Why is this website outranking the others?
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I'm a geek when it comes to any search results I'm looking for and one that I did brought up the following results:
The UK paintball one ranking first, the skirmish one ranking second. Now, I will admit that I look after the Skirmish one (purely design tweaks and CRO, as opposed to ranking) but I can't work out why it's being outranked?
Any insight would be mega cheers!
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Hi Jason, you've received a number of excellent responses. Did any of them help?
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Hi Jason,
Good discussion going on here. Thought I would add, I like using 51 Blocks' free Local Competitive Analysis tool when researching issues like this one. Here's the link: http://www.51blocks.com/online-marketing-tools/free-local-analysis/
Hope this helps!
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Hi Jason,
Check out how the skirmish site's incoming links are anchored. The majority use the exact keyword "paintball nottingham".... A natural link profile most of the time that means your anchors are your brand name or actual URL - with just a dash of the keyword related phrases.
and do you know about these? - http://www.skirmish-site.co.uk/venue/paintball-chesterfield/wsdindex.html
Hope that helps
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Well, they rank number 2 for Bristol from where I am, and while the #1 spot is an EMD, it is also looks like a local Bristol company and has got some links from Bristol based business directories, so all in all not that bad of a call from google to rank it #1 and number 2 is a pretty good spot also!
If they have been on the move since last month than this might tie in with the recent google algo updates and I have certainly seen what I think seems to indicate an even further bias towards authority/brand sites which with those news links this site might be benefiting from.
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Yeah, they have some insane links. But they don't rank top for Paintball Bristol. Surely EMDs can't be that strong and push above them in the rankings?
A wise man one told me that there is no such thing as negative press in SEO. Last month, they were 5th, I seem to remember.
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Hey Jason,
Great Name :-). Your PR rank is lower and than the root url of ukpaintball.co.uk. You are a PR 1 and they are a PR 4. Also, the domain looks to be older than yours and thereby has more authority. I hope that helps, this was just after a cursory glance and what you were asking.
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Hi Jason,
At first glance I would say a big part would be the number of external links and the domain authority. The first site has some links from quite a few major news sources in regards an incident where a woman's breast implant got 'blown out'(!!). Bbc, la times, cbs, nbc, huffington post, wow!
Now, i'm not suggesting you try to organise a similar event , but man, those links are pretty powerful and even though the event could be considered a negative one from one side of the equation those links are probably giving a good overall authority boost to the site.
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