Google Authorship v Product Rich Snippets
-
Hi Folks,
So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual.
We are considering verifying the Authorship of the website for the client as they will have an extensive blog.
My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author)
Or is it a case we only add the rel:author tag to pages without products.
Would just like to verify before we continue on as
Thanks in advance
John
-
Right now rel=publisher is being emphasised when it comes to Google+ Direct Connect - where a Google+ profile overview badge is displayed in the search results for a brand.
It's a pretty cool addition to your search results, but right now it's handed out algorithmically. You can't just declare ownership and see it there, so you'll need to build up a bit of authority before it appears.
-
Good luck!
-
Thanks all. I meant rel=publisher , just really wanted to establish that Google verification didn't mess with Rich Snippets, and well that's seems to be the case ,as it doesn't.
Just had a look through a lot of sites with rel=publisher, and there is no image displayed to the best of my knowledge
Guess I'll find out for sure in a few weeks hopefully
-
I did some more research and seems that you are probably right. Publishership shows the big box on the right of the search results. Try googling Moz: https://www.google.com/#output=search&sclient=psy-ab&q=moz&oq=moz&gs_l=hp.3..0l4.430.621.0.822.3.3.0.0.0.0.333.806.0j1j0j2.3.0...0.0.0..1c.1.15.psy-ab.u-o2krTtAw0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.d2k&fp=c582336016c8cd9&biw=1745&bih=980
I can really remember seing brand logo's in the search results though. If i ever see one again i will verify whether a rel=author or rel=publisher tag was used.
-
Still not verified whether rel=publisher displays a thumbnail in the search results, though.
-
Happy to help.
-
Thank you for confirming
-
Rel=publisher is for brands, rel=author is for individuals. Google pulls author information from individual Google+ profiles. WMT content guidelines state that each profile should have a clear, recognizable headshot of the author. Hope that helps.
-
I have seen company logo's in the search results from time to time. Can't think of an actual query right now where i found one though..
Unless it were people using it as an rel=author tag it should work (maybe google is still testing it and that's why we see them so rarily).
But that would be against Google's guidelines if i'm not mistaking. I'm not 100% sure that an author needs to be an individuel person. Can anyone confirm this?
-
I've tried that and everything shows up well with the tool but it never populated the search results with the publisher logo. I asked the same question her in Q&A and was told that the rel=publisher markup doesn't yet product a thumbnail in the results. Have you verified that it is actually working?
-
Chris, they do this in a lot of cases. If you have a Google+ company page try including the rel=publisher tag on a page where you did not use a rel=author tag. Use Google's structured data testing tool and you will see that they do show the publisher photo (which should be a company or brand logo.
-
To the best of my knowledge, Google isn't putting the thumbnail image in the results for those using the rel=publisher tag. I'd go with product rich snippet.
-
In my experience Google uses the Rich snippet information above the Authorship(publishership).
One more thing though. You mention a **company **logo and the rel=author tag.
You should create a Google+ company page and use the rel=**publisher **tag.Hope i have answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Insurance agency - Videos for product pages
I use a company that provides me with insurance related videos. However - these video's can not be shared on You Tube, for whatever reason. My question is; if I add these video's to my product pages on my website will it hurt me in any way? OR do I need to add the text underneath the video? Or do something else to optimize them? I don't want to hurt my pages in any way - but the videos are informative and good quality. Thoughts? and thanks 🙂
On-Page Optimization | | MissThumann0 -
How google treats my two different domains with the same content ?
I have two internet stores for two different markets but in the same language (English), the same content and the same url (only domains different). They are in different servers one in USA another in UK. Example: sample.com (global) and sample.uk (for UK).
On-Page Optimization | | VaidasLinen
Currently sample.com (7 years old) is doing better but not very very well, sample.uk (2 years old) is rated poorly. My question is if it's possible that google will rank both stores well in the future ? Thanks Vaidas0 -
Google Mobile usability issues
Hi,
On-Page Optimization | | MProenca
I received a mail from Google to "Fix mobile usability issues found on http://miguel-proença.com/ ". I've changed to a responsive design and all site pages are now mobile-friendly. However, on webmaster tools the usability issues still appear. Does anybody have a solution to this ? Thanks0 -
How often should we refresh or rewrite product descriptions?
is it good practice to rewrite our product descriptions every few months? Thanks
On-Page Optimization | | onwardsandupwards0 -
Issues with Product Pages Getting Index In Google
I just started working here the other week and one of the big issue is that a lot of the product pages are not getting index in google. We have an xml.gz site map they submitted a long time ago. My guess is it might be something with not enough content on the pages? Here are a few example of pages that are not getting index in google. http://www.rockymountainatvmc.com/p/43/-/439/716/-/33097/Alpinestars-Dual-Motorcycle-Gloves http://www.rockymountainatvmc.com/p/47/-/201/803/-/28948/Camelbak-Blowfish-2013 http://www.rockymountainatvmc.com/p/46/-/203/836/-/6996/MSR-Head-Case http://www.rockymountainatvmc.com/p/44/54/208/764/80/1220/Galfer-Brake-Pad-Sintered-Metal There are 100's that are not indexed just trying to figure out what we need to do! We are working on new content to them all but we have over 5000 products so it will take a long time. We also have the reviews on the pages and are looking at starting a Q&A on page to help get more unique content.
On-Page Optimization | | DoRM0 -
Google Ranking Dropped
Hi We launched a new website on the12th Feb 2012, it appeared on google page one for the search term "compare travel insurance" . Last week it changed ranking to page 49 of google ranking. my site is www.1234compare1234travel1234insurance1234ireland1234.com Take out the 1234 for my site address, some people have mentioned that it was honeymooned to page 1 due to being a new site with new content. Can anyone tell me if it looks as if I've done something wrong and been penalised by google? If not are there any SEO advice I could use to improve ranking? All comments and advice appreciated. Regards Paul
On-Page Optimization | | CocoMagenta1 -
product links
If you sell a range of products say 3 at the most, all on their own pages, is it ok to link to the other products within the range from each page? I have tried this and it eventually leads back to the same page is this a good, bad or doesn't really matter thing? Also is the anchor text still important?
On-Page Optimization | | LadyApollo0 -
Strange Keywords Google Webmaster Tools
Hey, I have a website about "coffee machines". Since a few months I added a vBulletin forum with vbSEO installed. The keywords Google found before I added the forum where highly related to the topic of my website (e.g. "coffee", "machine" etc), which I checked through the webmaster tools. However, I recently checked again and noticed that Google finds mostly keywords like "post", "forum", "thread", "share" etc. with high significance. Those "keywords" only appear on the forum. Now I'm a bit worried since Google states "These should reflect the subject matter of your site." Any advice how to solve that issue? Thanks!
On-Page Optimization | | netminds0