site. He had mentioned that the site was 4 years old, thats enough time to rank. Would you agree on doing a back link check and only transferring the urls that make the most sense?
How would your approach be?
Thanks again.
Best Wishes,
Hampig M
BizDetox
-
Would it not be better to transfer the webshop to the brand domain because of the domain authority?
Yes. This is what I would do.
I would place the store in a folder such as /shop/ or /store/ and then do a page-by-page 301 redirect of the old store into the folder, preserving the page URLs and optimization.
-
Not a good idea . You are talking about a site with age of site over 10 years and plus some back link history and you want to 301 that ? Or you want to 301 the new site to old . I guess I would have to say it all is based on the traffic and linking structure . Don't mess with the integrity of the old domain by transferring in unwanted links Here are your options 1. Completely forget about the new domain ( I still don't understand why there is two domains to begin with ) 2. 301 redirect new domain to old one . ( do link research on new domain and disavow unwanted links ) 3. Make a sub directory on your old domain . ( ie: webshops.brandedsite.com) the you can 301 to this new directly and make sure all content is unique on each page . If you 301 and ur content is duplicate on your own domain ( it is not as much as a big deal ) as your site being indexed is going to be on the same site map. 4. Pour a glass of Jameson neat. And flip a coin . Hope this helps Let me know if you have any other questions . Best wishes Hampig M BizDetox
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain transfer
Hi Everyone! I work for a company that had a new website built through a digital agency and that website went live 2 months ago. I have only been with the company for 2 months and find myself under the gun, because they are not coming up in organic search results that they used to. The old domain was 301'ed to point to the new domain. There were also 1 to 1 redirects set up to transfer the old page authority to the new, equivalent pages. In everyone's experience, how long does it take for a domain to start populating for search terms that it used to? I know there are mixed reviews on 301 transfers and how much of the old domain authority is preserved when you take this route. What is your experience? Just looking for some answers. Thanks in advance! John
Intermediate & Advanced SEO | | AdvisGroup0 -
Risks of moving a site back to an old domain
Hi Nearly 2 years ago our site was moved from a .co.uk domain to .media. Because this TLD isn't supported for DA, it's hard to measure whether linkbuilding campaigns (for example) are having a positive effect. The old site has a DA of 38 (even after 2 years of inactivity) and the new one is 1, but the new one has better Trust and Citation flow, for example. I'm now investigating whether it's worth moving back to .co.uk and I want to fully understand the risks involved. So far I know of the following potential risks: It's a lot of work so human error is a real risk Could create a redirect loop as the old site has 301 redirects in place to the new one It will take several months for metrics to recover Any thoughts on more risks, how these challenges can be overcome etc will be welcome. Or do I just set fire to the lot and create a new site with yet another 301 redirect from the .media site? What would you do?
Intermediate & Advanced SEO | | AxonnMedia0 -
Duplicate content across different domains
Hi Guys, Looking for some advice regarding duplicate content across different domains. I have reviewed some previous Q&A on this topic e.g. https://moz.com/community/q/two-different-domains-exact-same-content but just want to confirm if I'm missing anything. Basically, we have a client which has 1 site (call this site A) which has solids rankings. They have decided to build a new site (site B), which contains 50% duplicate pages and content from site A. Our recommendation to them was to make the content on site B as unique as possible but they want to launch asap, so not enough time. They will eventually transfer over to unique content on the website but in the short-term, it will be duplicate content. John Mueller from Google has said several times that there is no duplicate content penalty. So assuming this is correct site A should be fine, no ranking losses. Any disagree with this? Assuming we don't want to leave this to chance or assume John Mueller is correct would the next best thing to do is setup rel canonical tags between site A and site B on the pages with duplicate content? Then once we have unique content ready, execute that content on the site and remove the canonical tags. Any suggestions or advice would be very much appreciated! Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Best way to move the content to a different domain without inviting any SERP penalty?
Hi all, We are in a bit of a fix right now. We have around 60-70 articles (Wordpress pages / posts) that we intend to move to another domain of ours. What's the best way to do so such that we do not invite any Google penalty. Here's a detailed information about our case:
Intermediate & Advanced SEO | | stj
Let's say, our site example.com has more 2000 articles. To help us better position our content for one of the sections on example.com, we have started another website, example2.com and want to move those 60-70 articles from example.com to example2.com. What is the best way to do it such that we are not penalised by Google? Is it (a) Move all the said content (60-70 articles) from example.com to example2.com and (b) do a permanent redirect (301) of each of the older article URLs to newer article URLs. What are the other options?0 -
Best Practices for Moving a Sub-Domain to a Sub-Folder
One of my clients is moving their subdomain to a subfolder on their main domain. (ie. blog.example.com to example.com/blog) I just wanted to get everyone's thoughts on some best practices for things we should be doing/looking for when making this move.? ie WMT, .htaccess, 301s etc? Thanks.
Intermediate & Advanced SEO | | DarinPirkey0 -
301 Redirecting Multiple Domains
I have several complete websites with blogs setup for different geo locations and was considering forwarding them all to one domain directly would greatly benefit ranking. The blogs are all linked together and that is where most of the links come from. Would I benefit in 301 Redirecting the domains?
Intermediate & Advanced SEO | | WindshieldGuy-2762210 -
Moving categories to new domain
Hello Mozzers , I'm trying to find best possible solution for this situation. So there is a website (e-commerce) and since it's grew up too much we are looking to move several categories on different domain. The reason for this is that we introduce completely different product group (example: we have products that are related to watches and everything related to watch industry but now we introduce leather products: wallets, bags etc). Do you think it is worth it to move new categories to new domain in order to better target this product group? In case of positive answer which is the best way to do it - 301 redirect or leave the products on this site and build a new site with slightly different product description and names? Regards, Nenad
Intermediate & Advanced SEO | | Uniline0 -
Affects of vanity domains?
Hi there! My client's domain name is his name, let's say (www,myname.com) because he is well-known in his industry. He is a physician with a very specific specialty and organic competition is fierce for the most relevant keyword to his specialty. A domain has just become available that includes the keyword. If we bought the domain, how could we use it to our advantage? I'm confused about redirecting, etc., with this type of situation. Am i making any sense here? Help! Thanks. 🙂
Intermediate & Advanced SEO | | Mills0
