Is this keyword stuffing?
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This is one of my competitor's sites. I ran the on-page report card and the word Hyundai is on the page 102 times, and 67 times in the body. Here is the link: http://www.rosenhyundai.com
I would love to hear your guys opinion, if this is keyword stuffing and could it get penalized by panda? Thanks for your help.
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So what if it is. So what if it's not. The question is: What are you doing to produce content that increases engagement with your brand? In cases like this, what your competitor is doing is inconsequential.
Understand that content mapped to your business goals is the whole deal and if you're not ranking at the top of search results, then someone is doing what needs to be don better than you are. If that's the case, you need to figure out how to be better--not how to dis them.
Don't dilly dally over what the competitor is doing--create an editorial calendar that blows them away and stick to it. Dig deep into the needs of your customers and produce content that will satisfy them. Think engagement. Think G+. Think social networking. Think about what your prospective customers need as they set out looking for a new car and write about that. Think like a publisher. Be creative.
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If he is outranking you for your keywords, which I assume he is, I don't think it is purely because of the keyword stuffing. This company appears to have at least two other top ranking domains. That is just for the search term 'Hyundai Algonquin'. All of which appear to be using 'Hyundai' terms heavily.
Maybe it could get penalized, but it doesn't seem to be hurting them too bad right now. As EGOL mentioned, they could be a lot stronger. Capitalize on their weaknesses. Being that you are on SEOmoz, you have access to all the tools necessary to find out what you need to do to beat them.
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opinion, if this is keyword stuffing ?...
The copy is written more for SEO than it is for the visitor. I have seen a lot worse. I don't think that it is too risky. A few years ago lots of website content was written this way and lots of it is still out there producing visitors.
opinion, if this could it get penalized by panda?
I doubt it. I think that panda is after thin content and duplicate.
Really this site is dangerous for you if you are his competitor. If they fix the title tags, improve h1, paragraph text and linkage their performance will go up.
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