Is this keyword stuffing?
-
This is one of my competitor's sites. I ran the on-page report card and the word Hyundai is on the page 102 times, and 67 times in the body. Here is the link: http://www.rosenhyundai.com
I would love to hear your guys opinion, if this is keyword stuffing and could it get penalized by panda? Thanks for your help.
-
So what if it is. So what if it's not. The question is: What are you doing to produce content that increases engagement with your brand? In cases like this, what your competitor is doing is inconsequential.
Understand that content mapped to your business goals is the whole deal and if you're not ranking at the top of search results, then someone is doing what needs to be don better than you are. If that's the case, you need to figure out how to be better--not how to dis them.
Don't dilly dally over what the competitor is doing--create an editorial calendar that blows them away and stick to it. Dig deep into the needs of your customers and produce content that will satisfy them. Think engagement. Think G+. Think social networking. Think about what your prospective customers need as they set out looking for a new car and write about that. Think like a publisher. Be creative.
-
If he is outranking you for your keywords, which I assume he is, I don't think it is purely because of the keyword stuffing. This company appears to have at least two other top ranking domains. That is just for the search term 'Hyundai Algonquin'. All of which appear to be using 'Hyundai' terms heavily.
Maybe it could get penalized, but it doesn't seem to be hurting them too bad right now. As EGOL mentioned, they could be a lot stronger. Capitalize on their weaknesses. Being that you are on SEOmoz, you have access to all the tools necessary to find out what you need to do to beat them.
-
opinion, if this is keyword stuffing ?...
The copy is written more for SEO than it is for the visitor. I have seen a lot worse. I don't think that it is too risky. A few years ago lots of website content was written this way and lots of it is still out there producing visitors.
opinion, if this could it get penalized by panda?
I doubt it. I think that panda is after thin content and duplicate.
Really this site is dangerous for you if you are his competitor. If they fix the title tags, improve h1, paragraph text and linkage their performance will go up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor Ranks Top Keywords Without Backlinks
One of my competitors is ranking very well for many different competitive keywords (1k+ searches per month). I'm trying to figure out how in the world he is ranking so well. I've signed up for MozPro and looked at his back-links. He has 1 branded site-wide back-link from a decent blog. He also has 1 contextual back-link from a decent blog. Other than these 2 back-links, the rest are garbage links unlikely to even count for anything (he has maybe 12 of these low quality back-links). My website on the other hand has more than 15 back-links from different (high quality) websites and does not rank anywhere near this competitor. This leads me to believe that either MozPro back-link reporting is inadequate or there is foul-play on the part of my competitor. As far as on-page SEO is considered, his website is far inferior. Therefore, I highly doubt this would play a role. What are some reasonable approaches I can take to better understand the cause of this discrepancy. Clearly the back-link reporting has not revealed any answers.
Competitive Research | | poke10 -
Having Trouble Ranking .us for branded Keyword
Hi Mozers, First time poster here. I run the website http://OrangeOctop.us/, it provides winning tips for FIFA, NBA 2K, NHL. The domain authority is 22 but I am unable to rank for the term OrangeOctopus. I know there are dozens of factors that should be assessed when looking at competition in Google (such as backlinks, domain age/relevance, social). However, I feel like you guys might have some suggestions for being able to rank for OrangeOctopus. Thank you! Joey
Competitive Research | | orangeoctop.us1 -
SEO Keyword Research
Hi, We are SEO beginners so please bear with us! We are trying to promote "Web based Invoicing Software". The SEO company we have signed with offer us 5 keywords for the package we are on with them. They have suggested\offered us: 1. Invoicing Software - Fine
Competitive Research | | Studio33
2. Online Invoicing - Fine
3. Online Invoicing Software - Covered by 1 and 2
4. Small Business Invoicing Software - Covered by 1
5. Invoice Template - Fine. Will Invoice templateS be covered on this one too? My question is does number 3 cover number 1,2 & 4 anyway? If so I am thinking to not go for 1,2, & 4 just keep 3 and choose three other new keywords. Would this be a better strategy and "more for our money?" Or, keep 1 and 2 and lose 3 and 4, would that be a good option. So, in summary options are (all assuming keeping number 5) 1. Keep all
2. Keep 1 & 2 - Lose 3 & 4
3. Keep 3 - Lose 1,2 & 4 4. Any other combo you can suggest? Any advice welcomed Thanks nutnut0 -
Tool for finding what keywords a competitor ranks for?
Does anyone know of any good tools that display what keywords a competitor ranks for? I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
Competitive Research | | shawn810 -
Keywords and Getting Started with them to the top of the Search Engines
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url . Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot. Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc. What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages? So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning. Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice How long before I add good content pages and expect them to show up in my analytics etc? Thanks
Competitive Research | | shanky10 -
Better tactics for keyword research
I am paying for monthly Adwords Google. I am planning to build out and optimize my website content with the findings from the Adwords campaign. What is frustrating me is the Google list of keywords recommended. Is there a better tool for determining excellent, "long-tail" keywords specific to my industry, products and services? -Feeling Left Out
Competitive Research | | natearistotle0 -
Does anyone know of a keyword difficulty API?
Hi Mozzers, I've made a script that uses the Google Adwords API to insert big lists of keywords ideas and their monthly search volume into our database. It would be awesome to be able to also automatically get a difficulty score for those keywords from a tool like the SEOmoz Keyword Difficulty Tool. Sadly this tool doesn't seem to be in the SEOmoz API. Google does provide a competition score in the AdWords API, but that's only based on the competitiveness of the AdWords auction for that keyword. So my question is: does anyone know another keyword difficulty tool, that does have an API? Thanks! Daan
Competitive Research | | Daan013 -
How to select appropriate keywords to optimize for SEO?
I have an e-learning website called www.graduatetestprep.com and we provide university students preparation for the GRE examination. This is an entrance exam required for admittance to graduate school across the US. I was wondering what is the best way to find the best keywords focus on to optimize on google and the other search engines. I feel I can't use "on-page" on pro-dashboard properly unless I have the right keywords to focus on. Thanks
Competitive Research | | anuraag0