Google Authorship v Product Rich Snippets
-
Hi Folks,
So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual.
We are considering verifying the Authorship of the website for the client as they will have an extensive blog.
My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author)
Or is it a case we only add the rel:author tag to pages without products.
Would just like to verify before we continue on as
Thanks in advance
John
-
Right now rel=publisher is being emphasised when it comes to Google+ Direct Connect - where a Google+ profile overview badge is displayed in the search results for a brand.
It's a pretty cool addition to your search results, but right now it's handed out algorithmically. You can't just declare ownership and see it there, so you'll need to build up a bit of authority before it appears.
-
Good luck!
-
Thanks all. I meant rel=publisher , just really wanted to establish that Google verification didn't mess with Rich Snippets, and well that's seems to be the case ,as it doesn't.
Just had a look through a lot of sites with rel=publisher, and there is no image displayed to the best of my knowledge
Guess I'll find out for sure in a few weeks hopefully
-
I did some more research and seems that you are probably right. Publishership shows the big box on the right of the search results. Try googling Moz: https://www.google.com/#output=search&sclient=psy-ab&q=moz&oq=moz&gs_l=hp.3..0l4.430.621.0.822.3.3.0.0.0.0.333.806.0j1j0j2.3.0...0.0.0..1c.1.15.psy-ab.u-o2krTtAw0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.d2k&fp=c582336016c8cd9&biw=1745&bih=980
I can really remember seing brand logo's in the search results though. If i ever see one again i will verify whether a rel=author or rel=publisher tag was used.
-
Still not verified whether rel=publisher displays a thumbnail in the search results, though.
-
Happy to help.
-
Thank you for confirming
-
Rel=publisher is for brands, rel=author is for individuals. Google pulls author information from individual Google+ profiles. WMT content guidelines state that each profile should have a clear, recognizable headshot of the author. Hope that helps.
-
I have seen company logo's in the search results from time to time. Can't think of an actual query right now where i found one though..
Unless it were people using it as an rel=author tag it should work (maybe google is still testing it and that's why we see them so rarily).
But that would be against Google's guidelines if i'm not mistaking. I'm not 100% sure that an author needs to be an individuel person. Can anyone confirm this?
-
I've tried that and everything shows up well with the tool but it never populated the search results with the publisher logo. I asked the same question her in Q&A and was told that the rel=publisher markup doesn't yet product a thumbnail in the results. Have you verified that it is actually working?
-
Chris, they do this in a lot of cases. If you have a Google+ company page try including the rel=publisher tag on a page where you did not use a rel=author tag. Use Google's structured data testing tool and you will see that they do show the publisher photo (which should be a company or brand logo.
-
To the best of my knowledge, Google isn't putting the thumbnail image in the results for those using the rel=publisher tag. I'd go with product rich snippet.
-
In my experience Google uses the Rich snippet information above the Authorship(publishership).
One more thing though. You mention a **company **logo and the rel=author tag.
You should create a Google+ company page and use the rel=**publisher **tag.Hope i have answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content on product category pages - does Google care?
Hi All, I've always been unsure about the importance of content on product category pages. Nobody reads it. If you search for "living room chairs", you're just going to want to see a big list of living room chairs - not read content about living room chairs, how to choose one, etc. On virtually any ecommerce site, category pages have a paragraph or two of total bla-bla. Does this have any impact on search rankings? More specifically, will Googlebot see content on how to choose a living room chair and say "Yes! This is really helpful content"? Or, will it realize that the searcher intent on this keyword is really just to see a list of chairs, and ignore this content - or at least downplay its importance? WDTY?
On-Page Optimization | | BarryBuckman0 -
Meta Titles On Site Different From Google Index Page
This is very embarrassing but I hope someone can help. The Meta Titles on my site are not being shown correctly on the Google site index. For example, when I got directly to the page the appropriate page title is shown obviously. However when I go view that page on Google, the title in completely different. Page title: <a class="attribute-value">Web Design, SEO, PPC, Mobile Development In Philadelphia, Bucks| Infinity Digital Agency</a> Google Shows: Our Services - Infinity Digital Agency Here is the result page. I am currently running WordPress and Yoast. Any thoughts would be greatly appreciated. https://www.google.com/search?q=site%3Awww.infinitydigitalagency.com%2Fservices%2F&ie=utf-8&oe=utf-8
On-Page Optimization | | infinitydigitalagency0 -
Why does Google not show my Meta Descriptions Sometimes ?
Hi Friends We have Meta Descriptions on our Pages but when certain keywords are typed into google search , different meta descriptions are created , for example when searching for "fancy dress" we see our meta description which is correct - Shop with Party Domain for all your Fancy Dress. 1000s of Fancy Dress Ideas at CHEAP Prices. Halloween Fancy Dress. Next Day Delivery and Same Day ... However when searching for "fancy dress costumes" the same page is ranked but the meta description is Fancy Dress. Female Pirate Fancy Dress Costume. £ 13.80. Female Pirate Fancy ... SKU: G11034. Pirate Captain Fancy Dress Costume. £ 12.22. RRP: £ 15.02 ... Thanks Adam
On-Page Optimization | | AMG1000 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
Google is NOT showing up the right META DESCRIPTION
Hi, Recently I changed titles and meta descriptions of some pages. The problem is that google have updated the titles but not the meta descriptions.. Ive also checekd the source code of the google cached version of the pages crawled and the meta description reflect the changes i did...but the changes don't appear in google. Do you have some solution/advice for the issue? Tx so Much
On-Page Optimization | | tourtravel0 -
Google plus authorship is driving me truly mad!
Ok permision to vent first 😉 Aaaaahhhhhh!!!!! Fu@king Google authorship, for fuc@s sake why so fuc@ing useless....Ok vent over.... Mission: I wanted to add Google+ authorship images to appear in the serps so I followed this guide to the letter:
On-Page Optimization | | Nightwing
https://plus.google.com/authorship I then tested it my authorship link on page http://www.netconstruct.co.uk/services/digital-marketing/ work via the testing tool http://www.google.com/webmasters/tools/richsnippets And i get a thumbs down(arggg!!) no authorship data recognised but here's the mark up:
Author: [xxxxxxx](https://plus.google.com/u/0/114149997094688010790/?<br /> rel=author) onpafe http://www.netconstruct.co.uk/services/digital-marketing/ So please can someone give me any insight into why this is not working 😞 Grazie,
David !!IGNORE!! Spotted a gap in the authorship code afre the the question mark! Now it recognisies authorship mark up!0 -
Product links on homepage
Hi, I;m wondering if it really does aid SEO or even hinder it now to have lists of top selling products as links on the base of each page. This was recommended to us sometime ago by a consultant so we did it but is it outdated? I'm concerned it may penalise our pages now by creating too many links? opinions appreciated. wwww.gourmetdirect.com and scroll down to see what I mean
On-Page Optimization | | GourmetDirect0 -
Original content and the Google Panda Update
We are an online furniture store with about 1300 products on the site, and we mostly use the catalogue descriptions for the product. Recently I have been reading about One Way Furniture: http://ecommerceprnews.com/e-commerce_articles/2011/03/one-way-furniture-shifts-toward-quality-content-after-google-panda-update-201928.htm They are a big american online furniture which seemed to have lost about a 3rd of there traffic due to being punished in the panda update. Now it seems they are blaming the fact they use they use catalogue descriptions for the product (like us), and now they are going to rewrite all their product descriptions. We are a small company and rewriting 1300 products (meaningfully) is no small task. Looking at our own traffic we have taken a small slump since feb after about 18 months of general increased month on month traffic ( bar seasonal dips and boost), but we didn't have a "fall of the cliff" like One Way Furniture. But have been expanding into other areas (and there for new keywords), so we had expected to be increasing our traffic. So the question is, how important is unique content for all our products? is it worth all the time and money to fix all the pages? Our plan is to make sure our category pages (and there for landing pages) have unique content, would that be enough on its own, or are the product pages damaging the site over all?
On-Page Optimization | | eunaneunan0