Is this keyword stuffing?
-
This is one of my competitor's sites. I ran the on-page report card and the word Hyundai is on the page 102 times, and 67 times in the body. Here is the link: http://www.rosenhyundai.com
I would love to hear your guys opinion, if this is keyword stuffing and could it get penalized by panda? Thanks for your help.
-
So what if it is. So what if it's not. The question is: What are you doing to produce content that increases engagement with your brand? In cases like this, what your competitor is doing is inconsequential.
Understand that content mapped to your business goals is the whole deal and if you're not ranking at the top of search results, then someone is doing what needs to be don better than you are. If that's the case, you need to figure out how to be better--not how to dis them.
Don't dilly dally over what the competitor is doing--create an editorial calendar that blows them away and stick to it. Dig deep into the needs of your customers and produce content that will satisfy them. Think engagement. Think G+. Think social networking. Think about what your prospective customers need as they set out looking for a new car and write about that. Think like a publisher. Be creative.
-
If he is outranking you for your keywords, which I assume he is, I don't think it is purely because of the keyword stuffing. This company appears to have at least two other top ranking domains. That is just for the search term 'Hyundai Algonquin'. All of which appear to be using 'Hyundai' terms heavily.
Maybe it could get penalized, but it doesn't seem to be hurting them too bad right now. As EGOL mentioned, they could be a lot stronger. Capitalize on their weaknesses. Being that you are on SEOmoz, you have access to all the tools necessary to find out what you need to do to beat them.
-
opinion, if this is keyword stuffing ?...
The copy is written more for SEO than it is for the visitor. I have seen a lot worse. I don't think that it is too risky. A few years ago lots of website content was written this way and lots of it is still out there producing visitors.
opinion, if this could it get penalized by panda?
I doubt it. I think that panda is after thin content and duplicate.
Really this site is dangerous for you if you are his competitor. If they fix the title tags, improve h1, paragraph text and linkage their performance will go up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Keyword Research
Hi, We are SEO beginners so please bear with us! We are trying to promote "Web based Invoicing Software". The SEO company we have signed with offer us 5 keywords for the package we are on with them. They have suggested\offered us: 1. Invoicing Software - Fine
Competitive Research | | Studio33
2. Online Invoicing - Fine
3. Online Invoicing Software - Covered by 1 and 2
4. Small Business Invoicing Software - Covered by 1
5. Invoice Template - Fine. Will Invoice templateS be covered on this one too? My question is does number 3 cover number 1,2 & 4 anyway? If so I am thinking to not go for 1,2, & 4 just keep 3 and choose three other new keywords. Would this be a better strategy and "more for our money?" Or, keep 1 and 2 and lose 3 and 4, would that be a good option. So, in summary options are (all assuming keeping number 5) 1. Keep all
2. Keep 1 & 2 - Lose 3 & 4
3. Keep 3 - Lose 1,2 & 4 4. Any other combo you can suggest? Any advice welcomed Thanks nutnut0 -
Keyword Research - tools
Hello all, I would like to find better synonyms for my keywords, and dig deeper to bid / place strategy into place for them. I am currently using the adwords too but it only gives me closely related keyword ideas. Is there something "free" which can give me a better co-relation data to work with? Thanks Aditya
Competitive Research | | shanky10 -
Effort for "moderate competition" keywords
I'm rather new to this, and while I'm getting some sense of everything I'm trying to figure out what kind of scope of work lays ahead of me. The keywords I'm looking to rank for are "moderate difficulty" -- somewhere between the 45%-55% "difficulty scale" on seomoz's keyword difficulty report. Assuming I have a number of "A-grade" (according to SEOmoz's reports) optimized pages for these keywords, how many links of a given quality level should I be looking at building up? I mean, of course, the more the better, but if I'm gunning for high DA/PA pages, am I looking at dozens here or hundreds of such links? I can imagine that any answer isn't going to come with much specificity, but if there was just an "idea" of the scale of backlinking involved here, that'd be great!
Competitive Research | | yoni450 -
Tool for finding what keywords a competitor ranks for?
Does anyone know of any good tools that display what keywords a competitor ranks for? I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
Competitive Research | | shawn810 -
Keyword Search - another site bypassed me and they are not ranked well...
I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids" My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?
Competitive Research | | musicforkids1 -
Keyword based link problem on site
So I think I might have identified an issue with a site that I'm trying to get ranked for a specific keyword but, wanted to get some opinions before I started making some big changes on the site. On my homepage I have the keyword that I would like to be ranked for in the title lets say "Blue Widgets - Company Name', also on the home page I have some descriptions of our services including the keywords. I also have a couple of the keyword based links within in the content, navigation and footer. But these keyword based links all point to another page on the site: blue-widgets.htm. If I really want my home page to rank for the keyword "Blue Widgets' should all of these links point to the home page instead of the sub page? I know there are a great number of other factors that contribute to rankings but looking at my competition, this is something that they seem to be doing. The keyword based links within the content, navigation or footer all point to the homepage. I also have a higher Domain Authority than some of the sites that rank higher than me so I'm not sure if building more links is the answer. Of course I always want to build natural links but these sites don't seem to be doing that either. Any comments, suggestions or input would be greatly appreciated.
Competitive Research | | TRICORSystems0 -
What does 70% Keyword Difficulty mean in reality?
I did a quick search in SEOmoz keyword difficuilty tool and found out most of the keyword I pick with some nice traffic are all 70%. Keyword list: http://screencast.com/t/Y4pPK42ZXrST How "difficult" is 70%? If someone ask you to optimize and rank a (very) new website for a keyword with 70% difficulty: Will you take the challedge or you think mission impossible? Why? How do you relate this reletively abstract "number" to the real world? Thank you!
Competitive Research | | johnzhel0 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0